The Creative Development Process: From Idea to Execution

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Peggy Brookhouse, President/Partner at Luquire George Andrews, presents "The Creative Development Process: From Idea to Execution" at the BMA Carolinas Connect2Education B2B Marketing Workship

Empresariales

The Creative Development Process
From idea to execution
and all the irrelevant stuff in-between
20th
NOV.

Set
goals
Discovery
Crea1ve
Brief
Concept
Develop
Final
approval
Produce
Launch
Creative Development Process

Creative Brief
Accomplish what?
Measure how?
Convince whom?
What’s the ONE THING?
Believable because?
Sound and feel how?

Creative Brief
Accomplish what?
Measure how?
Convince whom?
What’s the ONE THING?
Believable because?
Sound and feel how?
Increased visitation
Inquiries, visitation, market share
Upscale women, 35 – 54 in VA, SC, FL,
GA, NY, PA, MD, TN
Deeper connections
Restful relaxation in a setting of genuine
beauty inclusive of places, personalities,
culture, history and activities
Genuine. Smart. Moving.

Know what you’re really selling.
It’s probably not a wheel.

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