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分享        41% 的上网时间花在
                                                                       微博和社交网站上


                           每月平均有32个小时的
                           上网时间,超过包括电        讨论                               社交
                           视在内的其它任何媒体

                                                              微博      社交网
D/BM l 博雅公关中国整合数字与社交媒体部门




                                   游戏                  论坛              站
                                                                                              娱乐
                                                                                        23% 的上网时间用来
                                                  游戏                        视频          看在线视频




                                                             中国
                                                                                           买卖
                              签到                                            网上购
                                                            数字媒体
                                              手机
                                              D/BM
                           游戏、收发邮件和观看视频是
                           用户使用手机互联网的首要方                                         物       10% 的上网时间用来网络购物,
                           式,9.1亿手机用户,2亿智能                                               淘宝占据着88% C2C 和48%
                           手机用户,8千万3G用户,预                   用户数量:5亿                      B2C 的市场份额
                           期还会有更大的增长

                                                                            约会
                                    新闻            新闻                                     互动
                                                                      即时通            3.85亿中国网民使用即时通讯,它是仅

                                                       百科
                                                                                     次于搜索引擎的第二大应用
                                                                       讯
                                                              搜索
                                             百科                                      聊天
                                                                       搜索是人们寻找有关其他人、品牌和
                                                                       产品信息的主要方式
                                                             定位
                                                                                      数据来源:GroupM 数字媒体报告,2011 年9月;
                                                       D/BM l 倾听 辨别 行动                中国互联网络信息中心 CNNIC 报告,2011年7月

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China Digital Map INFOGRAPHIC 2011 (CN) - Zaheer Nooruddin D/BM

  • 1. 分享 41% 的上网时间花在 微博和社交网站上 每月平均有32个小时的 上网时间,超过包括电 讨论 社交 视在内的其它任何媒体 微博 社交网 D/BM l 博雅公关中国整合数字与社交媒体部门 游戏 论坛 站 娱乐 23% 的上网时间用来 游戏 视频 看在线视频 中国 买卖 签到 网上购 数字媒体 手机 D/BM 游戏、收发邮件和观看视频是 用户使用手机互联网的首要方 物 10% 的上网时间用来网络购物, 式,9.1亿手机用户,2亿智能 淘宝占据着88% C2C 和48% 手机用户,8千万3G用户,预 用户数量:5亿 B2C 的市场份额 期还会有更大的增长 约会 新闻 新闻 互动 即时通 3.85亿中国网民使用即时通讯,它是仅 百科 次于搜索引擎的第二大应用 讯 搜索 百科 聊天 搜索是人们寻找有关其他人、品牌和 产品信息的主要方式 定位 数据来源:GroupM 数字媒体报告,2011 年9月; D/BM l 倾听 辨别 行动 中国互联网络信息中心 CNNIC 报告,2011年7月