This document summarizes strategies for newspapers to adapt to changing media consumption habits. It discusses how newspapers can 1) pursue new distribution methods like digital subscriptions, mobile apps, and on-demand delivery, 2) diversify advertising with new formats and trackable electronic delivery, 3) engage youth through partnerships with schools and introductory subscriptions, 4) embrace technologies like user-generated content and social features, and 5) move away from their traditional paper format towards a focus on "[News] - [Paper]". The document advocates reinventing the user experience and business model to transition from the one-way communication and high costs of print to a more sustainable digital future.

1. SOURCE: TIME Magazine, Feb 09

2. Q: WHO READS THE NEWS?
A: Everyone

3. Q: WHO READS THE NEWSPAPER?
A: ?

4. DAILY NEWSPAPER READERSHIP BY AGE GROUP
Percentage nationally who read any daily newspaper (print edition) yesterday, 1999-2008
SOURCE: Scarborough Research survey data

5. On-demand news culture
Traffic up 27% on top 50 news websites in 2008
NYT mobile page views up to 19 million in mid-2008
“Infotainment” = Colbert/Daily Show
Bite size news
SOURCE: PEJ’s analysis of comScore data

6. Q: HOW DO NEWSPAPERS MAKE MONEY?
A: Newsstand sales
Subscriptions
Advertising

7. 75%
of newspaper costs
have nothing to do
with the creation of
editorial content.
SOURCE: http://seekingalpha.com/article/124057-four-bad-ideas-for-paid-newspaper-content-online

8. FREE
online
content
Technology Education
convergence about
journalism
Q: WHAT’S THE PROBLEM?
Lack of Decreasing
interactivity ad revenue
Competing
news sources

9. DELIVERY METHODS
PRINT PIXEL
$$$
$$$ FREE
Newsstand Home Phone App
eReader Website
TimesReader
e-mail

11. NEWSPAPERS MUST EVOLVE.

12. Q: HOW DO YOU REINVENT
A. Reverse positioning:
Strip away traditional product attributes & add new ones.

13. USER EXPERIENCE
PRINT PIXEL
Tactile
Search Rich media
Portable
One time only
No batteries! User chooses
content
Multiple
Stumble upon points of access

14. OUR METHODS
1. New distribution
2. Diversify advertising opportunities
3. Breed users from youth
4. Embrace evolving technology
5. [News] - [Paper]

15. #1
New distribution

17. WHAT PEOPLE WANT
John Griffin
President of the National Geographic Society's magazine group
online
e-ink
with & without video
assembled & disassembled
on-demand
delivered
economical/sustainable delivery

19. NYT’s KINDLE SUBSCRIPTION = $14.99/month
SONY READER = 400,000 = $6M/MONTH
AMAZON KINDLE = 500,000 = $7.5M/MONTH
SOURCES: The Wall Street Journal/Citigroup

20. DAILY NEWSSTAND = $1.50 DAILY NEWSSTAND = $1.50
HOME DELIVERY = $155.48/year HOME DELIVERY = $616.40/year

21. KINDLE SUBSCRIPTION PRICING
NYT for KINDLE = $167.88/year
WSJ for KINDLE = $119.88/year

22. 15% of those 3
$459M/year =
device owners
subscribed to
daily NYTimes

23. MAKE SURE THE NEWSPAPER
IS PREPARED FOR
EVERY TYPE

24. THE (NEW) NEWSPAPER VENDOR
Vending terminal
Near traditional newsstands & subways
Uses an internet connection
and bluetooth wireless to beam
paper to your handheld device
Use screen to drag & drop content
into your custom paper
Charge per download or enter a special ID
to charge back to your paper’s account

26. Q: WHAT GOES GREAT WITH A NEWSPAPER?

27. COFFEE

28. Q: WHAT ELSE GOES GREAT WITH COFFEE & A NEWSPAPER?

29. CONVERSATION

30. THE NEWS LOUNGE

31. THE NEWS LOUNGE
Located in a newspaper’s local area
Embedded tech devices in the tables displaying newsfeeds
(new) news vendors on premises
Laid back atmosphere
Weekly talks by columnists/editors/citizen journalists
Bond with community in a branded environment

34. #2
Diversify advertising opportunities

35. “An online reader is worth
ten percent of a print reader to advertisers.”
Johann Hari, Columnist, London Independent

36. ADDING DEPTH
New formats = more opportunities for rich media/more inventory
Electronic delivery is trackable delivery

37. #3
Breed users from youth

39. "Were it left to me to decide whether we
should have a government without newspapers or
newspapers without a government,
I should not hesitate to prefer the latter."
Thomas Jefferson, smart red-headed writer

40. On their 18th birthday
every French citizen
will be given a year's free subscription
to a newspaper of their choice.
Thanks Pres. Sarkozy!

44. 76M children in public school (2005)
Text books, summer reading,
work sheets, quizzes, newspapers
Provide access to advanced technology
Awareness/appreciation of journalism
Turn in at end of school
They’ll need one of their own for college...

45. #4
Embrace evolving technology

46. THE PAPER TODAY
Editors Admin
Writers
Op/Ed Investigator Non-professionals Citizen
Reporting
Reviewer

47. SUBMITTING AN ARTICLE TO A NEWS OUTLET
Moderator
Approved by moderator
using Times guidelines
Local Times News
Submits local Content added to
content main content
Writer

48. PAYMENT METHODS FOR CITIZEN JOURNALISM
Free Pay per article via micropayments
Main content
Local content
/ core articles
1/4 $ 1/4 $
1/2 $

49. Local Times News
Writer
Local papers are not surviving
Supplement income Local content
& opportunity for published work
Expand news network
and increase revenues
Moderator
Supplement income Maintain Core Product
Main content
A trusted news source / core articles
for local and non-local content

50. merging media

53. #5
[News] - [Paper]

54. NEWSPAPER CIRCULATION
Daily newspaper (print edition), 2003-2008
SOURCE: Scarborough Research survey data

55. SOURCE: TIME Magazine, Feb 09

56. One-way communication
High cost
Non-sustainable business model

57. [News] - [Paper]

58. OUR METHODS
1. New distribution
2. Diversify advertising opportunities
3. Breed users from youth
4. Embrace evolving technology
5. [News] - [Paper]

60. FILLED
QUESTIONS?