The document provides tips for using social media to build a personal brand. It recommends choosing the right social network for your goals, creating a memorable personal image or "badge", and sharing quality content regularly. However, it warns that friends can negatively impact your brand so it's important to monitor what they post and remove anything inappropriate. Overall, the key is to strategically build your brand over time through thoughtful social media use.

1. Nobody wants to hire the real you using social media to build a personal brand that can help you bogdanabutnar.ro twitter.com/Bogdana http://ro.linkedin.com/pub/bogdana-butnar/22/764/959

2. Why do you need a brand ? To get attention To get a date To get money/a job

3. Why do you need a brand ? Because it’s easier with a brand

4. A personal brand puts you in the right Tribe A personal brands put you in the right industry A personal brand puts you in the right entourage A personal brand puts you in the right job Even if your real self does not