This presentation was the primer to generate conversation with the group. It is a quick Marketing 101 tutorial that provides context for implementing new media and social media strategies.

1. What is your story? Anderson Area Chamber of CommerceNew Media Workshop| August 25, 2010

2. What is a Tribe? “Tribe is a group of people connected to one another, connected to a leader, connected to an idea. For millions of years, human beings have been part of a tribe. A group needs two things to be a tribe: a shared interest and a way to communicate.” Seth Godin

3. What is your message?

4. Who is your community?

5. What is your story?

6. Who is the Mothership? The Brand? The message? Which marketing platform?

7. Establish the Mothership? Where is the funnel of information? What is the ultimate connection point? Do you have a mothership?

8. Who is your tribe?

9. How are you connected to your tribe?

10. How is your tribe connected to one another?

11. Is your organization ready for the Digital Media?

12. Where are the strengths in your staff?

13. The Digital Transition isHuman Capital?

14. What is Social Media?

15. What are the Social Media Tools?

16. Time to make it social?

17. Web used to be one-dimensional.

18. Social Media = Bi-Directional Communication

19. Conversations are frequent

20. Put a face to Social Media. People connect with faces!

21. Build the community & engage the Mothership!

22. Purpose of Social Media? Increase digital connectivity Provide a platform for conversation Increase SEO Direct people back to the Mothership!

23. Use Social Media to listen and learn! Engage with audiences Upload content Make mistakes Be authentic! Post pictures & video Drive constituents back to Mothership!

24. Build a leadership team for best practices.

25. Empower your tribe to empower others!