1. How The Steve Jobs Way Can Inspire Anyone To Think
Differently And Win
by Peter Sander

2. RESPECT THROUGH VISION
RESPECT THROUGH DETAIL
RESPECT THROUGH ACCOMPLISHMENTS
RESPECT THROUGH BEING THE FACE OF
THE PRODUCT

3. 1. Customer 2. Vision 3. Culture 4. Product 5. Message 6. Brand

4. See the See the Be the
customer experience customer

5. Selecting the team
Organizing the team
Sharing the passion
Keeping the Focus

6. Create an exciting vision.
Find pirates.
Seek diversity of experience.
Look at the résumé; then look beyond the résumé.
Keep the organization simple.
Let people take intelligent risks.
Avoid siloed organizations and avoid siloed thinking.
Be the vision and be the product.
Don’t be afraid to expect too much.
Stay close to your team.
Always set an excellent example.

7. STEVE’S PRESENTATION DELIVERY METHODS
 Set the theme, told you what problems were being
solved, set a road map for the solution, created
memorable moments, and left the audience
wanting more.
 Although carefully rehearsed—his
presentations were casual in nature.
 The presentations were choreographed and
rehearsed down to the finest details.
 Images were few, but they were shown in
full-room size
 Clean, concise, and colorful. NO
ALWAYS THE … BUT
 Calm and confident. CORPORATE
SHOWMAN
NOT FOR LAUGHS
SPEAK UNPRETENTIOUS
 Clear and articulate, using short sentences
and simple words, very seldom “techie.”
 Cadence and flow were almost ideal, with
pauses and silence in the right places
to allow the audience to digest his message
or to build excitement.
 Genuine and credible; it was pretty clear that  a few other notable trademarks of Job’s
he was saying what he thought, not what the presentations.
audience wanted to hear.
 The presentation, the accompanying visuals,
and the message were crisp, visually simple,
and easy to grasp.