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Greece TT Preso
- 1. Greece – Succeeding in Tourism Nov 2011 Tasia Maroudas – Head of Sales, Greece Google Confidential and Proprietary
- 2. Google Confidential and Proprietary
- 3. Google Confidential and Proprietary
- 4. Google Confidential and Proprietary
- 5. 5 Google confidential
- 6. 6 Google confidential
- 7. Consumer Adoption of the Internet is Exponential TV Internet Radio Print 1836 1895 1450 1922 1927 1941 1990 2010 Tech Content Users Advertising 7 Google confidential
- 8. Adoption of online travel is global 1/3 of the world’s travel sales will be online by 2012 8 Google confidential
- 9. 9 Google confidential
- 10. Stage 1: Dreaming 10 10 Google confidential
- 11. Stage 2: Researching 11 11 Google confidential
- 12. Stage 3: Booking 12 12 Google confidential
- 13. Stage 4: Experiencing 13 Google confidential
- 14. Stage 5: Sharing 14 14 Google confidential
- 15. The Greek Online Landscape Local players have prevailed Advanced technology and competition The online market share is getting bigger YoY Expanding to new markets (Russia, Poland, Romania etc) 15 Google confidential
- 16. The Greek online travel pie today! 16 Google confidential
- 17. Interest in online travel - Greece Consumers are moving online at an unprecedented rate Source: Google Internal Data | 2006 – Oct 2011 17 Google confidential
- 18. Greek travel businesses are expanding 18 Google confidential
- 19. Greek airlines have a global presence 19 Google confidential
- 20. Greek National Tourism Organization & Google promote tourism online …have taken advantage of web tools to promote tourism in Greece …Ministry’s goal is to have short-term effective results …the current rise in departures from Russia is due to this campaign, ‘You in Greece’ 20 Google confidential
- 21. Campaign Plan 21 Google confidential
- 22. Greece is…where travelers Search for it 22 Google confidential
- 23. Greece is found on targeted sites with Display ads 23 Google confidential
- 24. …and it’s engaging too! 24 Google confidential
Notas del editor
- http://romaniantimes.at/news/Travel/2011-09-09/16786/Lower_revenues_in_tourismMinister for Tourism – Elena Udreahttp://www.businesswire.com/news/home/20111013006063/en/Research-Markets-Greece-Tourism-Report-Q4-2011
- The new reality is constant connectivity. More and more travelers are researching and booking online with 50% of US travelers booking online in 2012 and 1 in 3 booking online globally. Furthermore, more than half of the 177 million US online adults have two or more different types of devices connected to the Internet, and one third have at least four.Just as cell phones are no longer just for talking, video game systems are no longer just for games – they are now entertainment systems. In fact, 40% of the average xBox owner’s time is spent watching videos on the device. Even the TV itself is no longer just for TV programs. By 2014, 42% of all TVs shipped worldwide are projected to be internet connected.Mobile is big and becoming even bigger in the online travel space. In the US alone, travel research on mobile is set to grow 50% by 2012 and bookings to grow by nearly 75%. Being present on mobile is a necessity as consumers are demanding access to information wherever they are, not only when they’re at their computer.eMarketer 2011 (Travel Research on mobile to grow 50% by 2012 to 30 Million users, bookings to grow by nearly 75% @ 15.1 Million)The following stats illustrate why mobile is so important and why it will become even more integral to a successful advertising campaign over time.-Half the new Internet connections come from mobile devices. -Last year, more smartphones were sold than PCs. Travel Research on mobile to grow 50% by 2012 to 30 Million users, bookings to grow by nearly 75% @ 15.1 Million by 2012Source: Sold - International Data Corp, Feb 2011; Connections – mainstreethost.com, June 2011 Bookings - eMarketer, Feb 2011 PC: 30%+ YoY growth for hotel queries from 2010 to 2011Tablet: 68% use their tablet at least 1 hr / daySmartphone: 50% searches on mobile are localNot only are consumers “matching” the device they choose to use with the situation or environment they are in but they are often utilizing more than one device at a time.PC - Fixed companionAt home or office Task-oriented Solitary experienceTablet – Couch Companion Dreaming & booking On the move Shared experienceSmartphone – Constant Companion Always with you Location-specific Personal7% of users access the internet from a tablet42% comparison shop for airfares and hotel rates37% book air travel and lodging35% look for ratings or reviews of hotels, restaurants or destinations
- By the end of 2012, one-third of global travel sales will be online. That’s one-third of a nearly 1 trillion-dollar industry. In the US, the number of travel purchases made online has already reached the halfway mark. I share this statistic to provide you with a sense of scale – to give you an idea of the current size of the online travel market. However, even as you see this statistic, remember that the goal of improving the travel experience for users is not just to reach current travelers but also to expand the size of the travel pie. Today, 1 in 3 people are online, think of the non-travelers in this group, in addition to those already traveling, as your potential clients.With this in mind, let’s discuss what’s going on in the online travel space.PhoCusWright’s Global Online Travel Overview Second EditionThe global online travel segment, valued at nearly $256 billion in 2010, represents 30% of the total travel market. Over the next two years, global online travel bookings will accelerate twice as fast as the market as a whole, to reach $313 billion by end of 2012 ($966 Billion in total sales, online + offline). By the end of 2012, one third of the world’s travel sales will be made online. Traveler’s Road to Decision - 50%+ of US travelers Book hotels online (66% of personal travelers, 57% of business travelers)
- Every phase of the travel cycle - dreaming, researching, booking, experiencing, sharing - is evolving at a rapid pace due to the online revolution...and it shows no sign of slowing down. In addition to being increasingly digital,