Landing pages are critical to any good inbound marketing effort. Here are eight tips you can use to create landing pages:

1. 8
Landing
Page
Tips
for
Non-­‐Pro3its
and
Small
Businesses
Landing
pages
are
cri-cal
to
any
good
inbound
marke-ng
effort.
Here
are
eight
-ps
you
can
use
to
create
landing
pages.
Becky
Livingston
President
&
CEO
Penheel
Marke:ng
September
2014

2. 1.
Headline

3. 2.
The
Offer/Value

4. 3.
Bulleted
Bene3its

5. 4.
The
Form

6. 5.
Call
to
Action

7. 6.
Images

8. 7.
Social
Sharing

9. 8.
Thank
You

10. Parting
Words
There
are
many
elements
to
a
good
landing
page,
but
to
make
them
great
and
to
increase
conversions
takes
more
than
just
great
layout.

11. Who
is
Penheel
Marketing?
Social
media
and
digital
marke:ng
consul:ng
firm
for
CPA
firms,
small
businesses,
and
non-­‐profits.
hLp://Penheel.com
Marke&ng
Analy&cs
Website
analy:cs,
online
adver:sing
analy:cs.
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Publish
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