Blue Leaf Games develops massive multiplayer games. Our first title is called Moonbase. You can find it on MXit under Tradepost > Games > Multiplayer Games or on the web at http://www.playmoonbase.com Follow @blueleafgames on Twitter for updates.

1. MXit as a Gaming Platform
Adrian Frielinghaus (@freever)
CEO: Blue Leaf Games
The MXit API
29 October 2010

2. How does MXit
turn this 
into an
online
gaming
platform?
Agenda
1. Moonbase
2. Acquisition
3. Retention
4. Engagement
5. Monetisation

3. WHAT IS MOONBASE?

5. PC
MXit
Mobile web

6. ACQUISITION
> RETENTION
> ENGAGEMENT
> MONETISATION

7. User acquisition on mobile web
$100
10,000 clicks
50 registrations
20 players
($5 CPA)

8. Friend
54%
Listing
36%
Advert
10%
$0 CPA
Where did you hear about Moonbase?
User acquisition on MXit

9. 0%
10%
20%
30%
40%
50%
60%
% of users who come back after first day
Retention on mobile web
web

10. 0%
10%
20%
30%
40%
50%
60%
% of users who come back after first day
Retention on MXit
MXit
web

11. less than 3 days
3 to 30 days
30 days +
Active daily players by age (in days)
Acquisition + retention cycle

12. Engagement
34.3m
283m 249m
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
All SA web (mobile) All SA web (PC) Moonbase
Total SA page views, Sept 2010 (DMMA)

13. -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
All SA web (mobile) All SA web (PC) Moonbase
Engagement
Total SA page views, Sept 2010 (DMMA, BLG)
34.3m
283m 249m

14. -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
All SA web (mobile) All SA web (PC) Moonbase
Engagement
34.3m
283m 296m
+ October
growth
Total SA page views, Sept 2010 (DMMA, BLG)

15. 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Engagement
% of daily users active every hour

16. Monetisation on mobile web
ZA
US
IN
PH
GB
EG
ID
TR
SD
BD
MX
VE
KR
AL
GH
GR
SG
PK
TN
NP
LK
MY
LY
AU
CR
HR
HK
FR
SE
EC
CA
AE
SN
DE
NG
Geographic distribution of Moonbase web players
50% of players

17. Monetisation on MXit
% of daily users who pay
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%

18. Some things to beware of…
Txt!
Scale
Cash-flow

19. adrian@blueleafgames.com
www.blueleafgames.com