Overview presentation for business innovation advisory firm Campfire Strategies

1. Campfire Strategies Growth. Innovation. Authenticity

2. Where are you going?

3. Do you know? And…can you tell your market, customers and partners… Who you are? What you stand for? What value you offer to the market? And, why anyone should care? How will you tell that story?

4. We Would Like to Help You - Change direction - Innovate - Grow - Tell your story

5. Our Raison d’ Etre Campfire Strategiesis a business innovation advisory firm that assists organizations in identifying undefined and unserved market opportunities, designing business models to exploit those opportunities, developing growth and innovation strategies to capture the market space, and creating marketing programs that articulate the unique value of the enterprise.

6. Let Them Know Why You Are Different Tell Your Story

7. Why We Are Different We believe that the who, what, why, how and when of strategy represent the key elements of the story an organization tells its key constituencies - its customers, partners, investors and employees. And we believe that story must be authentic, ring true, and articulate clearly the distinctive value the organization brings to the market.

8. A Method to Our Madness

9. White Space Exploration | Defining New Markets White space represents the opportunities an enterprise has to combine core competencies in creative new ways to find and exploit new market opportunities that exist between current, traditional market spaces. Thus, the task is not so much to see what no one else has seen, but to think what nobody yet has thought about that which everybody sees. Arthur Schopenhauer

10. Business Model Design | Designing the Organization STRATEGY Business models represent the structure within which organizations create, deliver, and capture value in the market. Every enterprise, profit or non-profit, possesses a unique logic for conducting their business. BUSINESS MODEL ORGANIZATION TECHNOLOGY

12. Innovation is a journey, not a destination.

14. Enumerate issues, challenges and opportunities

15. Analyze existing and emerging competitive landscapes

16. Select most prospective new opportunities

17. Define critical skills and resources for exploitation

18. Develop new business model alternatives

19. Assess opportunities against extended enterprise capabilities

20. Focus resources on new opportunities

21. Adapt current operating model

22. Develop and promote new market narrative

24. Capabilities Strategy Corporate and Business Strategy Business Model Analysis and Design Market Development Strategy New Market Entry Strategy Trend/Driver Analysis and Impact Assessment Business Plan Development

25. Capabilities Innovation "White Space" Exploration Emerging Market Identification Innovation Strategy Ecosystem Design Product/Service Ideation

26. Capabilities Marketing Market Research and Competitive Analysis Digital and Social Media Marketing Integrated Marketing Planning Go-to-Market Strategy Value-Based Marketing Strategic Segmentation

27. Capabilities Speaking Business Model Innovation Strategic Segmentation Authenticity and Storytelling Emerging Trends Overview "White Space" Exploration The New Marketing Model Crowdsourcing and Open Innovation

28. Take A Deeper Dive http://nonlinearthinking.typepad.com/ http://www.campfirestrategies.com/

29. Campfire Strategies We help your reach exceed your grasp.