2. WHO ARE BMB neon?
BMB neon are brand activation specialists,
and are part of Beattie McGuinness Bungay.

3. WHY ARE WE HERE?
To solve business problems through creativity,
using any communication means necessary.

4. OUR AMBITION
To reinvent mass marketing.

5. OUR COMPETITIVE ADVANTAGE
BMB attracts some of the best creative and planning talent in London. They
devise meaningful, enduring creative platforms for major brands
(McCain - Itʼs All Good, ING Direct ʻA decent way to do bankingʼ).
The same people solve business challenges for BMB neon clients.
The mix of knowledge & discipline means we¹re always pushing our work to
new places to give you hybrid thinking.

6. TextText

8. Create 2 annual brand conferences for 50% of the previous budgets without
disappointing 2,000 Arcadia staff.
BUSINESS CHALLENGE

9. Refocused the event to the things that really matter to the attendees. Great
music and hospitality came first with theming secondary. Installation replaced
a fashion show, bespoke projection and lighting created impactful dressing
and DJs replaced live bands.
BMB Neon delivered all elements from creative identity, styling, venue
sourcing, production, artist booking and guest travel.
THE SOLUTION

13. Staff fedback that they finally have a format
they enjoy and allows a great night out that
felt like it had been shaped for them.
THE RESULTS

14. Plan our next Topshop & Topman Brand Conference, this time with a fashion
show, awards and party for 1,500 (seated and then standing) under one roof
in Central London on a lean budget.
BUSINESS CHALLENGE

15. We took the party to the iconic Roundhouse, where we created a phased event which
allowed us to use the flow of the building and carefully planned rig to create a seated,
then standing environment.
Entertainment came from George Lamb and Zane Lowe with guest appearances
from Olympic Gold Medallists Jade Jones and Nicola Adams.
Food displays and quick queue bars created exciting theatre and enabled fast service.
BMB Neon delivered all elements from venue sourcing, content and keynote creation,
production, catering and artist booking.
THE SOLUTION

19. “A HUGE thank you for yesterday. We've had
fantastic feedback today, great comments
on the venue, food, DJs and George!
Thanks again to the team.” - Tania Adams, Topman
“A huge thanks from the Topshop crew, so lovely to
hear the great feedback and thank you all for your
hard work.ʼ - Lara Einzig, Topshop
THE RESULTS

20. Create a summer party to remember for 1,000 Microsoft staff, all with differing
tastes, within the confines of their Reading Head Office campus.
BUSINESS CHALLENGE

21. Microfest - a mini-festival with eclectic entertainment including Bjorn Again,
comedian Greg Davis (Inbetweeners) and The Cuban Brothers. World Food
served Borough market style, with fairground rides and themed bars
and lounges to relax in and enjoy.
BMB Neon delivered all elements from creative identity, styling, venue
sourcing, production, catering, artist booking and guest travel.
THE SOLUTION

24. Duncan Garside – Microsoft Internal
Events “The best summer party Microsoft
has ever run.”
THE RESULTS

25. How could BMB neon make the second Microfest - a 2500 person summer
party for Microsoft - even better to celebrate Microsoftʼs 30th Birthday with all
of their UK staff?
BUSINESS CHALLENGE

26. Focus on attendee insight from the hugely successful 2011 event to ensure
the perfect experience at the 2nd Reading based festival. The event flourished
with a British Tea Party theme to fit with the birthday, Jubilee and Olympics
influence for the year.
BMB Neon delivered all elements from creative identity, styling, venue
sourcing, production, catering, artist booking and guest travel.
THE SOLUTION

31. Staff Tweets helped us assess the success….
ʻMicrofest!!!....just one of the reasons why we were
voted greatest place to work…ʼ
ʻMy company is pretty coolʼ
ʻMicrofest is amazingʼ
ʻComing home from the most lavish work do ever…..ʼ
THE RESULTS

32. How could BMB neon celebrate the Lidl Lympics internal sports tournament in
real style and generate a legacy for years to come.
BUSINESS CHALLENGE

33. A gala dinner at the iconic Grovesnor House Hotel on Park Lane, London was
the setting for Lidlʼs first black tie event for members of staff from across the
UK. David Walliams was the host handing out the trophies. After dinner
followed a night of well deserved partying.
BMB Neon delivered all elements from styling, venue sourcing, production,
catering and content production.
THE SOLUTION

37. THE RESULTS
“Thank you for everything, the
evening was a huge success and
incredibly well received by all so
thanks again to you and all your
staff!”
Richard Taylor (Lidl UK)

38. Deliver a management conference in a truly different way. Use a creative,
fresh and technology driven approach to launch a new way of working
throughout the business.
BUSINESS CHALLENGE

39. A 1 day conference that kept delegates engaged, excited and surprised. It
started at The Imax which included a commissioned 3D motivational film and
interactive welcome installation. The conference then moved onto a 5 star
dinner hosted on The Thames and was rounded off by a custom projection
onto Battersea Power Station.
BMB Neon delivered all elements from creative identity, content and keynote
creation, styling, venue sourcing, production, catering, artist booking and
guest travel.
THE SOLUTION

43. THE RESULTS
“Yesterday couldnʼt have turned
out better for us. Thank you Neon
for your patience and event
knowledge”
Luke Hurdiss (Lidl UK)

44. Throw a good old fashioned Christmas Party...... with a few twists and on a
challenging budget.
BUSINESS CHALLENGE

45. Take over a disused cinema space (just before they knock it down). Use
lighting and magic dust to create a Winterwonderland in an 8 hour period.
BMB Neon delivered all elements from creative identity, styling, venue
sourcing, production, catering, artist booking and guest travel.
THE SOLUTION

49. THE RESULTS
“The Christmas Cabaret was
delivered with real style and a
great sense of humour, thanks so
much”