8. Ship often
Ship as soon as a feature is ready
Get continuous feedback
Roll back a version quickly
How to build the next Facebook
9. Focus
Focus on the most important problems
Low hanging fruit: Improve what works
Sounds simple, but most companies waste a lot
of time
How to build the next Facebook
14. Be bold
Make bold decisions, even if wrong sometimes
No risks -> No learning
Building great things means taking risks
How to build the next Facebook
17. Be bold
Trust your gut feeling:
Facebook acquired Friendfeed
Brad Taylor was hired as CTO of Facebook
How to build the next Facebook
18. Be open
Share more information -> better decisions ->
greater impact
Communication is a key factor
Facebook:
Hackathon (Chat, Timeline, Video)
How to build the next Facebook
19. Customer Lifecycle
Acquisition
– What channels do users come from?
Activation
– What % had a "happy" initial experience?
Retention
– Do they come back?
Referral
– Do they like it enough to tell friends?
Revenue
– Do they Pay?
How to build the next Facebook
21. Aquisition
Channels,
Channels,
Channels
(NewslePers,
Blogs,
Campaigns,
…)
Facebook
now:
mouth-‐to-‐mouth,
brands,
media
Facebook
earlier:
mouth-‐to-‐mouth
(Harvard)
How to build the next Facebook
22. Activation
Provide
great
iniAal
experience/
smooth
onboarding
Make
your
product
aPracAve
/
show
your
value
Values
of
Facebook:
Easily
get
in
touch
with
friends,
classmates,
network
updates
…
How to build the next Facebook
23. Retention
Get
your
customers
back!
Remind
them
why
you
are
valuable
to
them
(Email,
Personal
Updates)
Facebook:
Magic
Number
10
How to build the next Facebook
24. Referral
Will
people
tell
their
friends?
Provide
great
app
experience
Only
happy
customers
will
refer
you
How to build the next Facebook
33. Books
The Lean Startup
Eric Ries
Running Lean (2nd Edition)
Ash Maurya
The Entrepreneur‘s Guide to Customer Development
Brant Cooper & Patrick Vlaskovits
Designed for use
Lukas Mathis
How to build the next Facebook