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enchanting the mundane




                         1
enchanting the mundane
a project seeking “every chance of being mythical”
                                                 -- Roland Barthes (19), on the status of his book, Image Music Text,
     in which he describes the complexly overlapping denotative and connotative nature of photographic images.
             here, the expression signifies the value of developing a creative disposition to scenes of everyday life.
                      this, as a way of developing a critical sensitivity to the power of affective response to images.

                                 “we experience photographs both as intentional and as prone to the accidental”
                                                                                    -- Katrina Mitcheson, “Allowing the Accidental:
                                                             The Interplay Between Intentionality and Realism in Photographic Art”




                                                                                                                                      1
enchanting the mundane
a project seeking “every chance of being mythical”
                                                 -- Roland Barthes (19), on the status of his book, Image Music Text,
     in which he describes the complexly overlapping denotative and connotative nature of photographic images.
             here, the expression signifies the value of developing a creative disposition to scenes of everyday life.
                      this, as a way of developing a critical sensitivity to the power of affective response to images.

                                 “we experience photographs both as intentional and as prone to the accidental”
                                                                                    -- Katrina Mitcheson, “Allowing the Accidental:
                                                             The Interplay Between Intentionality and Realism in Photographic Art”
                                                                                                            bonnie lenore kyburz
                                                                                                           bonnie.yburz@gmail.com




                                                                                                                                      1
CONTEXT
english 3060: Visual Rhetoric




                                2
! ! ! ! ! !     enchanting
    ! ! ! ! ! ! ! the mundane


    date     LA 027                              time
                                                          a visual “map” of affective intensities drawn from experience
    9/1/12   composing for affective intensity   11:30
                                                          & especially from the routine scenes of our daily lives.
                                                 -12:45




             THE PROJECT
a visual map of affective intensities drawn from experience
     & especially from routine scenes of our daily lives




                                                                                                                          3
4
these “key questions” wanted to outline some of the questions we would explore throughout the
                       course, and were not exclusive to or overtly taken up in this assignment.

                                                                                                   4
! ! ! ! !      enchanting
            INSPIRATION
                Wes Anderson
               Roland Barthes
                 Miranda July
                Brian Massumi
               Sandra Moriarty
                W J T Mitchell
               Karen Mitcheson
                   Geof Sirc

                                 5
BRANDEN ROSENLOF
“I wanted to explore frames -- the still images that make up a moving picture. Each of these frame sequences are from 2 seconds (or
so) of video of that person [...] Think about the concept of the punctum when looking at these frames. I especially love the bottom row
-- my friend Drew. Each frame is so subtly different. For me, it's really his eyes. The small changes in his eyes change the story so much,
even though all of these frames took place in the period of one second. I have looked at these images much longer than I have watched
the original video of him, which has kind of made me forget what story he was telling. Now, I tell my own story of each of those
frames.”


                                                                                                                                              6
DANI KENT
“so, when i presented on thursday...i had really been hoping to put it off until tuesday. i had been so STUCK with my presentation. i
knew other people were using video and music, and i felt my little picture slideshow was nowhere near ready. i feared ridicule and a bad
grade. as to my grade, eh, i'm not sure, but i'm not worried about it anymore. and thanks to my lovely class i did not feel ridiculed at all.
you helped me feel that my presentation WAS adequate, and i clearly saw the beauty in my own pictures. this was a fun project- i'm
glad we had so much flexibility. everyone's project so far has been so different, and i've enjoyed them all. i'm looking forward to seeing
the rest tomorrow.”



                                                                                                                                                7
NICOLE SHEPARD




                 8
NICOLE SHEPARD
“For this project I made myself notice when I checked out, and then forced myself to pay attention to what is around me that I am
ignoring and then photograph it. After a month of gathering various images I noticed that many of the things I took photos of were
various shades of orange. I saw that even in my attempts to be aware of the extra I was still using my inner dialogue to process my
surroundings, and thus captured various images of myself.”




                                                                                                                                      8
LINDA MCPHARLIN




                  9
LINDA MCPHARLIN
“This last weekend while considering ideas for my ‘Enchanting the Mundane’ project, I saw this little guy sitting on my dining room table.
What happened next was indeed very exciting. I spent the next two hours bending, twisting, arranging, and otherwise manipulating my
collection of water bottles that I dug out of our recycling bin. These are some of the images I managed to capture [...]”

“ [...] at times I hated it, and at times I absolutely fell in love with it. I am happy to have done it, and I have learned that sometimes you
have to have faith in creativity and in the parts of your brain that you don't consciously recognize in order to make something like this
come together.”




                                                                                                                                                 9
WORKS CITED
Anderson, Wes. The Royal Tennenbaums. Dir. Wes Anderson. Touchstone Pictures, American Empirical Pictures, 2001.

Barthes, Roland. Image, Music, Text. Trans. Stephen Heath. New York: Hill & Wang, 1977

July, Miranda. Me & You And Everyone We Know. Dir. Miranda July. IFC Films, Film Four, 2005.

Kent, Dani. “Enchanting the Mundane.” Utah Valley University. Sept. 27, 2012. Prezi presentation.

Massumi, Brian. Parables for the Virtual: Movement, Affect, Sensation. Durham & London: Duke UP, 2002.

McPharlin, Linda. “Consumed.” Utah Valley University. Sept. 27, 2012. Video presentation.

Moriarty, Sandra. “Visual Communication as a Primary System.” Journal of Visual Literacy14:2 (1994): 11-21.

W. J. T. Mitchell. “What Do Pictures Really Want?” October, Vol. 77. (Summer, 1996). 71-82.

Mitcheson, Katrina. “Allowing the Accidental: The Interplay Between Intentionality and Realism in Photographic Art.” Contemporary
   Aesthetics. Jul. 10, 2010.

Rosenlof, Branden. “Frames.” Utah Valley University. Oct. 4, 2012. Google slide presentation.

Shepard, Nicole. “Living Orange.” Utah Valley University. Oct. 9, 2012. Video presentation.

Sirc, Geoffrey. "Box-Logic." Writing New Media: Theory and Applications for Expanding the Teaching of Composition. Logan: Utah State
    UP, 2004.




                                                                                                                                       10

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Enchanting the Mundane

  • 1. 1
  • 3. enchanting the mundane a project seeking “every chance of being mythical” -- Roland Barthes (19), on the status of his book, Image Music Text, in which he describes the complexly overlapping denotative and connotative nature of photographic images. here, the expression signifies the value of developing a creative disposition to scenes of everyday life. this, as a way of developing a critical sensitivity to the power of affective response to images. “we experience photographs both as intentional and as prone to the accidental” -- Katrina Mitcheson, “Allowing the Accidental: The Interplay Between Intentionality and Realism in Photographic Art” 1
  • 4. enchanting the mundane a project seeking “every chance of being mythical” -- Roland Barthes (19), on the status of his book, Image Music Text, in which he describes the complexly overlapping denotative and connotative nature of photographic images. here, the expression signifies the value of developing a creative disposition to scenes of everyday life. this, as a way of developing a critical sensitivity to the power of affective response to images. “we experience photographs both as intentional and as prone to the accidental” -- Katrina Mitcheson, “Allowing the Accidental: The Interplay Between Intentionality and Realism in Photographic Art” bonnie lenore kyburz bonnie.yburz@gmail.com 1
  • 6. ! ! ! ! ! ! enchanting ! ! ! ! ! ! ! the mundane date LA 027 time a visual “map” of affective intensities drawn from experience 9/1/12 composing for affective intensity 11:30 & especially from the routine scenes of our daily lives. -12:45 THE PROJECT a visual map of affective intensities drawn from experience & especially from routine scenes of our daily lives 3
  • 7. 4
  • 8. these “key questions” wanted to outline some of the questions we would explore throughout the course, and were not exclusive to or overtly taken up in this assignment. 4
  • 9. ! ! ! ! ! enchanting INSPIRATION Wes Anderson Roland Barthes Miranda July Brian Massumi Sandra Moriarty W J T Mitchell Karen Mitcheson Geof Sirc 5
  • 10. BRANDEN ROSENLOF “I wanted to explore frames -- the still images that make up a moving picture. Each of these frame sequences are from 2 seconds (or so) of video of that person [...] Think about the concept of the punctum when looking at these frames. I especially love the bottom row -- my friend Drew. Each frame is so subtly different. For me, it's really his eyes. The small changes in his eyes change the story so much, even though all of these frames took place in the period of one second. I have looked at these images much longer than I have watched the original video of him, which has kind of made me forget what story he was telling. Now, I tell my own story of each of those frames.” 6
  • 11. DANI KENT “so, when i presented on thursday...i had really been hoping to put it off until tuesday. i had been so STUCK with my presentation. i knew other people were using video and music, and i felt my little picture slideshow was nowhere near ready. i feared ridicule and a bad grade. as to my grade, eh, i'm not sure, but i'm not worried about it anymore. and thanks to my lovely class i did not feel ridiculed at all. you helped me feel that my presentation WAS adequate, and i clearly saw the beauty in my own pictures. this was a fun project- i'm glad we had so much flexibility. everyone's project so far has been so different, and i've enjoyed them all. i'm looking forward to seeing the rest tomorrow.” 7
  • 13. NICOLE SHEPARD “For this project I made myself notice when I checked out, and then forced myself to pay attention to what is around me that I am ignoring and then photograph it. After a month of gathering various images I noticed that many of the things I took photos of were various shades of orange. I saw that even in my attempts to be aware of the extra I was still using my inner dialogue to process my surroundings, and thus captured various images of myself.” 8
  • 15. LINDA MCPHARLIN “This last weekend while considering ideas for my ‘Enchanting the Mundane’ project, I saw this little guy sitting on my dining room table. What happened next was indeed very exciting. I spent the next two hours bending, twisting, arranging, and otherwise manipulating my collection of water bottles that I dug out of our recycling bin. These are some of the images I managed to capture [...]” “ [...] at times I hated it, and at times I absolutely fell in love with it. I am happy to have done it, and I have learned that sometimes you have to have faith in creativity and in the parts of your brain that you don't consciously recognize in order to make something like this come together.” 9
  • 16. WORKS CITED Anderson, Wes. The Royal Tennenbaums. Dir. Wes Anderson. Touchstone Pictures, American Empirical Pictures, 2001. Barthes, Roland. Image, Music, Text. Trans. Stephen Heath. New York: Hill & Wang, 1977 July, Miranda. Me & You And Everyone We Know. Dir. Miranda July. IFC Films, Film Four, 2005. Kent, Dani. “Enchanting the Mundane.” Utah Valley University. Sept. 27, 2012. Prezi presentation. Massumi, Brian. Parables for the Virtual: Movement, Affect, Sensation. Durham & London: Duke UP, 2002. McPharlin, Linda. “Consumed.” Utah Valley University. Sept. 27, 2012. Video presentation. Moriarty, Sandra. “Visual Communication as a Primary System.” Journal of Visual Literacy14:2 (1994): 11-21. W. J. T. Mitchell. “What Do Pictures Really Want?” October, Vol. 77. (Summer, 1996). 71-82. Mitcheson, Katrina. “Allowing the Accidental: The Interplay Between Intentionality and Realism in Photographic Art.” Contemporary Aesthetics. Jul. 10, 2010. Rosenlof, Branden. “Frames.” Utah Valley University. Oct. 4, 2012. Google slide presentation. Shepard, Nicole. “Living Orange.” Utah Valley University. Oct. 9, 2012. Video presentation. Sirc, Geoffrey. "Box-Logic." Writing New Media: Theory and Applications for Expanding the Teaching of Composition. Logan: Utah State UP, 2004. 10