SlideShare una empresa de Scribd logo
1 de 16
http://farm4.static.flickr.com




                                 Filling the Funnel
                                 Turning Strangers into Friends and Friends into Customers
                                 Rob Swick


                                 Prince Edward Island   Charlottetown
Filling the Funnel
The Selling Funnel




                     Filling the Funnel
The Selling Funnel

     Awareness



     Involvement


     Confirmation


      Engagement




     Champion

                     Filling the Funnel
Lead Generation
How the funnel works
SEO
Email
Social Media
Conversion Makeovers




                       Filling the Funnel
                                 Source: Mike Robinson
Lead Generation
How the funnel works
SEO
Email
Social Media
Conversion Makeovers




                       Filling the Funnel
                                 Source: Mike Robinson
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Social Media




               Filling the Funnel
Social Media
1. Contests can generate buzz
2. Photos and videos - great sharing tools
3. Social media content is search friendly
4. Interconnections mean news travels fast
5. Good ideas grow on their own




                                   Filling the Funnel
Workshop




           Filling the Funnel
Workshop
1. Choose a channel (Facebook, Twitter, YouTube)
2. Decide who will manage
3. Justify your choices
4. Generate ideas for connecting
5. One BIG idea




                                      Filling the Funnel
Filling the Funnel
http://www.ara-mma.com
http://www.ara-mma.com




                         Next Up
                         Closing the Sale


                                            Filling the Funnel

Más contenido relacionado

Destacado

Power point
Power pointPower point
Power point
sdavis27
 
Slide Khatam 2008
Slide Khatam 2008Slide Khatam 2008
Slide Khatam 2008
Hamdi27378
 
Build a Shareable Online Experience - Newfoundland & Labrador
Build a Shareable Online Experience - Newfoundland & LabradorBuild a Shareable Online Experience - Newfoundland & Labrador
Build a Shareable Online Experience - Newfoundland & Labrador
Blog Atlantic
 
Waterline Tech Catalog X
Waterline Tech Catalog XWaterline Tech Catalog X
Waterline Tech Catalog X
Waterline
 
Q922+de1+l06 v1
Q922+de1+l06 v1Q922+de1+l06 v1
Q922+de1+l06 v1
AFATous
 
Q922+de1+l03 v1
Q922+de1+l03 v1Q922+de1+l03 v1
Q922+de1+l03 v1
AFATous
 
Le prix des carburants sur la planete
Le prix des carburants sur la planeteLe prix des carburants sur la planete
Le prix des carburants sur la planete
AJ Reis
 
Spreadsheet Errors
Spreadsheet ErrorsSpreadsheet Errors
Spreadsheet Errors
rbonneau
 
Q922+de2+l08 v1
Q922+de2+l08 v1Q922+de2+l08 v1
Q922+de2+l08 v1
AFATous
 
Q922+rfp+l04 v1
Q922+rfp+l04 v1Q922+rfp+l04 v1
Q922+rfp+l04 v1
AFATous
 

Destacado (20)

Jean Piaget
Jean PiagetJean Piaget
Jean Piaget
 
Q933+de2 reference fa lec
Q933+de2 reference fa lecQ933+de2 reference fa lec
Q933+de2 reference fa lec
 
Power point
Power pointPower point
Power point
 
Slide Khatam 2008
Slide Khatam 2008Slide Khatam 2008
Slide Khatam 2008
 
T E S O L32510 Whiting
T E S O L32510 WhitingT E S O L32510 Whiting
T E S O L32510 Whiting
 
Build a Shareable Online Experience - Newfoundland & Labrador
Build a Shareable Online Experience - Newfoundland & LabradorBuild a Shareable Online Experience - Newfoundland & Labrador
Build a Shareable Online Experience - Newfoundland & Labrador
 
Waterline Tech Catalog X
Waterline Tech Catalog XWaterline Tech Catalog X
Waterline Tech Catalog X
 
Q922+de1+l06 v1
Q922+de1+l06 v1Q922+de1+l06 v1
Q922+de1+l06 v1
 
Q922+de1+l03 v1
Q922+de1+l03 v1Q922+de1+l03 v1
Q922+de1+l03 v1
 
Gnutiken Sharea Presentation
Gnutiken Sharea PresentationGnutiken Sharea Presentation
Gnutiken Sharea Presentation
 
Le prix des carburants sur la planete
Le prix des carburants sur la planeteLe prix des carburants sur la planete
Le prix des carburants sur la planete
 
جزوه کمک درسی خواص سیالات مخزن
جزوه کمک درسی خواص سیالات مخزنجزوه کمک درسی خواص سیالات مخزن
جزوه کمک درسی خواص سیالات مخزن
 
Spreadsheet Errors
Spreadsheet ErrorsSpreadsheet Errors
Spreadsheet Errors
 
Q932+de2 reference fa lec
Q932+de2 reference fa lecQ932+de2 reference fa lec
Q932+de2 reference fa lec
 
What Works Today
What Works TodayWhat Works Today
What Works Today
 
Föredrag om Ubuntu för Stadsbiblioteket Göteborg 2011 02-19
Föredrag om Ubuntu för Stadsbiblioteket Göteborg 2011 02-19Föredrag om Ubuntu för Stadsbiblioteket Göteborg 2011 02-19
Föredrag om Ubuntu för Stadsbiblioteket Göteborg 2011 02-19
 
Market research project pharmacy group1
Market research project pharmacy group1Market research project pharmacy group1
Market research project pharmacy group1
 
Q922+de2+l08 v1
Q922+de2+l08 v1Q922+de2+l08 v1
Q922+de2+l08 v1
 
Q932+de1 reference fa lec
Q932+de1 reference fa lecQ932+de1 reference fa lec
Q932+de1 reference fa lec
 
Q922+rfp+l04 v1
Q922+rfp+l04 v1Q922+rfp+l04 v1
Q922+rfp+l04 v1
 

Más de Blog Atlantic

Why Social Media? - Rocky Harbour, NL
Why Social Media? - Rocky Harbour, NLWhy Social Media? - Rocky Harbour, NL
Why Social Media? - Rocky Harbour, NL
Blog Atlantic
 
Filling the Funnel - Rocky Harbour, NL
Filling the Funnel - Rocky Harbour, NLFilling the Funnel - Rocky Harbour, NL
Filling the Funnel - Rocky Harbour, NL
Blog Atlantic
 
Meet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLMeet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NL
Blog Atlantic
 
Meet the Social Media Leaders - Newfoundland & Labrador
Meet the Social Media Leaders - Newfoundland & LabradorMeet the Social Media Leaders - Newfoundland & Labrador
Meet the Social Media Leaders - Newfoundland & Labrador
Blog Atlantic
 
Pourquoi les médias sociaux?
Pourquoi les médias sociaux?Pourquoi les médias sociaux?
Pourquoi les médias sociaux?
Blog Atlantic
 
Remplir l’entonnoir
Remplir l’entonnoirRemplir l’entonnoir
Remplir l’entonnoir
Blog Atlantic
 
Outils en ligne puissants (et gratuits)
Outils en ligne puissants (et gratuits)Outils en ligne puissants (et gratuits)
Outils en ligne puissants (et gratuits)
Blog Atlantic
 
Créer une histoire à succès en ligne transférable
Créer une histoire à succès en ligne transférableCréer une histoire à succès en ligne transférable
Créer une histoire à succès en ligne transférable
Blog Atlantic
 
Rencontrez les chefs de file des médias sociaux
Rencontrez les chefs de file des médias sociauxRencontrez les chefs de file des médias sociaux
Rencontrez les chefs de file des médias sociaux
Blog Atlantic
 
New Brunswick Tourism Offerings
New Brunswick Tourism OfferingsNew Brunswick Tourism Offerings
New Brunswick Tourism Offerings
Blog Atlantic
 
Filling the Funnel - Moncton
Filling the Funnel - MonctonFilling the Funnel - Moncton
Filling the Funnel - Moncton
Blog Atlantic
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - Moncton
Blog Atlantic
 
Novascotia chocolate lake-march302010
Novascotia chocolate lake-march302010Novascotia chocolate lake-march302010
Novascotia chocolate lake-march302010
Blog Atlantic
 
Meet the Social Leaders
Meet the Social LeadersMeet the Social Leaders
Meet the Social Leaders
Blog Atlantic
 

Más de Blog Atlantic (17)

Why Social Media? - Rocky Harbour, NL
Why Social Media? - Rocky Harbour, NLWhy Social Media? - Rocky Harbour, NL
Why Social Media? - Rocky Harbour, NL
 
Filling the Funnel - Rocky Harbour, NL
Filling the Funnel - Rocky Harbour, NLFilling the Funnel - Rocky Harbour, NL
Filling the Funnel - Rocky Harbour, NL
 
Meet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLMeet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NL
 
Meet the Social Media Leaders - Newfoundland & Labrador
Meet the Social Media Leaders - Newfoundland & LabradorMeet the Social Media Leaders - Newfoundland & Labrador
Meet the Social Media Leaders - Newfoundland & Labrador
 
Pourquoi les médias sociaux?
Pourquoi les médias sociaux?Pourquoi les médias sociaux?
Pourquoi les médias sociaux?
 
Conclure la vente
Conclure la venteConclure la vente
Conclure la vente
 
Remplir l’entonnoir
Remplir l’entonnoirRemplir l’entonnoir
Remplir l’entonnoir
 
Outils en ligne puissants (et gratuits)
Outils en ligne puissants (et gratuits)Outils en ligne puissants (et gratuits)
Outils en ligne puissants (et gratuits)
 
Créer une histoire à succès en ligne transférable
Créer une histoire à succès en ligne transférableCréer une histoire à succès en ligne transférable
Créer une histoire à succès en ligne transférable
 
Rencontrez les chefs de file des médias sociaux
Rencontrez les chefs de file des médias sociauxRencontrez les chefs de file des médias sociaux
Rencontrez les chefs de file des médias sociaux
 
New Brunswick Tourism Offerings
New Brunswick Tourism OfferingsNew Brunswick Tourism Offerings
New Brunswick Tourism Offerings
 
Filling the Funnel - Moncton
Filling the Funnel - MonctonFilling the Funnel - Moncton
Filling the Funnel - Moncton
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - Moncton
 
Tour session 2
Tour session 2Tour session 2
Tour session 2
 
Novascotia chocolate lake-march302010
Novascotia chocolate lake-march302010Novascotia chocolate lake-march302010
Novascotia chocolate lake-march302010
 
Meet the Social Leaders
Meet the Social LeadersMeet the Social Leaders
Meet the Social Leaders
 
Filling the Funnel
Filling the FunnelFilling the Funnel
Filling the Funnel
 

Último

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Último (20)

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIFood Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 

Filling the Funnel - Charlottetown

Notas del editor