Presentation to Memphis Business Journal Crash Course Workshop. Two years ago the search engines, Google, Yahoo, and Bing started to index our Social Media Footprint. This indexing is taking place personally and professionally. Those that are early adopters in the Social Media Game are gaining hugh advantages over their competition. We now become our own Social Media Content Channel. You are in control, you produce the content, however you also reap the rewards. Those with a clear strategy will win, those without one will lose.

1. 7 Tips to a better
Social Media Footprint
Starting Today
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4. The
new
normal
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5. 3 Billion +
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7. Years to Reach 50 millions Users:
• Radio . . . . . . . . . . . . . . . . . . . 38
• Television. . . . . . . . . . . . . . . . 13
• Internet . . . . . . . . . . . . . . . . . . 4
• iPod . . . . . . . . . . . . . . . . . . . . . 3
Facebook added 100 million users
. . . . . . in 9 months !
Google+ added 100 million users .
. . . . . in 6 months !
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8. CONTENT
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9. “The more Similar we are
The more Invisible we
become.”
- Anonymous
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10. Adopters
Early
Mid
Late
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11. You have first mover advantage.
That advantage is showing up in
search results!

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13. • A significant change took place in April of 2011 in the world of
Google, Bing and Yahoo search.
• For the first time the top 3 search engines started to index you
and your business based upon you participation in Social
Media Platforms. Platforms such as…
• LinkedIn
• Facebook
• Google+
• Twitter
• YouTube
• Pinterest

14. Accelerate your Career
In today's economy there are two
competitive advantages that you must
have.
1. A positive online presence.
2. A“social” layer of your career. By
social we mean real relationships,
your family and friends on Facebook,
Twitter, LinkedIn, etc.
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15. 5 Generations
• The Silent Generation born 1925-1945.
• The Baby Boom Generation born 1946 – 1964.
• The Generation X born 1965-1982.
• Generation Y also known as the Millennial
Generation (or Millennials), Generation Next,
Net Generation, Echo Boomers born 1983 –
early 90’s.
• Generation Z also known as Generation I, or
Internet Generation born early 90’s.
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16. Blogging – 1994
LinkedIn – May 2003
Facebook – February 2004
YouTube – February 2005
Twitter – March 2006
Pinterest – March 2010
Google+ – July 2011
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17. Your Goals and Objectives
Build Trust
Build Credibility
Build Relationships
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18. SMN
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19. Googled
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20. If they can’t find you
on the Internet,
Houston…we’ve got
a problem.
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23. 1. EXPAND
Social Media Platforms.
The more platforms, the broader
your reach.
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24. Not Another Social Networking Site…
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25. Google+
Facebook
Twitter
Linkedin
Youtube
Blog
Pinterest
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26. Keywords
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27. 2. Think keywords…what
words best describe…
you
Your Business
Don’t know, ask
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29. 3.
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Google replaces
the phone book

31. digital
illiteracy
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32. Hangouts
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33. 4. Reputation management
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35. 5. Get in the game with fresh
content.
 blog
utilize the proper keywords .
 and keyword phrases.
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36. FRESH CONTENT
= SEARCH RESULTS
If you are not in the game, the
score will not be in your favor.
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37. 6. commitment
get in the game.
stay in the game.
Be consistent.
Winners never quit.
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38. Life
happens
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39. 7. It’s OK to fail forward. All
of us will make mistakes.
The faster you make them…
The faster you correct them…
The faster you will SUCCEED!
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40. What happens in Vegas
stays on
YouTube, Twitter and Facebook…
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41. Forget > “Learn”
“The problem is never how to get
new, innovative thoughts into your
mind, but how to get the old
ones out.” —Dee Hock
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42. “Execution is
strategy.”
—Fred Malek
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43. ONE THING
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44. Speed rules
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45. 8000 Horsepower
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46. retool
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47. “No man ever
became great
except through
many and great
mistakes.” —William Gladstone (from
Timeless Wisdom, compiled by Gary Fenchuk)
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48. “You miss
100% of
the shots you
never take.”
—Wayne Gretzky © Prepare1, All Rights Reserved

49. The greatest danger
for most of us
is not that our aim is
too high
and we miss it,
but that it is
too low
and we reach it.
Michelangelo
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