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1. Building a
Storytelling Culture
3/19/15
1pm Eastern
The presentation will begin shortly.

2. Before We Get Started
3
This presentation is being recorded!
The recording and slides will be emailed to you
later this afternoon.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.

3. 3

4. 3
Our guest presenter »
Jerry Grimes, CFRE
• Vice President, Advocace
• Blogger, The Development Evangelist
• Former pastor, university fundraiser
and nonprofit ED
• Local NBC TV exec for 20+ years
• Travels more than 100 days a year
speaking, coaching, training

5. Storytelling

6. Storytelling Buzz
• Fortune 500 Companies
• Driving Web 2.0
• Seminars, events, degrees

7. Storytelling defined
“Stories are the creative
conversion of life itself into a
more powerful, clearer, more
meaningful experience.
They are the currency of human
contact.” - Robert McKee

8. • Stories help people connect with what you do
• Stories offer proof
• Stories build trust
STORY CHALLENGE:
Could you effectively
explain why your
organization exists by
telling just one story?

9. Good stories
sto·ry·tell·ing
• Real
• Personal
• Relatable
• Relevant
• Illustrative

10. Storytelling Arc
Stasis
Trigger
Quest
Climax
Surprise
Critical choice
Reversal
Resolution

11. Simplified Arc
Character
Before…
Discovery
Transformation
After or “Now…”
Mission
Invitation
BEFORE
AND THEN…
NOW

12. Try it out
1. Write your own story
2. Or choose a story to work with
3. Tell your story using guide

13. Storytelling culture
• Value stories like money
• Intentionally gather stories
• Set up systems to collect and
archive
• Share stories as part of training,
services, programs
• Use stories in fundraising,
marketing
• Train your team to understand the
storytelling arc and gather ALL of
the story for your archives.

14. Storytelling culture
Gather Refine Archive Share Value

15. Where do your stories come from?
Stories
Volunteers
Staff
Clients

16. Story circles

17. Gathering stories
• Mail or hand out forms
• Post form on website
• Phone line – Google voice
• Brainstorm
• Write every client’s story
• Hire an intern to research
The more stories you share,
The more stores you will have to share!

18. Story steps
• Train your team
• Appoint a “Story Maven”
• Create an archive system
• Tweak your web site
• Call donors and visitors
• Use stories in your marketing
• Gather stories at events
• Start and end meetings with stories

19. Questions?

20. Free educational resources »
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