https://bloomerang.co/resources/webinars/ Lori L. Jacobwith will show you how to choose and craft powerful stories to inspire giving & engagement, even if donors can’t give today.

1. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 1
How to
Powerfully Use
Stories NOW
Here We Are

2. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 2
Thank you for
YOUR Work
What Are You
Looking For?
Type in One Thing
You’re Here to
Learn TodayType in One Word to
Describe Your Mission

3. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 3
Lori L. Jacobwith
• Fundraising Culture Change Expert
& Master Storyteller
• Helped NPOs raise $350 million
from individual donors…And counting
• Named one of America’s Top
25 Fundraising Experts
• Speaker & Trainer - 500,000+ people
& 4500+ organizations
Lori Jacobwith –
Ignited Fundraising
@LJacobwith
www.ignitedfundraising.com
Pivot
Image source: Imagine Museum

4. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 4
Pivot Fundraising
bit.ly/pivotfundraising
Pivot Fundraising - Lori’s Definition
Conversations, actions & movements fundraisers make,
with grace & ease, to raise money in a previously
unimaginable direction.

5. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 5
Ours is not the task of fixing the entire
world all at once, but of stretching out
to mend the part of the world that is
within our reach.
Any small, calm thing that one soul can
do to help another soul, to assist some
portion of this poor suffering world, will
help immensely.
Dr. Clarissa Pinkola Estés
Image Source: Clarissa Pinkola Estés Facebook
“
It is not given to us to know which acts or by whom, will cause
the critical mass to tip toward an enduring good.
What is needed for dramatic change is an accumulation of
acts, adding, adding to, adding more, continuing.
We know that it does not take everyone on Earth to bring
justice and peace, but only a small, determined group who will
not give up during the first, second, or hundredth gale.”
Dr. Clarissa Pinkola Estés
“

6. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 6
Today
 Donor Attitudes
 WHY We Use Storytelling
 What Stories Work Best?
 Crafting a Story to Inspire
 Reminders & Examples
 Wrap Up + Q & A

7. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 7
Donor Attitudes

8. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 8
Image Source: Mark Phillips BlueFrog
Dispel Myth’s
• Fully Funded by Government
• Clients Only Need You One Time
• We Don’t Need You Right Now…
• Your Mission is Less Important Right Now.
• What Else?

9. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 9
“Support Moves Toward
Boldness & Clarity
Of Communication”
~ Lynne Twist
Our Job…Now More Than Ever

10. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 10
Why We Use
Storytelling
Donors Want to Know What
More There is to Do

11. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 11
Put a Face On What
I Make Happen
Image Source: Vox Lauren A. Little/MediaNews Group/Reading Eagle via Getty Images
I want to FEEL MY Impact
AND Share “What it
Takes” to Make it
Happen
We “THINK” in Story
Every decision we make
is based on a story we tell
ourselves
If we don’t feel
something we can’t
make a decision

12. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 12
Conventional Wisdom
Uniting Both Minds

13. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 13
Brain Tension
Story from SWITCH
Source: The Happiness Hypothesis
by Jonathan Haidt
A Story is a Mission Moment
Lori’s Definition:
“A short, inspirational, example
of how your donor’s contribution
is making an impact.”
About a “real” person.
Image Source: Indiana Historical Society - Facebook

14. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 14
Mission Moments
Create Unforgettable
Emotional Connections
and Empathy
Empathy
Creates
Connections

15. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 15
Sympathy
Creates
Distance
What Stories
Work Best?

16. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 16
A Story That Builds Community
Share These Stories
• Beneficiaries
• Staff
• Donors
• Wins, Contributions, Updates
• Volunteers Doing Amazing
Things
• And for Goodness Sake…
Image Source: Wheeler In the Sky – Facebook video from Jack Black

17. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 17
Share Your Money Story
Beneficiaries
Image Source: VOANLA

18. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 18
Staff Stories
Image Source: KCRA 3 News Sacramento
Image Source: CASA LA - Instagram

19. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 19
Wins,
Contributions,
Updates
Image Source: Wheeler In the Sky – Facebook video from Jack Black
Volunteer News

20. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 20
Money Story Update
Image Source: VOANLA

21. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 21
Clear Money Stories
 Explain How We Help One Person
 Show Progress to Next $ Milestone
 Inform About “What It Takes” Financially
 Inspire, are Specific, & Relationship-Building

22. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 22
Money Story
The gap between where you are today in
reaching your annual fundraising goal
vs. the amount you’ve raised so far this year.
Crafting a Story
to Inspire

23. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 23
Engage Both Head & Heart
Head & Heart
Put a Face On What
I Make Happen
AND Share What it
Takes to Make That
Impact
Image Source: Give Literacy

24. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 24
Stories are up to
22 times more
memorable than
just statistics*
*Source: Ohio State University Study
Conflict is the Oxygen in a Story

25. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 25
Using Stories More Than Once
Help Donors
Connect to
Their Impact
Over Time
Craft Your Mission Moment Story
1. Flesh out Details
2. Include Measurable Results
3. Don’t Forget to Include Transformations
4. Thoughtfully Choose Your Words
5. Use the Framework
6. Share Same
Mission Moment
in Multiple Ways

26. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 26
Story Framework
Let me tell you about…
[Insert name] had a life of…
Here’s why and how [name]
found their way to us…
eBook: Boring2Brilliant.com
Story Framework
Here’s how [name] felt...
What [name] accomplished
due to our [program name]…
And because of [examples of
your work] [name] is now…
eBook: Boring2Brilliant.com

27. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 27
Really Simple Framework
“Tell me a fact and I’ll learn.
Tell me the truth and I’ll believe.
But tell me a story and it will live
in my heart forever.”
~ Indian Proverb

28. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 28
Reminders
& Examples
Image Source: Mark Phillips BlueFrog

29. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 29
Fear Makes Bad Fundraising
April 27 Prior to May 6 Event
Image Source: Heart of Dance

30. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 30
Center for Victims of Torture
WHO is the story
about in this
Welcome email?
Grand Canyon
Conservancy

31. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 31
Upstream Arts

32. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 32
Upstream Arts
Heart of Dance - Virtual

33. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 33
Beneficiary
Update & Thank

34. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 34
Type In and Share
• What did you learn?
• What will you DO
differenty?

35. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 35
Lori Jacobwith – Ignited Fundraising
@LJacobwith
Fire Starters Blog
Free Resources
Resources & Staying Connected
Lori L. Jacobwith
Master Storyteller & Fundraising
Culture Change Expert
IgnitedFundraising.com
Questions?

36. How to Powerfully Use Storytelling NOW
Bloomerang 2020
©2020 Ignited Fundraising™ 36
Thank
You!