Presents various advertising campains in the Telecom industry. See what SFR, Orange and Bouygues, the 3 titans in the mobile telecom industry in France, have done in terms of mobile marketing Mbrand3 is the 1st Mobile Advertising independent Network in France

1. Mobile - Marketing - Media
Telecom Sector
May 2013

4. Orange Services campaign
Date : June 2013
Format : Interstitial HTML5
Site: General Rotation iPhone andAndroid application
Redirection:

5. Orange Services campaign
Date : June 2013
Format : Interstitial HTML5
Site: General Rotation iPhone et Android applications
Redirection:

7. M6 mobile by Orange campaign
Date : June 2013
Format : Banner
Support : General Rotation on the Pack Music applications
Redirection:

8. Orange Sosh campaign
Date : April 2013
Format : Banner
Support : iPhone applications
Closer – Grazia – Sportytrader - Voyages
Redirection:

10. Orange Sosh campaign
• Context: Orange launches a Sosh
community.
• Goals: Orange launches a new mobile
brand, Sosh, which offers subrsciption with
low prices and without commitment. A
100% digital brand. Orange plays with
words « Qui m’aime me Sosh », or « On
skeep in Sosh », and « Les Mains dans les
Sosh ». Theses are the catchphrases of this
campaign, truly targeting the youth, which
enven the signature tells everything : “Join
the mobile Sohiety”
• Device: Mobile campaign with
Banner, Interstitial and Expand banner.

11. Orange 4G campaign
Date : January 2013
Format : Interstital + banner
Support : iPhone + iPad + Android applications
Nouvel Obs / Tom’s Guide / Tom’s hardware
Redirection:

12. Orange & moi campaign
Date : January 2013
Format : Interstitial + banner
Support : iPhone applications
Redirection:

13. Orange CinéDay campaign
• Context: Orange launches its CinéDay
offers
• Goals: Orange offers every Tuesday a
”Buy one get one free” concept with
Cinema tickets to all its clients. For this
purpose, Orange launches an
application Orange CinéDay which
allows to download a guest code in
order to benefit from the offer.
• Device: Mobile campaign with
Banner, interstitial, and Fix travel with
redirection to the CinéDay application

15. Orange Maison connectée campaign
• Context: Orange opens its doors in the
connected house
• Goals: Orange had installed a
connected house in 24 french cities. This
connceted house offers the possibilty for
user to try music, games and TV.
• Device: Mobile campaign Banner and
Interstitial.

16. Orange Rock Corps campaign
• Context: Orange launches the 3rd
RockCorps edition.
• Goals: Orange RockCorps works for a
few years on the simple concept of
spending 4 hours of your time for a
charity, and receive a ticket for an
exclusive concert. To promote the 3rd
edition, Orange rockCorps used the goo
atmosphere between the volonteer in
order to realise a musicla performance
in the heart of Paris.
• Device: Mobile Campaign with banner
and interstitial with redirection to the
video.

19. SFR Red campaign
Date : April 2013
Format : Interstitial
Site : General Rotation iPhone + Android applications
Redirection:

20. SFR ADSL campaign
Date : January 2013
Format : Interstitieal
Support : General Rotation iPhone + Android applications
Redirection:

21. Fibre SFR campaign
Date : January 2013
Format : Interstitial
Site: iPad application
Redirection:

22. SFR Dress on Journal Du Net
• Context: SFR creates un partnership with
Journal du Net.
• Goals: A dress and an advertorial of SFR
on the site Journal du Net for a period of
2 month

23. SFR formule Carré campaign
• Context: New mobile subscriptions
launching by SFR.
• Goals: New offer Carré web starting 37€
/ month. This campaign’s aim is to
present and promote these new offers.
• Device: Mobile campaign with banners
and interstitials

24. SFR Pro campaign
• Context: SFR comunicates on its
professional offers.
• Goals: Starting sept 2011, SFR
commmunicates on its professional
offers. Makes discover the new offers
through attractive Smartphone
(iPhone, Blackberry…) and
overwhelming prices.
• Device: Mobile campaign with banners
and interstitial on premium sites visited
by the professional users.

25. SFR ADSL rentrée campaign
• Context: SFR communicates on its
neufbox offers.
• Goals: From sept 2011, SFR
communicates on its neufbox offers. In
this aim, SFR put the emphasis on the
service’s quality and speed through a
funny campaign.
• Device: Mobile campaign with banners
and interstitials

26. SFR Multi-pack campaign
• Context: SFR communicates on its Multi-
packs offers
• Goals: Dès la rentrée 2011, SFR
communique sur ses forfaits Multi-pack.
The multi-packs offer includes the mobile
and the neufbox subscription. Through
this campaign, SFR offers a reduction on
the multi-packs.
• Device: Mobile campaign with
banners, interstitials and fixed travel.

33. Bouygues Neopro campaign
• Context: Bouygues presents its
professional offers.
• Goals: Through this campagn, Bouygues
enhances its offers designed for
professionals, with a discount for people
keeping their old number.
• Device: Mobile campaign with banners
and interstitials on premium sites

34. Bouygues client relationship campaign
• Context: Bouygues communicates on its
client relationship.
• Goal: For the last 5 years, Bouygues is
elected n°1 regarding client relationship
in internet and landline.
• Device: Mobile campaign with
interstitials

35. Bouygues B&You campaign
• Context: Bouygues communicates on its
new offers
• Goals: Bouygues Télécom just
annouced the lauching of its new offer
targeting the youth, with 2 subcritpion
models, with unlimited call and
messages, 24,90€ and 36,90€/month. For
this new offer without commitmentand
exclusively online, the operator created
an new brand : B&YOU
• Deivce: Mobile campaign with interstitial
and travel formats

36. Bouygues Eden campaign
• Context: Bouygues Telecom presents a
new offer’s generation called Eden.
• Goals: Bouygues Telecom presents its
Eden offers through a new fidelization
strategy which allows the clients to
change their mobile offer freely and
without make a new
commitment, starting from 3 month of
subcription.
• Device: Mobile campaign with interstitial
and travel on premium sites.

40. Mobile – Marketing - Media
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