Sustainable design beyond the environmental dimension. With case studies of projects done at the Web Foundation

1. MEX11 Pathway #7 4th of May
Finding new materials for
sustainable design
Going beyond the environmental dimension

2. Franco Papeschi @bobbywatson
Service Design Expert
Concept Design Manager
User Experience Designer
Human Factors Specialist
Management Consultant
Cognitive Ergonomist

3. So, materials…
modernity
superheroes
Photo by by James Good on Flickr| Attribution-NonCommercial-NoDerivs 2.0 Generic
http://www.flickr.com/photos/jamesgood/363013819

4. … to the garbage patch!

5. Solution is nigh, isn’t it?

6. Photo by by GmanViz on Flickr| Attribution-NonCommercial-NoDerivs 2.0 Generic
http://www.flickr.com/photos/gmanviz/2975703745
Patina?

7. Patina?

8. An example, on top of my mind
Seed husks and
mushroom roots
performs similarly to
synthetic foams,
but it takes far less energy
http://www.ecovativedesign.com/
to produce

9. It’s a matter
of time…
Photo by by Robbert van der Steeg on Flickr | Attribution-ShareAlike 2.0 Generic
http://www.flickr.com/photos/robbie73/3387189144

10. …it’s a matter
of space…
Photo by Digon3 on Flickr | Attribution 2.0 Share-alike Generic
http://www.flickr.com/photos/47705377@N00/505196721

11. …and it’s a
matter
of rucksacks
& baggages…
Photo by Kaptain Kobold on Flickr | Attribution-NonCommercial-ShareAlike 2.0 Generic
http://www.flickr.com/photos/kaptainkobold/2587150891

12. …and
lifecycle
assesments

13. Most individuals cannot
visualise their impact
in a wider context
13 Vodafone User Experience | 8 May 2011
Sustainability Original Image by Lee Nachtigal on Flickr | Attribution 2.0 Generic
http://www.flickr.com/photos/lxn271/153835672/

14. What if we could have a
complete information of
the impact on the
environment of our
choices?

15. Data as material

16. Making the data meaningful
Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)

17. …a world of data

18. Unfortunately,
we are not rational
Photo by Marvin (PA) on Flickr | Attribution-NonCommercial 2.0 Generic
http://www.flickr.com/photos/mscolly/145052885/

19. Photo by Marc Wathieu on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic
http://www.flickr.com/photos/mscolly/145052885/
Behaviour as
material

20. “gamification is the
high fructose corn
syrup of engagement
”
Kathy Sierra
Photo by hanekomu on Flickr | Attribution-NonCommercial 2.0 Generic
Attribution-NonCommercial-ShareAlike 2.0 Generic

21. Reduce,
Reuse,
Recycle
+Rethink

22. The real problem?
Economic
growth vs Environment

23. Economic Environmental

24. Canvas
Photo by daphnebamburg on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic
http://www.flickr.com/photos/drbamburg/4925334098

25. Business Model Canvas

26. Mobile Innovation Labs
Facilitating the development of small
businesses based on the creation of
services accessible using mobile devices
& web technology
Sustainable?
Local services to empower communities
Africa, Asia, Latin America Mobile Training Lab
Exploring sustainable business models
Technology provides access to Web in
ways suitable to users (e.g. voice)

27. Why?
Mobile as main device to access content
SMS are not enough
(not used in rural areas; typing; language)
Untapped potential of mobile as a vehicle for web content
Local content, produced by small players, closer to needs
448.1 million mobile phone From June 2009 to June In the Gambia, 69% of
subscribers in Africa by the 2010, unique users urban people use SMS,
end of 2009 increased by 124%, and 4% in rural areas
Ovum research the amount of data R. Heeks
transferred increased by
160%
Opera mini stats

29. Thias iniable
sust s Socio-cultural
Economic Environmental

30. Social behaviour
as material
Photo by Jonathan_W on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic
http://www.flickr.com/photos/s3a/1460563846

31. http://vimeo.com/21407925

32. Web Alliance 4 Regreening Africa

33. In conclusion

34. Sustainability !=
environment
Not only
Socio-cultural
Economic Environmental

35. Grey matter and Wires, plastics
Canvas Social glue behaviours Data and bio

36. From designers
to facilitators
Elicit services that have
local relevance
Make people design their services

37. Mobile != apps
Languages, literacy, practices,
form factors, device features

38. Web!= browser
Voice, SMS, radio, …

39. Beyond the buttons
Products become services
Ownership become a burden?

40. “the starry skies above me
and the moral law inside me
”

41. Thank you!
Franco Papeschi
@bobbywatson
www.webfoundation.org
41