1. Mobile - Marketing -
Media
Model Case : Insurance

2. Assurances

3. Context: Promo « livret AXA » et « Bonne conduite »
Format: Interstitial & Banner
Site:
Allociné, Dailymotion, Cosmo, Grazia, Closer, Info
Concert, Les Inrocks, RATP, FNAC, AFP, Les Echos
Specificities: 100% SOV (Allociné Interstitial)
Redirection: Click to store
Results: Banner > 1%
Interstitial > 10%
Allociné Day > 29%

5. Context: Promo of the MMA application
Format: Banner & Interstitial
Site: Beezik, Info
Concert, Dailymotion, Universal, Allociné, Télépoche
Specificities: One Day at 100% SOV
Redirection: Click to store
Results: Banner > 1%
Interstitial > 10%