April 2, 2019 BayAreaSearch presentation at Optimizely discussing technical SEO. Main topics included corpus control and how we talk about technical SEO. Video of this presentation: https://www.youtube.com/watch?v=0Z7DZ_NFKMo

1. C-137 SEO

3. Technical SEO

4. Corpus Control

5. WHAT?!

6. Do you know all of the
URLs on your website?

7. This bot does

8. New Google Search Console

9. That’s a lot of excluded pages

11. That means there are nearly
5 million rogue pages

13. XML Sitemaps should
include all URLs available
to be indexed

14. Known – Submitted

15. Uncover Problems by
Identifying Patterns

16. Use the filter functionality

17. Using the percentage
makes sizing the
problem easier to
communicate

18. Parameters
are scary

19. Use robots.txt
generously

37. This tool is
awesome

38. No Index
Disallow
4xx
Canonical

39. 404s are junk food
bit.ly/internal404s

41. My feelings on rel=canonical are not very nuanced
301 redirect unless the user needs the page

42. Not all status types are equal

44. Not a good look

46. Show me what you got

47. XML sitemaps

49. 50,000 URLs per sitemap, 50,000 sitemaps per sitemap
index means 2,500,000,000 potential URLs

50. Optimize your sitemaps
bit.ly/sitemapoptimization

55. Things can get
out of hand

63. “Hey boss, we really need
crawl tracking.”

65. Sometimes Google
crawls the wrong way

66. You are what Googlebot eats
bit.ly/crawloptimization

67. Tracking Crawl by
Status Code

68. Tracking Crawl by
Page Type

69. Page type makes
a difference

71. Log file analysis
bit.ly/ultimatelogfileguide
bit.ly/completelogfileguide

74. “If you can’t
measure it, you
can’t manage it.”
- Peter Drucker

75. “If you can’t
measure it, you
can’t improve it.”
- Lord Kelvin

76. Crawl
Index
Rank

80. Tidying Up

81. Corpus control

82. TL;DL

83. Measure how Google is crawling your site and take
action to ensure they’re crawling the ‘right’ things

84. AJ Kohn
Owner, Blind Five Year Old
www.blindfiveyearold.com
aj@blindfiveyearold.com
@ajkohn
bit.ly/C137SEO