You will learn: Definition of social media, Social media landscape, Importance of content, Starter social media list (what to do first), and also how to: Build brand awareness, Connect with customers, Promote events, Build your sales pipeline, Promote thought leadership, and Get consumer feedback

1. SOCIAL MEDIA MADE
EASY
By Alicia Anderson

2. ABOUT
 Alicia Anderson
 @aliciakanderson
 www.blytheco.com/bam

3. WHAT WILL YOU LEARN TODAY
 Definition of social media
 Social media landscape
 Importance of content
 Starter social media list (what to do first)

4. DEFINITION OF SOCIAL MEDIA
 Low cost customer
interaction
 Based on sharing
information
 Create positive
experiences

5. HOW TO USE SOCIAL MEDIA
 Build brand awareness
 Connect with customers
 Promote events
 Build your sales pipeline
 Promote thought leadership
 Get consumer feedback

6. SOCIAL MEDIA LANDSCAPE
 More than just the tools to
promote
 Much more about content
 Make it personal
 Don’t sound like an info-
mercial

7. SOCIAL MEDIA TOOLS
 Facebook
 LinkedIn
 Twitter
 Instagram
 Youtube
 Slideshare
 Google+
 Pinterest

8. FACEBOOK
 Focused on B to C
 Use business pages
 Interaction necessary
 Example
http://www.facebook.com/#!/farmfreshtoyou

9. LINKEDIN
 Focused on B to B
 Individual profiles matter
 Company page
 Groups
 Questions
 Polls

10. TWITTER
 It’s a handshake
 Based on sharing
content
 Use # the hashtag
 Perfect the tweet
 Less than 140
characters
 Link to content
 Use the hashtag

11. INSTAGRAM
 Visual content to share
 Integrates with Twitter and Facebook
 Can also use hashtags

12. YOUTUBE
 Sharing videos
 Demos work best
 Index content in description
 Drive action to more data
 What about viral ads? http://hbr.org/2012/03/the-
new-science-of-viral-ads/ar/1?referral=00060

13. SLIDESHARE
 Great for getting found
 Make sure slides are
complete
 Branded
 Call to action
 Promote speaker

14. GOOGLE +
 Use it to promote pages
on your site
 3.5% more likely to
generate traffic
 Use in conjunction with
content
 Cross-promote content
that is on FB, Twitter and
LinkedIn

15. PINTEREST
 Great for visual content
 Can set-up categories
 Can pin pictures from the web
 Use info graphics
 Focused around B to C
 Great example of B to B
www.pinterest.com/hubspot

16. IMPORTANCE OF CONTENT
 Who is your target
audience?
 What key words are
they looking for?
 What content do
they want?

17. SOCIAL MEDIA STARTER LIST
 Define your target market
 Create content (2 weeks to one month
backlog of blog content)
 Set-up social media sites
 Listen to conversations
 Start to engage in conversations and build
rapport and followers
 Start promotion of content with CTA

18. QUESTIONS?
 aanderson@blytheco.com
 800.425.9843, x 2204
 www.blytheco.com/bam
 @aliciakanderson
 http://www.linkedin.com/in/
aliciakanderson

19. WANT MORE?
 State of Inbound Marketing 2012: The Top Takeaways –June 7, 2pm
ET.
 Going Social to Building Customer Engagement and Loyalty –
Tuesday, June 12, 2pm ET
 Facebook for Business – Tuesday, June 19.
 Twitter for Business – Tuesday, June 26.
 LinkedIn 102 – Tuesday, July 10.
 Pinterest for Business – Tuesday, July 17.
 Finding the ‘Hot Spots’ on your Website with Real-Time Traffic
Monitoring – Tuesday, July 31.
 NEW: If you like it then you shoulda put a click on it: A look at content
creation and the magic of CTAs - Tuesday, August 7.
Sign up at www.blytheco.com/bam