https://bloomerang.co/resources/speaking/
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
Discover how to create an in-depth strategy based on your nonprofit’s diverse audiences
Determine which equipment and technology is best for your organization’s needs
Learn how to solicit and leverage crowdsourced content
Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
7. • low quality is okay (and it’s not the device’s fault)
• editing isn’t always necessary
• you have all the equipment you need in your pocket
• your most powerful video doesn’t have to be made by
you or someone on your staff or someone you pay
• your most powerful video might not be planned
• a video doesn’t have to ask for money to raise money
• your most important audience already knows who
your organization is and likes you
@StevenShattuck
Radical ideas »
11. Donor Attrition Over Five Years
# of
Donors
Attrition
Rate
Donors
Remaining
After 1
Year
Donors
Remaining
After 2
Years
Donors
Remaining
After 3
Years
Donors
Remaining
After 4
Years
Donors
Remaining
After 5
Years
1,000 20% 800 640 512 410 328
1,000 40% 600 360 216 130 78
1,000 60% 400 160 64 26 10
So what?
https://bloomerang.co/resources/downloadables/donor-retention-math-made-simple
@StevenShattuck
44. Questions to ask upfront »
@StevenShattuck
• Who is the target audience?
• What are your primary objectives for making this?
• asking, thanking or reporting? (choose no more than two)
• When the video is over, what specific information do you want
the viewer to have learned?
• When the video is over, what specific emotions do you want
the view to feel?
• What specific results do you expect from the video?
• How will the video be distributed / integrated into existing
efforts?
• Are there any negative misconceptions that the video should
address or avoid?
46. @StevenShattuck
• Online donor, first-time
• Personal email with link to webcam/cell phone video
• Monthly donors
• Personal email 4x a year with links to mission moment
clips “just wanted to show you what impact you’ve had”
• Repeat donor, gives to an online day of giving, we know
their Twitter handle
• Tweet with webcam/cell phone video
• Daily (or as often as you can) clips on Facebook/Instagram:
• mission moments (needs or victories)
• supporter/recipient testimonials
Sample video comms plan »
47. • low quality is okay (and it’s not the device’s fault)
• editing isn’t always necessary
• you have all the equipment you need in your pocket
• your most powerful video doesn’t have to be made by
you or someone on your staff or someone you pay
• your most powerful video might not be planned
• a video doesn’t have to ask for money to raise money
• your most important audience already knows who
your organization is and likes you
@StevenShattuck
Final thoughts »