A presentation to the 30th Annual Circom Regional Conference in Malmo, Sweden in May 2012 given by Nick Simons (NRK, Ex Head of New Media, BBC Scotland) and Blathnaid Healy (WorldIrish.com, Ex RTÉ digital). It asks the question how can social media improve storytelling?
36. Tweet 1 : “Everyone! Please retweet this!”
Result : 52 retweets
Conclusion: Some people will retweet you if you ask nicely, even if
there is no content
Tweet 2-10: Random bits of trivia
Result : 17 retweets
Conclusion : Tweets like this can be hit or miss but are very
difficult to get retweeted
37. Tweet 11 sent at 11.a.m the next morning
“I’ll stick clothespegs on my body equal to the number of times
this is retweeted and post a picture online.”
And then he took a little nap…..for 2 hours
Result: 1815 retweets!