TACH-TV is launching a new digital television network called TACH-TV to provide automotive-focused content to local markets. TACH-TV will partner with over-the-air television stations around the country to provide both national and local automotive programming and advertisements. Its programming will also be available online and on mobile devices to reach audiences across multiple platforms. TACH-TV aims to be the only automotive television network that emphasizes local content to allow dealers and automotive businesses to promote themselves on a local level. It will provide opportunities for both national and local automotive advertisers to reach interested consumers through its television and digital offerings.

1. The Auto Channel TV Network:TACH-TV
TACH-TV offers the only DTV network format that targets a trillion dollar marketplace.
Using 25 years of automotive content creative and distribution knowledge and experience, The
Auto Chanel has launched TACH-TV to provide local automotive businesses a platform to
exploit the growing consumer demand for a ubiquitous and seamless availability of relevant
automotive TV content via “multiple-screens”, that serves the nation’s Automotive Sector, a
trillion dollar marketplace that generates more than $30 billion in media advertising expenditures
in the U.S. each year
TACH-TV was originally distributed as a syndicated TV program of 30, 60 and 120 minutes. It
was cleared in 50% of U.S TV Homes and averaged a 0.8 rating, and The Auto Channel.com
organically attracts an audience of more than a million viewers each month, so we are confident
that TACH-TV on DTV will be successful in building a loyal meaningful audience that offer
advertisers the most direct and economical method to succeed in their sales and/or public
relations goals.
Although the TACH-TV tested and proven efforts have been co-opted by plagiarists who have
seen their automotive interested audience grow to a meaningful level, The mimickers don’t have
the “soul” of its originators nor the unequalled power of local broadcasters’ reach, production,
promotion and market understanding, to viably compete with TACH-TV’s targeted automotive
programming and creative local emphasis.
Unlike the cable based automotive centric networks like Speed and Velocity, and scattershot
automotive centric individual programs that originate as video classified, only TACH-TV will
partner with free local full power OTA (over–the-air) TV stations in every U.S TV market, and
because of law will also “air” on local cable systems…providing national and local advertisers
attempting to economically reach automotive interested consumers, with the only opportunity for
100% market coverage.
Automotive Industry Overview
With its accompanying products and services, motor sports activities, and enthusiast
organizations; occupies a singular position in the hearts, minds and pocketbooks of people
throughout North America. This status is unparalleled in economic and social importance, as the
consequences of the industry affect the day-to-day lives of every man, woman and child.
From a recreational and entertainment perspective, motor vehicles are involved in 83% of all
leisure time activities in America. Throughout the U.S. and Canada there are thousands of local
automobile related fraternal clubs and organizations, whose membership rolls number in the tens
of millions. These are enthusiastic supporters, collectors, and hobbyists; many of whom devote
all their available time to their favorite avocation.

2. The automotive world is made up of many sub-segments each generates substantial interest and
unmatched revenue opportunities: New Cars and Trucks; Used Vehicles; Parts and Accessories;
Repair and Maintenance; Automotive Industry; Motor Sports; Off Road; Classic Cars; Insurance;
Travel; and so on. (See program offerings later in this media kit)
With an industry this influential it's quite obvious then, that for many, decisions regarding some
aspect of the motoring world are made on a daily basis: What car to buy? Which oil to use?
Where to go on vacation? Who has the best insurance? How do I tune-up my car? What were
the results of yesterday's race? Is this the year I buy a new convertible?
Whether the decisions are simple or complex, the outcome of the choices often affect all other
decisions concerning their respective lifestyles. Making correct choices, or at least
knowledgeable ones, requires information. In the matter of automotive decisions,
knowledgeable selections demand a tremendous amount of information. And as evidenced by the
preponderance of automotive web sites, books, magazines and local car shows; the public is constantly
seeking more ways to get this information and proclaim their love affair with the automobile.
More than 50 million new and used vehicles transactions take place in the US each year and according to
JD Powers, “80% percent of the U.S. population uses the Internet as a ready source of needed information
to help determine which car to buy”, and now TACH -TVwill deliver welcomed unbiased and
independent data directly to these information hungry consumers.
TACH-TV South Florida - LocalLocalLocal
Two of the key elements that differentiate TACH-TV from other automotive television
programming are its affiliation with the TheAutoChannel.com website and TACH-TV’s
emphasis on local market outreach to dealers, enthusiasts, and consumers. Everyone agrees that
to have a successful future, broadcast TV must regain the ability to meet the wants, needs and
desires of its served communities.
TACH-TV is the only automotive focused TV network designed and constructed to encourage
local automotive entities to easily and inexpensively utilize the high impact of a local TV station
that broadcasts attractive and relevant programming that attracts an audience that can help sell
automotive products or services.
Whether it’s a dealer that provides a daily show to report the scores and results from its title
sponsored Little League, or another dealer providing local car clubs air time to promote their
members and upcoming events, or a live FSBO event broadcast LIVE from a dealer’s lot every
Saturday morning, to local traffic, car tips, car shows and a myriad of local auto related
recreational opportunities… nothing is more impactful and effective than locally oriented
automotive programs, shown on a single focused network
Only the TACH-TV program schedule has been formatted to allow up to 30% of its program
day to seamlessly include locally originated and produced TV Shows and extended commercials

3. or advertorials. To make this easy, production help is available from the WHTD-TV production
department, or from the myriad professional TV production entities in South Florida.
South Florida auto dealers, their ad agencies, PR agencies and marketing departments can now
consider TACH-TV to be a clean canvas just waiting for their creative outreach to energize their
sales and marketing efforts.
TACH-TV South Florida - Multi-ScreenHybrid
Only TACH-TV South Florida combines the Total Market Reach of full power over the air
broadcast, with a single subject focus of niche cable, and the unmatched flexibility and
timeliness of the Internet.
TACH-TV South Florida is a product of The Auto Channel which publishes the largest
independent automotive web site and has been doing so for over 16 years. The in-depth resources
of www.theautochannel.com will be used in construction and fine tuning the TACH-TV
programs and features.
TACH-TV South Florida programs and advertising will be available for viewing on Over the Air
TV, Cable and the Internet…it will be available for viewing on every South Florida home TV,
every PC, every iPhone, Smart Phone, iPad and all android based video appliances. This means
that you can watch or just monitor your commercials and programs from everywhere in the
world.
TACH-TV South Florida - TotalMarketReach
The WHDT-TV OTA (Over The Air Signal) and its cable carriage makes TACH-TV automotive interest
programs and local dealer messages available in virtually every home from Stuart to Ft Lauderdale to
Miami to Naples and everywhere in between, more than x,XXX,xxx homes and XXXX people.
WHDT MIAMI's OTAchannel is 44.1 (DMA:Miami-Fort Lauderdale)
WHDT STUART's OTA channel is 9.1 (DMA:West Palm Beach)
AT&T carries both WHDT stations on channel 1044 (HD) and on 44 (SD)
COMCAST carries WHDT in the West Palm Beach market (Fort Pierce to Boca Raton) on channel 438
(HD) and on channel 17 (SD). The HD broadcast tier for Comcast runs from ch 431 to 440.
DIRECTVand DISH will begin carrying WHDT in HD as soon as we start up our Wellington
transmitter (expected in August).
And with a historic 0.8 average rating, cable carriage and mobile device viewing, we can confidentially
estimate reaching an audience of XXXX viewers in the TACH-TV coverage area.

4. TACH-TV South Florida – “Just-in-Time” Communication
Because TACH-TV is the first national network to be distributed in HD via the internet, all of
the flexibility and immediacy of The Web have been built into the TACH-TV infrastructure.
Last minute commercial changes are no problem, last second commercial (or program length)
insertion is no problem, in fact your web site’s visual, aural and textural web elements can be
quickly and easily woven into a 30 or 60 second commercial and scheduled to broadcast play
within 15 minutes of its download to TACH-TV. This unequalled benefit will allow auto dealers
to exploit any last minute opportunity that arises…no more long lead times, missed sales and
rigid commercial parameters.
Cold Feet? HistoricallyAdvertisers Are Late Adopters Of A New Media:
FM Radio - In the late 1960’s New York City FM Radio Stations were unable to sell 60 second spots for
$10…but look at what happened to FM Radio.
Cable TV- In the 1980’s, cable networks had to “give away”…30 second spots on most national cable
channel’s for under $100 and local advertising avails were offered at “a dollar a holler”…but look at what
happened to Cable TV.
Internet – Over the past 16 years the public has adopted the web, but national and brand advertisers are
still trying to figure it all out.
DTV – Combines the reach of broadcast,the flexibility of the web and the economics to focus on a single
niche subject. We believe that history will repeat itself but it’s only a matter of time until DTV becomes
“just another” advertiser supported medium…and TACH-TVwill be there leading the change.
TACH-TV South Florida – Easyto Buy
TACH-TV makes it easy, quick and affordable to place your TV 30, 60 or 120 second spots, or
5, 10 or 15 minute extended messages, or even 1 or two hour and program length offerings in
front of all South Florida TV viewers…just one local call will do it.
Unlike the cumbersome and the sometimes impossibility of just trying to place 30 or 60 second
spots in local cable positions of cable network automotive programming, or cable’s rigid positon
of not even offering local auto dealer 90 or 120 second avails or 5, 10, or even 60 minute
program length avails TACH-TV really does want and deserves your business!,
TACH-TV South Florida –Low Low Launch Rates
TACH-TVSouth Florida advertising positions will be initially priced way below cable or traditional TV
advertising at a simple $1-$2 per running second, depending on how many minutes are purchased.

5. Program length advertising will be priced at $1500-$3000 per hour, and sponsorships priced as
negotiated.
Now is the time to take advantage of these introductory rates and prove just how effective TACH-TV
advertising and promotion can be on the world’s first original DTV network.
TACH-TV South Florida –LocalProgramming
At Auto Dealer Events
 New Car Test Drive Rodeo
 FSBO Marketplace
 Used Car Roundup
 New Model Intro’s
 Meet the staff
 Service Close-up
 Car Club News and Events
 Mini Concurs
 Back line Bargains
 Women and Cars
 Teens and Cars
 Community Service
 Old Timers Car Talk
 Radical Detailing
TACH-TV South Florida –Network Programming
 Press Pass Coverage – Complete new car and truck introductions from the world’s major
auto shows
 Press Pass Coverage – Complete coverage of auto industry events; SEMA, AAPEX, Auto
Mechanika, NADA, NHTSA, Alt Fuel Conferences, C.A.R., and more.
 Road Trip – New car and truck interviews with the designers and engineers
 Car and Grille – New vehicle unveiling round table with leading automotive journalists
 World Car Report – Journalists in Europe and Asia report on what’s new and how it may
effect North American drivers
 New Car Reviews – Automotive journalists will take the audience into the nuts and bolts
as well as a broad stroke focus on the important new vehicles
 Everything About – A series the focus on how every facet of an automobile works, and
every automotive expendable
 Alt Fuels – The Real honest look at the benefits of every alt fuel

6.  Cars as Stars – looks at the cars and trucks that have been stars of music videos and
motion pictures over the years.
 Used Car Week – A close up look at the used car market, including prices, auctions, and
predictions on where the market is going
 How to Buy a New or Used Vehicle
 New Car Focus - Manufacturing data and how it will affect the retail buyer
 DIY – New products and tips that will help make doing your own repairs more
productive and safer
 DIFM – Close up look at what the vehicle owner should know before committing it for
repairs
 So What Car Should I Buy? – A round table with experts on new and used cars
 Car TV – Automotive oriented TV shows from around the U.S. and World
 Where Is It Made – A look at where cars sold in North America are really made
 Electric Cars – Are they really a solution for our dependency on oil?
 New Car Economics – EV, Diesel, Hybrid, Flex-Fuel, which is best for various driving
situations
 On The Road - Great drives and auto centric vacations
 Insurance – The Truth
 MPG – What it really mean and who does it really effect
 Ask The Experts – Questions and Answers from America’s car show hosts
 From The Horse’s Mouth – Auto manufacturer representative tell you why you should
buy their offerings, model by model