Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
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Social Media Marketing Strategy
Do’s and Don’ts
• Content is king
• Drive traffic to your blog, landing page, website or mobile app
• Cross pollenate and drive traffic to your other social media
properties
• Do not broadcast & consistently self promote
• Use your keyword research and develop a master list of the
main keywords to sprinkle in your posts and profiles
• Do not send out worthless posts about what you had for lunch
today unless you’re a nutritionist
• Share good content from others with your followers/fans and
not just your stuff
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How To Optimize Your Videos
• Keyword Rich Title
• Keyword Rich Tags
• Keyword Rich Description
• Geo-Tag Your Videos
• Embed Your Videos
• Increase your Video Views
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Additional Ranking Factors
• Engagement (how long your videos are watched).
• Embed Your Videos (More the better)
• Increase your Video Views
• Likes, Favorites, Playlist, Comments
• Strength & Age of Channel
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Related Videos (How-To)
1.) Search for your video using the keyword you want to rank for
2.) Watch the full video
3.) Like it and Add to Favorites
4.) Do another search for the keyword you want to rank but this
time click on the video that you want to appear as a related
video .
5.) Like it and Add to Favorites
6.) Repeat with multiple accounts as many times as needed
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Twitter Basics
60 Second Summary
• Twitter is nothing more than mass email
• All tweets go into your followers Twitter stream
• All tweets must be less than 140 characters
• Use URL shortners (Bitly.com, TinyURL.com)
• Select a username strategically and use keywords if
possible
• Search and find your prospects and follow them so they
will follow you back.
• Share pics & video using Twitpic
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Hash Tags #
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Targeted hash tags - whenever you put hash tags it becomes a
clickable link to any tweet with that keyword, its purpose is to help
categorize tweets
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Twitter Search Operators
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Search Type Operators
Exact Search “happy hour”
OR Search love OR hate
Negative Search Beer -Root
Near “happy hour” near NYC
Near & Within Near:NYC within:15mi
Questions with Keywords Web Design ?
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Twitter Advanced Tips
Advanced Tips
• Send repeat tweets 2-3 times a day spaced out 8 hours
• Send tweets in bunches with most important one last
• Resend and recycle your best tweets
• Ask a question, compliment people, tweet quotes
• Post a picture or vid start your tweet with PIC: and VID: or
[video]
• Use keywords and hashtags in your tweets
• You can only follow 10% of the total number of people who
follow you
• Unfollow those who don’t follow back after 48 hours
• Use the @ mark and comment on their blog, articles,
tweets to increase follow backs
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Twitter Objectives
Objectives
• Send them to a special landing page
• LandingPageDesignKings.com
• Collect email addresses
• Give away free reports, ebooks, coupons etc..
• Use tracking URL’s like Bitly.com and TinyURL.com
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Twitter Objectives
Objectives
• Download Your App
• Apptomology.com
• Mobile Users
Dominate FB & Twitter
• Increased Engagement
• Direct Messaging/Branding, Top of Mind Marketing
• Push Notifications
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Twitter Resources
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Website or Tool What it Does
HashTagify.me Hash tag popularity tool. Enter a
hashtag and get related tags too
Twellow.com Directory of Influential Tweeters
WeFollow.com Largest Twitter Directory
TagDef.com Use this site to find out hashtag
definitions
Hootsuite.com Automate the sending of tweets
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Where to Get Content?
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Website or Tool What it Does
PopURLS.com Show you the hottest topics in
your niche from bookmarking sites
StumbleUpon.com Lots of great info here
Google Reader Get info in your niche
Google Alerts Email alerts based on keywords
RetweetRank.com Shows you top ranked retweets
StuffToTweet.com Most popular stuff from multiple
sites like Digg.com etc..
NoHassleSocialMedia.com Done for you system
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Facebook Summary
Do’s and Don’ts
• If your posting as regularly as you should on Twitter you
would never want to link it to your Facebook page
• Signup for a business page not a personal profile
• Do not broadcast and promote, be boring and predictable
• Ask users to like and share your posts
• Mix up your posts with text, pics and video
• Pictures get the most engagement
• Create a custom header graphic that is on par with your
brand
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How to Get More Likes
Get more Likes
• Optimize your page for search
• Use a vanity url
• Use FB like buttons on your site & blog
• Embed FB comments box on your site
• Upload videos to FB then embed on other websites. These
automatically include a like button in the player
• Use @CompanyName tags on your personal profiles
• Run a contest
• Use the @ symbol in status updates to turn it into a link
when hovered over
• Using emoticons increase shares and likes by 33 percent.
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How to Improve Engagement
• Post short updates – Updates with fewer than 80
characters get 23 percent higher engagement rates.
• Post images – Photos get a 39 percent higher rate of
engagement than all types of content on the whole. Using
emoticons increase shares and likes by 33 percent.
• Use emoticons – Using emoticons increase shares and likes
by 33 percent.
• Try caption contests – Asking fans to write captions to
interesting photos increases comments by 550 percent.
• Respond quickly – 25 percent of Facebook and Twitter
users expect a response to inquires and complaints within
60 minutes.
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Simple Contest Ideas
• Guess where the Pic was Taken - Post a picture and have
people guess where it was taken
• Hidden Picture Games – created a game to find hidden images,
1st person to find the 1st one won gift certificate. All clues were
posted on Facebook page
• How Many Almonds - Guess how many almonds are in the cup
• Inspirational Quote Contest – have users post their most
inspirational quotes and the one with most likes wins
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Other Tips
Other tips
• Setup multiple admin accounts
• Facebook groups – can message everyone, find those of
interest and get involved.
• Pay a group moderator to send a mass marketing message
for you.
• Use Facebook events to promote. You can also integrate
EventBrite for ticket sales management
• How Frequently Should you Post? (Use Insights)
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Facebook Edgerank
Posts only showing on about 20% of your fans newsfeeds
• Engagement level determines Edgerank score
• How many people comment on posts
• How many people like posts
• How many share posts
• Frequency of your posts
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Drill Down & Target Precisely
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Broad categories, but
our goal is to
segment
*This allows us to identify the best performing demographics and write
very specific and focused ads.
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Facebook Ads Tips & Tricks
Facebook Ads Tips & Tricks
• Always run multiple ads and see which produces
better CTR (click-thru-rate) and ROI
• Change your ad pictures frequently. Ad fatigue is a
huge problem on Facebook
• Create separate targeted ads for each segmented
adgroup.
• You want to get an granular as possible. Broad
targeting always loses
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LinkedIn Overview
Do’s & Don’ts
• Register as either a business or person
• Get as many recommendations as possible
• Get as many connections as possible
• Ask your connections for introductions
• Analyze the most active groups in your niche and
join those. Don’t waste time with inactive groups.
• Answer as many questions in groups and contribute
high quality responses
• Recycle and repurpose your responses on all your
other social media profiles
• Do not try to put keywords in your name
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LinkedIn Keyword Optimization
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Optimize Your Profile for Search
1.) Keywords in Title
2.) Keywords in Current Positions
3.) Keywords in Past Positions
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LinkedIn Keyword Optimization#2
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Optimize Your Profile for Search
1.) Keywords in Summary
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Embed Wordpress Blog
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Infuse More SEO and Keyword Juice
1.) Keywords in Blog Article Titles
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Run a Contest (“Pin it to Win It”)
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• Must pin the ad and a list of things
• Pins have to include relevant hashtags
(#modcloth and #wedding)
• Must follow @ModCloth on Twitter
• Entrants share their boards by posting
a comment (with a link back to their
board) on the ModCloth contest
announcement pin
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How to Use Pinterest Group Boards
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• 1.) Dramatically boost followers
• 2.) Increase Repins
• 3.) Put Your Pinning on Autopilot
• 4.) Increase Engagement
• 5.) Periodically Police Content
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How to Get More Pinterest Followers
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• Post Pics that Popular
• Follow Others Who Your Targeting
• Use #Hash Tags
• Do Keyword Research on Titles & Tags
• Come up with Creative Board Names
• Create Tutorial Boards
• More Boards, More Pics, More Traffic
• Contribute to Relevant Group Boards
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Mobile App Marketing
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www.Apptomology.com
• App Store is 3rd Largest Search Engine
• App Names Are the New Domain Names
• Video, Audio, Podcast, Blog Integration
• Educate Your Clients & Bring Value
• Thought Leader & Perception Boost
• Social Media Dominated by Mobile Users
• Perfect Call To Action
• Intertwine App into Social Media Contest
• Sell Services & Products Direct mCommerce
• Push Notifications