Causeway social media
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Delivered to Causeway Work Centre's Entrepreneurial Opportunity program. An attempt to give participants a sense of what social media can mean in the context of starting and growing a business
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Causeway social media
- 1. Social media for new entrepreneurs Bob LeDrew, principal consultant Causeway Entrepreneurial Opportuni May 29, 2015
- 2. Of course you need to do social media… isn’t everyone?
- 3. Reasons to do social • Measurability • Low tool costs • The “amplifier” • Targeting • Ubiquity
- 4. • You KNOW your customers aren’t there • You can’t make the commitment • Time • Energy • Money Reasons not to do social
- 5. What to do? What not to do?
- 6. Make some choices • Website • The hub and spoke model • Do some things well • Don’t do everything poorly
- 7. Website
- 8. Types of tools • Text • Image • Connection • Audio • Video
- 9. Text-based tools • Blogs • Medium • Twitter
- 10. Image-based tools • Pinterest • Flickr • Instagram
- 11. Connection-based tools• Facebook • LinkedIn • Ello • about.me • Reverbnation
- 12. Audio-based tools • Podcasting • iTunes • Bandcamp • Soundcloud
- 13. Video-based tools • Instagram • YouTube • Vine • Vimeo
- 16. Strategy basics • Background / context • Goals (S.M.A.R.T.) • Resources and Tactics • Measurement and Evaluation
- 17. Why measure?
- 18. Why measure: • PR objectives ➡️ organizational objectives • ROI of communications initiatives • Calibrate programs • Learn from experience • Best use of time and resources
- 19. Measurement 101 • Stage 1: outputs • Stage 2: outcomes
- 20. What to measure • Tactics must relate to strategic goals • Measurement tools must relate to your tactics
- 21. Outputs • News releases • Emails • Tweets • Blog posts • Podcast episodes • Web updates • ?
- 22. Outcomes • Web visits • Open rates • Clickthroughs • Conversions • Subscriptions • Likes • Shares
- 23. The goal is engagement • Old-school: impressions • New-school: engagement
- 27. Thank you! Bob LeDrew, principal consultant http://translucid.ca 613.869.2148
- 28. Resources and tools to try • www.searchenginewatch.com • www.google.com/analytics • www.evernote.com • http://www.183fw.ang.af.mil/shared/media/document/AFD-100225-069.pdf • http://www.simplemarketingnow.com/content-talks-business-blog/bid/134174/200-Case-Studies-Social-Media-and- Content-Marketing-Examples • www.forimmediaterelease.biz • www.sixpixelsofseparation.com • www.insidepr.ca • http://www.socialmediaexaminer.com/pinterest-marketing-tips/