The document discusses trends for B2B marketers on LinkedIn, including that viewing connections' profiles is the most common activity on LinkedIn. It highlights that LinkedIn has over 259 million members globally and growing student membership. The document also provides tips for marketers such as optimizing company pages and employee profiles, using engaging content like images and videos, and leveraging both paid and organic content strategies.
3. The LinkedIn Network
Global Footprint
259M+
UK
Registered members as
of October 29,2013
38%
NL
13M+
+
France
6M+
Spain
5M+
Canada
68%
8M+
Europe
57M+
USA
84M+
EMEA
74M+
Of LinkedIn members are
outside of the USA
30M+
Italy
5M+
YOY
Member Growth
4M+ DACH
4M+
Students & Recent College
Graduates on LinkedIn
Brazil
15M+
S. Africa
2M+
APAC
46M+
UAE
1M+
India
21M+
SE Asia
8M+
Singapore
1M+
Australia
5M+
(Fastest growing demographic)
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5. What’s in it for you?
% of social media traffic
to corporate sites
Comparison of social
platforms for lead gen
LinkedIn
Facebook
Twitter
Other
Source: Investis Audience Insight Report, Q3’13
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25. As with other social platforms, incorporate visuals to
drive engagement
98% higher comment rate
YouTube video links drive a 75% higher share rate
Images result in a
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26. Be the world’s most interesting company on LinkedIn
•
•
•
•
Be concise and snappy
Include a clear CTA
Consider thoughtful questions
Develop an ed cal; mix it up
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27. THE IDEAL
TEXT
PULSE (LINKEDIN TODAY)!
GOOGLE ALERTS!
PRODUCT LAUNCHES!
INDUSTRY
PUBLICATIONS!
INDIVIDUAL BLOG!
THOUGHT LEADERS!
PHOTO!
POP CULTURE!
INTERNAL COMMUNICATIONS!
YOUTUBE!
HIRING TEAM!
HUMOR!
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28. We all need a little humor. Even in a professional context.
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29. RESULTS
Sponsor the good/ important stuff
144 clicks ! 5,012 clicks
10x impressions
700 webinar attendees
Strong ROI
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30. now also part of the LinkedIn family
Rich | Viral | SEO
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31. A few “classic” paid solutions I’m not covering today
Premium
Display Ads
Sponsored
InMail
Self-Service
Ads
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What story does your profile tell?It’s time to stop thinking of LinkedIn as your resume. It’s your professional real estate. If you change jobs 7 times in the next 7 years, move to 4 continents, marry and change your name, your URL for your LI profile can remain the same. It’s where you tell your professional story. And all good marketing is rooted in great storytelling. So think about the audiences you interact with and the story you’d like to tell them.
This is a LinkedIn Company page. It is free resource for every company. This is your hub on LinkedIn.May be owned by Marketing or sometimes Talent ~ Sometimes both. Consistent messaging in visual, where your status updates will show up, where a candidate may discover who they know that works at your company.Also one opportunity for members to follow your company.
Each company also has the ability to do Company Status Updates that will show up in your followers news feed. This is your opportunity to share your Talent Brand, give that potential candidate a glimpse into the culture at your organization. These updates and be sent to all your followers or you can Target them to be more relevant (example engineering)Recruiters can get be proactive and reach out to your TA team or Marekting and ask that content is shared during a specific hiring push.. Have to fill 90 Sales reqs in 90 days… Send out a status update to your sales followers.
>2/3 of LinkedIn members say they trust the recommendations they get on our platform; vs. 33% for Twitter and 18% for FB
Looked at 5 cos – on average, 65% of their employee profiles were being accessed in Oct
Intro appPulse appMobile optimized Company Pages, Profiles etc.