Create and Run Your First Really Big Fundraising Campaign
•
3 recomendaciones•1,113 vistas
Sandy Rees, CFRE will show you exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a Create and Run Your First Really Big Fundraising Campaign
Similar a Create and Run Your First Really Big Fundraising Campaign (20)
Más de Bloomerang
Más de Bloomerang (20)
Último
Último (20)
Create and Run Your First Really Big Fundraising Campaign
- 1. Create and Run Your First Really Big Fundraising Campaign 7/8/15 1pm Eastern The presentation will begin shortly.
- 2. Before We Get Started 3 This presentation is being recorded! The recording and slides will be emailed to you later this afternoon. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation.
- 3. 3
- 4. 3 Our guest presenter » Sandy Rees, CFRE Coach, Consultant and Creator of the GetFullyFunded system. Author of Get Fully Funded: How to Raise the Money of Your Dreams, 6 Figure Fundraising, Fundraising Buffet, and Simple Success Fundraising Plan. She’s a frequent contributor to Fundraising Success magazine and authors the blog Get Fully Funded. Accomplished presenter and an AFP Master Trainer. She’s led fundraising seminars for the Association of Fundraising Professionals, the Chattanooga Center for Nonprofits and many local, regional, national, and international conferences.
- 5. Create and Run your first big fundraising campaign Sandy Rees Fundraising Coach and Chief Encouragement Officer
- 6. You have a special project and want to run your first big fundraising campaign.
- 7. How to plan the campaign How to craft a case for support to answer donors’ questions How to identify “diamonds in the rough” How to build relationships on purpose
- 8. •Fundraising Coach •Trainer •Author •Animal Lover Me and Harley
- 17. How much?
- 18. How much? What for?
- 19. How much? What for? When’s it needed?
- 20. How much? What for? When’s it needed? Who’s the Ace in the Hole?
- 21. How much? What for? When’s it needed? Who’s the Ace in the Hole? Are we ready to roll?
- 23. Case Statement Gift Table Timeline
- 24. Get inside your donor’s head What do they want to know? What do they care about?
- 25. Make a list of 50 questions donors might want answered. Your own questions Other staff Volunteers DONORS!
- 26. No. of gifts needed Amount of each gift Total at this level Cumulative Total # prospects needed at this level 1 $15,000 $15,000 $15,000 3 2 $10,000 $20,000 $35,000 6 4 $5,000 $20,000 $55,000 12 8 $2,500 $20,000 $75,000 24 10 $1,000 $10,000 $85,000 48 20 $500 $10,000 $95,000 60 Many Below $500 $5,000 $100,000 50+ 45+ donors 200+ prospects
- 28. Date Task Responsible Plan special project campaign Create Gift table Brainstorm list of donor questions Draft Case Statement Develop prospect list Plan cultivation activities Begin Asks Wrap up campaign Campaign celebration Campaign lessons learned
- 30. Thinking EVERYONE will give
- 33. Male or female? Age? What do they care about? What do they do for fun? Where do they spend time? Where do they spend money? What else?
- 34. Linkage Interest Ability Gift!!
- 35. Recency Frequency Consistency
- 39. Add value to their life Build trust Common interest
- 40. 1. Have a goal in mind – where are you going? 2. Ask questions to learn more about them 3. Communicate enough 4. Plan the interactions ◦ When? ◦ Goal?
- 41. We haven’t sent out a newsletter in months We don’t have any big donors We’re in a small community My Board won’t help
- 42. We haven’t sent out a newsletter in months We don’t have any big donors We’re in a small community My Board won’t help
- 43. Written Plan Board support Help with roadblocks Inspiration
- 46. Download yours at www.GetFullyFunded.com/worksheets Simple Case Statement template Program/Project Summary worksheet 6-Figure Campaign Plan worksheet Sample Campaign Gift Table Blank Campaign Gift Table
- 47. www.GetFullyFunded.com www.Facebook.com/GetFullyFunded @SandyRees
- 48. Questions?
- 49. Free educational resources » https://bloomerang.co/resources •Daily blog post •Weekly webinars •Downloadables •Nonprofit Wrap-‐Up •Bloomerang TV •Bloomies
- 50. Upcoming webinar » https://bloomerang.co/resources/webinars/ Donor Retention Begins on the First Date w/ Marc A. Pitman 7/15 1:00pm Eastern Fundraising On A Shoestring w/ Mazarine Treyz 7/23 1:pm Eastern