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Assignment 2: Global Marketing
Despite the challenges of going global, many companies are
still exploring foreign markets for production and as a potential
market for products.
What are the challenges these companies face, and why has
globalization become so important to many companies?
Be sure to cite examples and be detailed in your explanations.
By
Sunday, May 26, 2013
submit your response to the appropriate
Discussion Area
. Use the same
Discussion Area
to continue the discussion until
Wednesday, May 29, 2013
.
Comment on how your classmates would address differing
views.

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