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Considering the Creative Ecology
Andrew Taylor | ataylor@bus.wisc.edu | www.artfulmanager.com

Austin, Texas | June 24, 2009
But first... about my yard...
The persistent visitor
Tending the garden
✤   Demands a (malleable) vision.
✤   Has a boundary
    (stated or implied).
✤   Already in progress
    (for thousands of years).
✤   Moves and grows in cycles.
✤   Subject to larger
    (and smaller) cycles.
✤   Interconnected...you can’t just
    change one thing.
The creative ecology...
Creative...

✤   expression
✤   experience
✤   insight
✤   innovation
✤   spark
✤   connection
✤   catalyst


                 SOURCE: Flickr user Martino!
Creative...

✤   expression
✤   experience
✤   insight
✤   innovation
✤   spark
✤   connection
✤   catalyst


                 SOURCE: Flickr user Martino!
...Ecology

✤   living system
✤   environment
✤   complex
✤   interconnected
✤   interdependent
✤   balanced
✤   evolving
Tending your garden
✤   Demands a (malleable) vision.
✤   Has a boundary
    (stated or implied).
✤   Already in progress
    (for hundreds of years).
✤   Moves and grows in cycles.
✤   Subject to larger
    (and smaller) cycles.
✤   Interconnected...you can’t just
    change one thing.
SOURCE: Flickr user Cesar R.




A (malleable) vision...
Connecting, advancing, and
celebrating Austin’s creative life.
SOURCE: Flickr user Liv...




A boundary (stated or implied)...
“Art is limitation; the essence of
every picture is the frame.”
G.K. Chesterton
Who’s in?
Who’s out?
✤   Industry Lens
    ✤   For-profit / Nonprofit
    ✤   Organized / Informal
    ✤   Industry / Job Function




                                  SOURCE: Creative Columbus report, June 2009
SOURCE: Creative Columbus report, June 2009
Who’s in?
Who’s out?
✤   Human Lens
    ✤   Amateur / Professional
        (or “Pro-Am”)
    ✤   Creator / Observer
    ✤   Self-Description /
        Observed Behavior




                                 SOURCE: Flickr user garryknight
Who’s in?
Who’s out?
✤   Human Lens
    ✤   Amateur / Professional
        (or “Pro-Am”)
    ✤   Creator / Observer
    ✤   Self-Description /
        Observed Behavior




                                 SOURCE: Flickr user garryknight
What I heard: “All In”
(Jo Anne said so with some conviction.)
SOURCE: Flickr user MR+G




Already in progress...
SOURCE: Flickr user mandus




Moves and grows in cycles...
Adaptive Cycle
SOURCE: Flickr user j u l i a n o




Subject to larger (and smaller) cycles...
Cycles

✤   Larger (STEEP)
    ✤   Sociological
    ✤   Technological
    ✤   Economic
    ✤   Environmental
    ✤   Political
✤   Smaller
    ✤   Local news cycle
    ✤   Trends, fads, etc.
SOURCE: Flickr user Toby Maloy




Interconnected...
(you can’t just change one thing)
“Side” effects

✤   Unintended consequence
✤   Frequent “surprises”
✤   Changing the players by
    changing the game
Tending your garden
✤   Demands a (malleable) vision.
✤   Has a boundary
    (stated or implied).
✤   Already in progress
    (for hundreds of years).
✤   Moves and grows in cycles.
✤   Subject to larger
    (and smaller) cycles.
✤   Interconnected...you can’t just
    change one thing.
Back to “creator / observer”
...so that means
we can’t do anything?
No, that means you must bring your
complex creativity to the task...
(And who better than a “creative alliance” to do just that?)
Four questions, four metaphors
“But doesn’t collaborating threaten our
        individual impact and ideals?”
Meaning is always co-created.
How can we find common ground, when
we’re all so different in our creative work?
SOURCE: Flickr user Cayusa



 “People don’t want to buy a quarter-inch drill.
               They want a quarter-inch hole.”
Theodore Levitt, Harvard Business School Marketing Professor
“I’m already overclocked. How can I take time
 out to connect beyond my immediate need?”
The Honey Mushroom
Armillaria ostoyae
“Seems huge. Where can we begin?”
SOURCE: Flickr user Rodrigo Campos




Button by button, thread by thread
You’ve already begun, keep going...
Andrew Taylor
ataylor@bus.wisc.edu
www.artfulmanager.com
www.twitter.com/artfulmanager
Considering the Creative Ecology

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Considering the Creative Ecology