Kingfisher India- Mobile case study

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TELiBrahma Convergent Communications. Pvt. Ltd.

An interactive mobile campaign for Kingfisher, a leading brand in categories like beer, aviation, lifestyle, media etc.. This mobile campaign was carried during the Indian Premier League 2009, to make a brand connect with 5 local teams sponsored by Kingfisher!

Empresariales Tecnología

KINGFISHER GOODTIMES CAMPAIGN Client: UB Group, Kingfisher Campaign Period: 18 th April-24 th May, 2009 Locations: Bangalore, Mumbai, Jaipur, Hyderabad, Delhi

Campaign Objective ,[object Object],[object Object],[object Object]

Campaign execution ,[object Object],Snapshot of Mumbai creative

[object Object],[object Object],[object Object],[object Object]

Challenges ,[object Object],[object Object],[object Object],[object Object]

RESULTS 817 Total number of photo uploads 1036 Total number of responses for the Contest More than TWO LAKH downloads Total downloads of contest forms

Content Breakdown Photo upload – 18 th April to 4 th May KF Contest – 5 th May to 24 th May

[object Object],[object Object],[object Object]

[object Object],User participation Please find the complete upload dump @ http://www.blufimedia.com/photos/

IDEA To make customers relate themselves With Kingfisher Goodtimes CORE OBJECTIVE To communicate the message that Kingfisher is a Goodtimes partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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