This presentation is part of my lecture about digital signage integration with social network sites. Lecture was held during "The Marketing Experience!" conference in Belgrade.

1. USING DIGITAL
SIGNAGE TO
BOOST YOUR
BRAND’S
PERFORMANCE

2. about.me/bobrock

3. BobRock?

4. Digital signage
Digital signage is a form of electronic display
that shows Television
programming, menus, information, advertisi
ng and other messages.
http://en.wikipedia.org/wiki/Digital_signage

5. Digital signage
Digital signage is any form of business
communication where a dynamic messaging
device is used to take the place of, or
supplement, other forms of messaging.
A Beginner’s Guide to Digital Signage

6. Digital signage

7. Why?
Digital signage taps into people's love affair
with television without the expenses and
headaches of actually delivering „real”
television.

8. Why?
Digital signage offers those with something
to say a way to deliver their message in a
targeted, effective manner.

9. Why?
Digital signs can be updated within minutes
to take advantage of special opportunities or
circumstances (unlike printed signs).

10. Why?
Digital signage messaging can be created to
appeal to the needs and desires of audience
as they change through the day
(dayparting).

11. Why?
Combining traditional digital signage with
interactive capability in a hybrid solution is
powerful for anyone who has message to
deliver and transaction to conduct.

12. Why?
People want to engage with brands they
care about, and integrating social media into
digital signage makes it even easier for
people to engage.

13. How?
The more you know about your
customer, the more relevant your social
media will be for them.

14. How?
If a consumer sees social platform
integrated into digital sign, it is a signal that
the consumer can interact with brand (You)
through that platform.

15. How?
Ensure that your digital sign is in visually
prominent location.

16. How?
Engage you customer, don't wait for them to
engage you.

17. How?
Be patient!

18. Case study
All characters appearing in this work are
fictional. Any resemblance to real
persons, living or dead, is purely
coincidental. 

19. Case study

20. Case study

21. Case study

22. Case study

23. Inform As You Wish

24. Inform As You Wish
 http://asyouwish.com.hr/
 http://youtu.be/psX_ypyg5ao
 http://youtu.be/ajZzVYKg3W8

25. Sagena
We secure you, we inform you, we invite
you... and much more

26. That's all folks