Enviar búsqueda
Cargar
social business from the inside-out
•
6 recomendaciones
•
889 vistas
Burson-Marsteller Asia-Pacific
Seguir
How businesses can 'socialize' from the inside out.
Leer menos
Leer más
Empresariales
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 30
Descargar ahora
Descargar para leer sin conexión
Recomendados
Obvious Collaboration - DBS, 12/9/14
Obvious Collaboration - DBS, 12/9/14
Digiday
Developing and Implementing a Balanced Scorecard
Developing and Implementing a Balanced Scorecard
Murray Wu
Kango gift bringing_hr_into_ibm_connections
Kango gift bringing_hr_into_ibm_connections
KangoGift
GenYSocial - [ACE2014] how to build and manage your online presence
GenYSocial - [ACE2014] how to build and manage your online presence
James T Fletcher
Alianza Mateo XXI
Alianza Mateo XXI
José Luis Jarpa
B-M Australia digital landscape INFOGRAPHIC H1 2011
B-M Australia digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
Asia-Pacific Social Media Influence - Zaheer Nooruddin
Asia-Pacific Social Media Influence - Zaheer Nooruddin
Burson-Marsteller Asia-Pacific
SMB Superheroes: Winning in 2010
SMB Superheroes: Winning in 2010
Leigh Durst
Recomendados
Obvious Collaboration - DBS, 12/9/14
Obvious Collaboration - DBS, 12/9/14
Digiday
Developing and Implementing a Balanced Scorecard
Developing and Implementing a Balanced Scorecard
Murray Wu
Kango gift bringing_hr_into_ibm_connections
Kango gift bringing_hr_into_ibm_connections
KangoGift
GenYSocial - [ACE2014] how to build and manage your online presence
GenYSocial - [ACE2014] how to build and manage your online presence
James T Fletcher
Alianza Mateo XXI
Alianza Mateo XXI
José Luis Jarpa
B-M Australia digital landscape INFOGRAPHIC H1 2011
B-M Australia digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
Asia-Pacific Social Media Influence - Zaheer Nooruddin
Asia-Pacific Social Media Influence - Zaheer Nooruddin
Burson-Marsteller Asia-Pacific
SMB Superheroes: Winning in 2010
SMB Superheroes: Winning in 2010
Leigh Durst
Getting your shift together making sense of organizational culture and change
Getting your shift together making sense of organizational culture and change
Dani
Building-Process-of-Strong-Corporate-Culture
Building-Process-of-Strong-Corporate-Culture
Suleman Asif
Building Innovation & Competitiveness in a Complex Environment
Building Innovation & Competitiveness in a Complex Environment
Chris Fletcher
People Risks, Compliance Motivation and Culture Part 2 Ve 20090818
People Risks, Compliance Motivation and Culture Part 2 Ve 20090818
Keryl Egan
Stop the brain drain
Stop the brain drain
HeatherJHughes
Distanced yet connected: talk for Wiad Pittsburgh 2022
Distanced yet connected: talk for Wiad Pittsburgh 2022
Silvia Podestà
8-Point Plan for the CEO's First 100 Days
8-Point Plan for the CEO's First 100 Days
Spencer Stuart
3 employee engagement 2011
3 employee engagement 2011
Susan McPherson
Social enterprise par
Social enterprise par
Patrick Rooney
Janelle yates
Janelle yates
Ark Group Australia Pty Ltd
Social Media Starter Kit
Social Media Starter Kit
Janine Wegner
Coaching Next Gen
Coaching Next Gen
msean212
High Impact Executive Development - Rick Helliwell
High Impact Executive Development - Rick Helliwell
Rick Helliwell
Hub professional network development
Hub professional network development
Ammar
The Power of HR & Automation: How to Keep the “Human” in Human Resource Manag...
The Power of HR & Automation: How to Keep the “Human” in Human Resource Manag...
Aggregage
Sjsu personal influence
Sjsu personal influence
Stephen Abram
2015-01-14 - WP - Salary Guide
2015-01-14 - WP - Salary Guide
Robin Ritrovato
Trust: How to Get It, Keep It, Measure It and Regain It
Trust: How to Get It, Keep It, Measure It and Regain It
Paine Publishing
Journey to an engaged enterprise with Speakers Notes
Journey to an engaged enterprise with Speakers Notes
Rod Brooks
PD Presentation - Group 9.pptx
PD Presentation - Group 9.pptx
Omkararote2
Asia-Pacific China Social Media Strategy WEIBO Zaheer Nooruddin
Asia-Pacific China Social Media Strategy WEIBO Zaheer Nooruddin
Burson-Marsteller Asia-Pacific
Digital Reporting_Please Like Me_Zaheer Nooruddin _2011
Digital Reporting_Please Like Me_Zaheer Nooruddin _2011
Burson-Marsteller Asia-Pacific
Más contenido relacionado
Similar a social business from the inside-out
Getting your shift together making sense of organizational culture and change
Getting your shift together making sense of organizational culture and change
Dani
Building-Process-of-Strong-Corporate-Culture
Building-Process-of-Strong-Corporate-Culture
Suleman Asif
Building Innovation & Competitiveness in a Complex Environment
Building Innovation & Competitiveness in a Complex Environment
Chris Fletcher
People Risks, Compliance Motivation and Culture Part 2 Ve 20090818
People Risks, Compliance Motivation and Culture Part 2 Ve 20090818
Keryl Egan
Stop the brain drain
Stop the brain drain
HeatherJHughes
Distanced yet connected: talk for Wiad Pittsburgh 2022
Distanced yet connected: talk for Wiad Pittsburgh 2022
Silvia Podestà
8-Point Plan for the CEO's First 100 Days
8-Point Plan for the CEO's First 100 Days
Spencer Stuart
3 employee engagement 2011
3 employee engagement 2011
Susan McPherson
Social enterprise par
Social enterprise par
Patrick Rooney
Janelle yates
Janelle yates
Ark Group Australia Pty Ltd
Social Media Starter Kit
Social Media Starter Kit
Janine Wegner
Coaching Next Gen
Coaching Next Gen
msean212
High Impact Executive Development - Rick Helliwell
High Impact Executive Development - Rick Helliwell
Rick Helliwell
Hub professional network development
Hub professional network development
Ammar
The Power of HR & Automation: How to Keep the “Human” in Human Resource Manag...
The Power of HR & Automation: How to Keep the “Human” in Human Resource Manag...
Aggregage
Sjsu personal influence
Sjsu personal influence
Stephen Abram
2015-01-14 - WP - Salary Guide
2015-01-14 - WP - Salary Guide
Robin Ritrovato
Trust: How to Get It, Keep It, Measure It and Regain It
Trust: How to Get It, Keep It, Measure It and Regain It
Paine Publishing
Journey to an engaged enterprise with Speakers Notes
Journey to an engaged enterprise with Speakers Notes
Rod Brooks
PD Presentation - Group 9.pptx
PD Presentation - Group 9.pptx
Omkararote2
Similar a social business from the inside-out
(20)
Getting your shift together making sense of organizational culture and change
Getting your shift together making sense of organizational culture and change
Building-Process-of-Strong-Corporate-Culture
Building-Process-of-Strong-Corporate-Culture
Building Innovation & Competitiveness in a Complex Environment
Building Innovation & Competitiveness in a Complex Environment
People Risks, Compliance Motivation and Culture Part 2 Ve 20090818
People Risks, Compliance Motivation and Culture Part 2 Ve 20090818
Stop the brain drain
Stop the brain drain
Distanced yet connected: talk for Wiad Pittsburgh 2022
Distanced yet connected: talk for Wiad Pittsburgh 2022
8-Point Plan for the CEO's First 100 Days
8-Point Plan for the CEO's First 100 Days
3 employee engagement 2011
3 employee engagement 2011
Social enterprise par
Social enterprise par
Janelle yates
Janelle yates
Social Media Starter Kit
Social Media Starter Kit
Coaching Next Gen
Coaching Next Gen
High Impact Executive Development - Rick Helliwell
High Impact Executive Development - Rick Helliwell
Hub professional network development
Hub professional network development
The Power of HR & Automation: How to Keep the “Human” in Human Resource Manag...
The Power of HR & Automation: How to Keep the “Human” in Human Resource Manag...
Sjsu personal influence
Sjsu personal influence
2015-01-14 - WP - Salary Guide
2015-01-14 - WP - Salary Guide
Trust: How to Get It, Keep It, Measure It and Regain It
Trust: How to Get It, Keep It, Measure It and Regain It
Journey to an engaged enterprise with Speakers Notes
Journey to an engaged enterprise with Speakers Notes
PD Presentation - Group 9.pptx
PD Presentation - Group 9.pptx
Más de Burson-Marsteller Asia-Pacific
Asia-Pacific China Social Media Strategy WEIBO Zaheer Nooruddin
Asia-Pacific China Social Media Strategy WEIBO Zaheer Nooruddin
Burson-Marsteller Asia-Pacific
Digital Reporting_Please Like Me_Zaheer Nooruddin _2011
Digital Reporting_Please Like Me_Zaheer Nooruddin _2011
Burson-Marsteller Asia-Pacific
Social Responsibility > Social Marketing > Social Media
Social Responsibility > Social Marketing > Social Media
Burson-Marsteller Asia-Pacific
Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
Burson-Marsteller Asia-Pacific
Corporate Communications in the Age of Social Technology
Corporate Communications in the Age of Social Technology
Burson-Marsteller Asia-Pacific
Modern corporate communications
Modern corporate communications
Burson-Marsteller Asia-Pacific
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
Burson-Marsteller Asia-Pacific
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
Burson-Marsteller Asia-Pacific
B-M South Korea digital landscape INFOGRAPHIC H1 2011
B-M South Korea digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
B-M Taiwan digital landscape INFOGRAPHIC H1 2011
B-M Taiwan digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
B-M Singapore digital landscape INFOGRAPHIC H1 2011
B-M Singapore digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
Burson-Marsteller Digital Crisis Communications Study
Burson-Marsteller Digital Crisis Communications Study
Burson-Marsteller Asia-Pacific
B-M Japan digital landscape INFOGRAPHIC H1 2011
B-M Japan digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
B-M Malaysia digital landscape INFOGRAPHIC H1 2011
B-M Malaysia digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
B-M Indonesia digital landscape INFOGRAPHIC H1 2011
B-M Indonesia digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
B-M Thailand digital landscape INFOGRAPHIC H1 2011
B-M Thailand digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
B-M India digital landscape INFOGRAPHIC H1 2011
B-M India digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
D/BM China digital landscape INFOGRAPHIC H1 2011
D/BM China digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Asia-Pacific
China Healthcare & Wellness Consumer Survey
China Healthcare & Wellness Consumer Survey
Burson-Marsteller Asia-Pacific
Integrating Social Media into Reputation Management
Integrating Social Media into Reputation Management
Burson-Marsteller Asia-Pacific
Más de Burson-Marsteller Asia-Pacific
(20)
Asia-Pacific China Social Media Strategy WEIBO Zaheer Nooruddin
Asia-Pacific China Social Media Strategy WEIBO Zaheer Nooruddin
Digital Reporting_Please Like Me_Zaheer Nooruddin _2011
Digital Reporting_Please Like Me_Zaheer Nooruddin _2011
Social Responsibility > Social Marketing > Social Media
Social Responsibility > Social Marketing > Social Media
Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
Corporate Communications in the Age of Social Technology
Corporate Communications in the Age of Social Technology
Modern corporate communications
Modern corporate communications
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
B-M South Korea digital landscape INFOGRAPHIC H1 2011
B-M South Korea digital landscape INFOGRAPHIC H1 2011
B-M Taiwan digital landscape INFOGRAPHIC H1 2011
B-M Taiwan digital landscape INFOGRAPHIC H1 2011
B-M Singapore digital landscape INFOGRAPHIC H1 2011
B-M Singapore digital landscape INFOGRAPHIC H1 2011
Burson-Marsteller Digital Crisis Communications Study
Burson-Marsteller Digital Crisis Communications Study
B-M Japan digital landscape INFOGRAPHIC H1 2011
B-M Japan digital landscape INFOGRAPHIC H1 2011
B-M Malaysia digital landscape INFOGRAPHIC H1 2011
B-M Malaysia digital landscape INFOGRAPHIC H1 2011
B-M Indonesia digital landscape INFOGRAPHIC H1 2011
B-M Indonesia digital landscape INFOGRAPHIC H1 2011
B-M Thailand digital landscape INFOGRAPHIC H1 2011
B-M Thailand digital landscape INFOGRAPHIC H1 2011
B-M India digital landscape INFOGRAPHIC H1 2011
B-M India digital landscape INFOGRAPHIC H1 2011
D/BM China digital landscape INFOGRAPHIC H1 2011
D/BM China digital landscape INFOGRAPHIC H1 2011
China Healthcare & Wellness Consumer Survey
China Healthcare & Wellness Consumer Survey
Integrating Social Media into Reputation Management
Integrating Social Media into Reputation Management
Último
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
divyansh0kumar0
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
seribangash
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
Shree Krishna Exports
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
Ravindra Nath Shukla
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Paul Menig
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Delhi Call girls
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Roland Driesen
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
Ravindra Nath Shukla
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
Suhani Kapoor
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
Aggregage
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
discovermytutordmt
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
KeppelCorporation
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Aaiza Hassan
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
anilsa9823
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Neil Kimberley
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Lviv Startup Club
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
Call Girls in Delhi
Último
(20)
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
social business from the inside-out
1.
Social Media Business From
the Inside-Out. Charlie Pownall Burson-Marsteller September 6, 2011 Kota Kinabalu
2.
Some social media
successes…
3.
But many organisations
are struggling
4.
Consumers don’t like
being preached at Requires a sustained approach
5.
Unclear how to
measure value Don’t have the resources or skills
6.
Anxious about losing
‘control’
7.
Yet, 73% of
company executives reckon social will fundamentally change how business gets done
8.
Being social demands
a different mindset It’s about being truly customer-centric
9.
Multiplicity of touchpoints
10.
And voices
11.
Impact the whole organisation
12.
Few firms are
set up for this
13.
It’s about the
product
14.
Understanding the customer
15.
Internal co-ordination & co-operation
16.
How fit are
you?
17.
Leadership
18.
Culture & values
Valuing & recognising innovation Collaboration across units & locations Hierarchical
19.
Managing risk
Reputational Operational Financial
20.
Governance A
thick manual, or “Be yourself and don’t be stupid”
21.
Ownership
22.
Organisational model Centralised
23.
Decentralised
24.
Hub & spoke
25.
Honeycomb
26.
Approach to transparency
Data IP Communications
27.
How well connected
are your people?
28.
What/who influences them?
29.
Tools, technologies &
skills For listening For engaging and responding For managing relationships For managing channels For facilitating sales For tracking performance
30.
Thank you. Charlie Pownall Burson-Marsteller @cpownall
Descargar ahora