Create Your Content Marketing Team
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This document outlines the roles needed for an effective content marketing team. It discusses that a content marketing team requires sources to provide input, creators to develop the content, sharers to distribute the content across channels, monitors to track engagement and feedback, and a strategist to oversee the process and ensure the content aligns with business goals. Having the right team in place that covers these key roles is necessary to successfully implement a content marketing strategy.
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Create Your Content Marketing Team
- 1. create a team beyond average
- 2. content marketing is like painting a canvas every stroke moves you closer to your audience
- 3. this is # 2 of a 5 part series … • #1 unwrapping content marketing • #2 content marketing team • #3 case studies and stories • #4 images and content marketing • #5 content marketing tools
- 5. definition… content is information communities value because it makes them smarter, more productive, successful, knowledgeable or hits an emotional sweetspot
- 6. content marketing strategy … is the machinery behind preparing and sharing content and consistently involving ourselves with communities of interest
- 7. a team creates… product knowledge thought leadership case studies & stories encourages user generated content curated content
- 8. and uses tools like … mobile platforms monitoring and tracking newsletters online discussions public speaking site visits & demonstrations social media videos & images website webinairs white papers apps blogs, pods & videocasts competitions curation e-books events games infographics influencers media
- 9. team roles are …. sources creators sharers monitors strategist
- 10. content sources… frontline staff first line managers policy makers technicians & in-house experts senior executives & board
- 11. other content sources … third parties we sponsor or support people in our supply chain contractors and consultants similar organisations partner groups
- 12. their 1st reaction might be…. not my job I’m too busy I’m not a writer why? I already do things for the newsletter
- 13. give people a reason to join get & keep managers on-side share your successes freely provide training offer incentives always, always feedback & say thanks earning support …
- 14. tips for enlisting support allow time to meet deadlines offer templates and tools brainstorm ideas interview staff promote your editorial calendar
- 15. content creators … copy writers curators video and audio makers web team graphic designers
- 16. content sharers … media relations officers social media managers web managers public speakers and event managers sales people and front line staff
- 17. and your customers ... ask them to share your content encourage them to make content
- 18. content monitors … monitor social media , the press customer complaints & compliments and real-time chatter to react, enhance and protect your brand
- 19. content strategist … weaves the brand narrative across channels oversees strategic and day-to-day storytelling sees marketing contributes to business manages the content marketing team ensures gaps in capability are covered
- 20. your content team … sources creators sharers monitors strategists