Too many babies—especially black babies—are dying in Jacksonville before their families can celebrate their first birthdays. The statistic is called the Infant Mortality Rate (IMR), and Jacksonville’s IMR is higher than the Florida state average, which is higher than the United States national average, which is higher than nearly all the industrialized countries in the world. And the IMR for black mothers in Jacksonville is nearly double the rate for white and Hispanic mothers.

1. Building community
assets for community
level intervention!
The Social marketing campaign will
reach all segments of the Black
community, i.e. men, teens, elderly,
low, middle and upper income Blacks,
folks living in low income housing,
church members, barber shops,
beauty parlors, fraternities, sororities,
civic and social organizations and
businesses in the Black community of
Jacksonville.
We have compiled a list of business
leaders, health advocates, and
professionals to engage in forums and
as volunteer with the Black Infant
Health Community Coalition.
Each volunteer will commit 2‐5 hours
per week to offer mentoring,
blogging, counseling, at events, at‐
home assistance, transportation,
and/or Emergency Dispatch Services
via our 800# Hotline!

2. AWARENESS, MOBILIZATION,
PARTNERSHIPS

4. KEY CONTRIBUTING FACTORS
Reduce Life Course Stress - Racism & Socio-Economic Disparities
Lack of Awareness Poor Access
Pre-Conception Education and Quality Health Care &
Self-Improvement Skills Maternal/Prenatal Treatment
Healthy Diet, Nutrition & Exercise Job Placement & Skill Training,
before during & after pregnancy Transportation, Incarceration
Teen pregnancy & other choices Adequate Housing, Homelessness,
related to high risk births Quality Education
�Healthy Environments�
External Factors
Contaminated Land & Racism and
Water Discrimination
Environmental racism, disease, In the Work Place
& pollution and School
Poor Housing and Predatory
Local Security Risk Factors from Lending
Extreme Poverty
A PREVALENCE OF
DEATH ALL AROUND Media Discrimination � Racial or
Gender Inequality

5. SOLUTIONS
•Pregnant mothers need an extended family to help with key choices
before, during, and after pregnancy.
•Peer to Peer Support from other pregnant women
•Increase access & diversity to quality health care facilities and
professionals.
•Reduce use of alcohol and tobacco by black mothers
•Incorporate neighborhood development and consumer participation in
the design and implementation of program interventions.
•Stress and relaxation-related coping methods (counseling, yoga, fun
activities) that reduce anxiety, anger, fear and depression which
increase the risk of low birth weight or premature births.
•Create a Black Infant Mortality Reduction Resource Center to
serve as an "educational clearinghouse" and provide support
to those interested in improving African Americans' maternal
and infant health.
** End Goal **
Collective Responsibility and Healthy Choices, Identity Loop
Clauses or "Social determinants of Health"

6. Educate local physicians
and mental health
practitioners on the cultural
sensitivities surrounding
black maternal care!

7. PSA .60 com

8. www.jax4healthybabies.org
www.myhealthybaby.org
PSA .60 com
www.healthychoicesequalhealthybabies.com

9. THE BROCHURE WILL BE COMPLEMENTED WITH SMALLER FLYERS AND AN ASK SHEET

10. Stress Monitor Mood Card / Ball
Use this stress indicator as your business card and it will be seen time and time again! The
Mood Card is a 20 mil thick plastic card with a liquid crystal sensor built in. Press the sensor
and get a body temperature reading that ranges from cool blue to tense black. Your message
is imprinted on the bottom half of the front of the card. Printing on the blank reverse side of
the card is available at an additional charge;

11. Importance of an �Ask�
Sheet
BIHCC Professional Training Mock Sample

12. SUGGESTION - 1 out of every 5 black women giving birth in Health Zone 1
each week will be selected for a survey totaling 50 interviews from March �
June to share their feelings and experiences before, during and after
pregnancy.
Leading topics include:
- Pre-conception health, pregnancy intention, and assisted reproduction
- Prenatal care and health insurance
- Maternal and infant health care
- Exploration of intergenerational trends that perpetuate racism, segregation, unemployment,
inadequate housing, education, urban stress, teen pregnancy and even the sense of
hopelessness pervasive in many African-American neighborhoods
- Maternal smoking and alcohol use during pregnancy
- Breastfeeding
- Infant sleep position and other SIDS risk factors
- Partner abuse
- Survey will be supervised by the Black Infant Health Community Council.
Activities include:
Annual determination of questionnaire content
Management of the sampling process
Data management and analysis
Dissemination of results among local, state government and private sector programs
Education of families and health care providers on determinants of healthy pregnancy

13. MY HEALTHY BABY PLEDGE
•I will trust my OB-GYN and family of health practitioners to assist me in
delivery of My Healthy Baby.
•I will promptly contact the Magnolia Project or Azalia Project during pre-
conception to for risk reduction and prevention of harm to of My Healthy
Baby.
•I will share facts and resources with my family, friends and associates to
mentor them on the steps leading up to delivery of My Healthy Baby.
•I will practice good health habits by taking multi-vitamins daily,
maintaining proper nutrition and by exercising to secure My Healthy Baby.
•I will strive to live a high quality of life by securing a stable job, enhancing
my skill sets and establishing healthy relationships for My Healthy Baby.
•I will reflect on my Choices before I make them, and always think
positively about the outcome of My Healthy Baby.
•I will read and study my Ask Sheet that offers information and provides
suggestions concerning my health to ensure My Healthy Baby.