This document provides information and requirements for a 150-point project. It outlines the point breakdown, with the proposal being worth 65 points and the presentation evaluation worth 60 points. Other aspects like the proposal design, group evaluations, and peer reviews make up the remaining points. Key due dates include final projects due on December 10th and peer evaluations during finals week. The proposal structure is also outlined, including requirements for an executive summary, assessment, proposed solutions, timeline, budget, team introductions, evaluation plan, and sources in APA format. Progress reports are due on November 19th, December 3rd, and December 10th.

1. Information Continued

2. Project Points
It is a 150 point project, not 100 as in the previous
presentation
Proposal – 65 points
Presentation evaluation – 60 points
Proposal design – 10 points
Group member evaluation – 10 points
Peer review – 5 points
Specifics on point breakdown: on Blackboard
 Course Module 12 – Planning a Project Assignment:
 VCT 2040 PAPA Information Sheet.doc

3. Dates to Remember
Final Project Due: Friday, December 10 at midnight
Peer Evaluations: Will be completed the week of
finals
Project Manager – Progress Reports
Friday, November 19
Friday, December 3
Friday, December 10

4. Proposal Structure
Executive Summary (5 points)

5. Proposal Structure
Assessment (15 points) - Statement of the problem, industry research,
purpose of the proposal
What problem are you going to solve?
What benefits can you offer?
Industry research – Example – 2 major competitors, dollar
amount?

6. Proposal Structure
Proposed Solutions (15 points) - Selected media, goals
and objectives, mind map of your ideas for the client
How are you going to do it?
What exactly will you provide?
Clear set of direct benefits the client will receive by
selecting you.
What is your unique selling point, or USP?
What is the benefit of choosing your team to complete
this project over the other teams’ proposals?

7. Proposal Structure

8. Proposal Structure
Timeline – Work
Breakdown Structure (10
points)
When will you
complete the work?
What will be done and
when?
When do you need the
client to react to keep
the project moving
along?

9. Proposal Structure
Budget (5 points) - This is the quote for your work.
Research the industry and what the going rates are in
this area.
How will you indicate the approval points and sign-off
areas?
How much will you charge?
Do you have a payment schedule?
How are you protecting your business with terms and
conditions?

10. Budget

11. Proposal Structure
Meet the Team (5 points) - Work Examples of the
team, Resumes of the team,
biographies/qualifications (3-5 sentences) , include
your title within the group.
How will you demonstrate that you can deliver what
you promise?
Differentiate yourself from the competition.
Demonstrate your expertise.

12. Proposal Structure
Evaluation (5 points)
How would the group evaluate the success of the work
when completed?

13. Proposal Structure
Sources of Information (5 points)
List resources you used for your research and audience
analysis in APA format.