1. The Industry’s Leading Email and Social Acquisition PlatformReach Real People. Get Real Results.

2. A Little About Us Who we are Pontiflex is the industry’s leading email and social acquisition platform, accessible via our patent-pending Pontiflex AdLeads™ platform. What this means for you Our enabling technology helps brands, organizations and direct marketers connect and engage with people through e-mail, social, and special online promotions. Employees and offices 40 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and India Executive team Involved in online advertising since its inception; leadership roles at Amazon, IBM, Microsoft, Google and Ogilvy

3. Brands are moving from broadcasting…

5. Facebook Groups

6. Twitter Groups

7. Community Site GroupsTwitter Groups

8. Groups Are Comprised of People Brand communities are not made up of anonymized impressions…. …they’re made up of groups of actual people who are interested in the brand.

9. Brands Measure Success with Actual Users Both publishers and advertisers are moving from impressions to user data Email: 2 Million Users 500 million users Twitter: 25,000 Users 46 million users Facebook: 359,114 Users 5 million+ moms 12 million plus email subscribers 75 million users

10. Email is the Gateway to other Social Media Q: In the last year, which of the following types of information, if any, have you ever provided online to receive special offers or more information from companies? 96% of people are willing to share their email address. Only 12% are willing share social media information. Source: Harris Interactive Survey September 2009

12. Transaction path

13. Lead banners

14. Mobile adsCPL

15. How Brands Are Engaging Users Subscriber Acquisition Trial Program Distribution Social Media Development Custom Direct Response

16. The Pontiflex Solution

18. Simple campaign setup

19. Transparent publisher selection

20. Easy creative implementation

21. Streamlined reporting and optimizationCampaign #1 Campaign #2

22. Simple Campaign Setup Set campaign purpose and goals Select target audience demographics Define required fields

23. Transparent Publisher Selection Sites and pricing are recommended based on your campaign needs Filter sites by demographic information Always see where your ads are running with complete transparency

24. Connect Once™ to Pontiflex… …and connect to the entire CPL Market

26. 125x125

27. 120x60

28. 88x31

29. AdUnit X

30. Quickly upload all images and text with just a few clicksTip: the Pontiflex team can help with best practices for creative optimization.

32. Leads are tracked, validated, and de-duplicated in real time

34. How It Works Initial Visit A user visits a site relevant to their interests, lifestyle, and hobbies

35. How It Works Registration Page The user decides to interact with the site by registering to become a member, signing up for a newsletter, or purchasing a product

36. How It Works Offer Page After registering, the user is shown relevant offers that may be of interest to them Upon selecting an offer and hitting “Submit” the lead information is sent to Pontiflex

38. Run ads transparently on the registration paths of premium websites.

39. Sign-up banners

40. Say goodbye to landing pages. Capture user information directly within the banner. Pay only for sign-ups – not for wasted impressions.

41. Mobile creative

43. Offer new members discounts and promotions

45. We’re Proud to Work with

46. What People are Saying “New York City’s 10 Hottest Tech Startups” “Using Pontiflex’s technology HUGGIES was able to reach moms with the right message.” “We acquire more than half of our new subscribers through Pontiflex.” “People acquired through Pontiflex were more engaged than even organic sign-ups.” “Advertisers will pay for a different kind of access to new readers.” “A transparent and highly scalable solution.”

47. Thank You! Bradley Cherney Sales Director brad@pontiflex.com 718-801-8489