Anderson Area Chamber New Media Workshop Presentation #2

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Bobby Rettew

Educación

Telling your story? Anderson Area Chamber of CommerceNew Media Workshop| August 25, 2010

What is a movement? “A movement is thrilling. It's the work of many people, all connected, all seeking something better. The newly leveraged tools of the net make it easier than ever to create a movement, to make things happen, to get things done. All that's missing is leadership.” Seth Godin

The Rhetorical Triangle? Ethos? Pathos? Logos?

What is the purpose behind telling the message?

Deliver the message over time! Tease them Intrigue them Excite them Make them come back for more

What are we using to tell stories? Blogs Websites Video Newsletters

What are we using to distribute stories? Facebook Twitter YouTube FriendFeed Email

What are we using to build communities? Flickr Twitterface/Intefy Hashtags Facebook

Location Based Social Media Foursquare & Gowalla

Innovative Messagingleads toEmpowered Movments

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Anderson Area Chamber New Media Workshop Presentation #2

1. Telling your story? Anderson Area Chamber of CommerceNew Media Workshop| August 25, 2010

2. What is a movement? “A movement is thrilling. It's the work of many people, all connected, all seeking something better. The newly leveraged tools of the net make it easier than ever to create a movement, to make things happen, to get things done. All that's missing is leadership.” Seth Godin

3. What is your message?

4. The Rhetorical Triangle? Ethos? Pathos? Logos?

5. The Rhetorical Triangle?

6. What is the purpose behind telling the message?

7. Who is listening to the message?

8. Why are they listening?

9. Deliver the message over time! Tease them Intrigue them Excite them Make them come back for more

10. Deliver the message over time!

11. What is your red-string?

12. What are we using to tell stories? Blogs Websites Video Newsletters

13. What are we using to distribute stories? Facebook Twitter YouTube FriendFeed Email

14. What are we using to build communities? Flickr Twitterface/Intefy Hashtags Facebook