390 Ambassadors! 21 Regional Coordinators! Presence at Meet the Breeds! Key marketing materials and Handbooks translated in Cantonese, Mandarin, Russian, and additional European languages, and sign up sheets translated in Russian. CFA Ambassador Cats greeting and entertaining spectators in the show halls and our 13 CFA IAMS Ambassador Cats making headlines where ever they go!
And wait! There’s more! For those individuals who want to exhibit their cats but cannot commit to the amount of shows, we welcome you! And, IAMS has agreed to continue to support those who wish to have their cats also entertain the public. They believe as do we---that it’s all about the cats! As it allows spectators the opportunity to invite cats for the public to admire, pet and interact.
If you want to take your cat to a show and interact with the public, then this program is for you. But, remember it is always up to the individual clubs to decide whether they want our four legged public relations purring machines in attendance. In a minute, Karen Lane will be telling you what it will take to be a CFA-IAMS Ambassador Cat.
But first, let’s watch our CFA-IAMS Ambassador cats at work.
8 mos. Old, how fast it has grown.
Update and improve IAMS equipment currently in use. And great news! They have agreed to fund 12 more cage set ups bringing our US total to 25! We are pleased that we can expand our IAMS cage program and are excited to have even more cats in show halls thanks to their continued support! Clubs have learned the value of having our CFA-Iams Ambassador Cats present. They have also had great spectator feed-back when CFA-Iams Ambassador Cats are in their show hall. In many cases the attendance of our Iams Ambassador Cat has helped bring extra spectators to our shows. We also have trading cards identifying the I-Cats with breed info, owner info.
Refer to handout and application
As part of the I-Cat program, IAMS has also agreed to add a total of 12-24 I-Cats in the International Division, Europe, Asia and Japan !
We’d like to thank P & G Pet Care/Iams for their support. We are so fortunate to have them as our corporate partner!
The I-cat program is only as good as our entire Ambassador program.