I gave this presentation in an eChai Webinar. In this presentation, you will learn: - Two Succesful Startups Leveraging the Content Marketing Well - What is Content Marketing - Benefits of Content Marketing - How to get started -- Content Creation (includes How to find content ideas & 9 Proven Content Formats) -- Content Promotion (includes promotion techniques) Hope you find the deck useful. Feel free to reach out to me on twitter - @bonisatani for any queries.

1. CONTENT MARKETING STRATEGIES FOR
STARTUPS

2. About Me
 Head of Marketing & Partner at Zestard Technologies
 Full Service eCommerce Agency
 T-Shaped Marketer with a Huge Focus on SEO & Link Building
 Co-Founder of Flickstime - Movie Show Timing Comparison Website
 Appeared on Search Engine Journal, FitSmallBusiness, YourStory, Dzone, and many
more publications
 Hacked Knowledge Graph and is now an entity

3. Summary
1. Examples of Two Indian Startups
2. What is Content Marketing?
3. Benefits of Content Marketing
4. How to Get Started:
 Part 1: Creation of Content
◼ How to come up with Content Ideas?
◼ 9 Different Forms of Proven Content
 Part 2: Content Promotion
◼ Different Types of Promotion Techniques
5. QnA

4. Examples: Software Suggest
Traffic: 300k Per month

5. Examples: Software Suggest
Huge Focus on
• Leveraging SEO from the Start
• Producing 2 – 3 Content Every Week around their Product Keywords
• Forms of Content: How to, Review Post, Infographic, Listicle Post, Ego Bait/ Expert Round Up, and Research Post

6. Examples: Sales Handy
Traffic: 78k Per month

7. Examples: Sales Handy
Huge Focus on
• Leveraging SEO from the Start
• Producing 1 – 3 Content Every Week around their Product
• Forms of Content: how to, Listicle Post, Exclusive Guides, Ego bait/ Expert Guides.

8. What is Content Marketing?
A type of marketing that involves the
creation and sharing
of online material with an intend to
STIMULATE
interest in its products or services.

9. Benefits of Content Marketing
 Cost Effective Marketing Technique
 Helps You Establish Yourself as an Expert & Authority
 Increases Brand Visibility & Trust
 Overall, Helps in GROWING Your Startup
&

10. How to get Started with Content Marketing:
 Part 1: Content Creation
 How to Find Content Ideas
 9 Different Forms of Proven Content
 Part 2: Content Promotion
 Different Types of Promotion Techniques

11. How to Find Content Ideas
Part 1: Content Creation

12. How to Find Content Ideas?
1. Keyword Research
2. Ahref Content Explorer / Buzzsumo / Uber
Suggest
3. Competitor’s Top Performing Blogpost
4. Quora / Reddit
5. And many more..

13. Keyword Research

14. Ahref Content Explorer / Buzzsumo / Uber Suggest
Note: Ubersuggest is a free tool while Ahref and Buzzsumo are Paid

15. Competitor’s Top Performing Blogpost
Tool: Uber Suggest

16. Quora / Reddit

17. 9 Different Forms of Proven Content
Part 1: Content Creation

18. 9 Different Forms of Proven Content Format
1. Award Bait / Ego Bait
2. Comparison Post
3. Listicle Post
4. Exclusive Guide / Templates
5. How to Post
6. Video Content
7. Research Post
8. Infographic
9. Quiz

19. Awards Bait/ Expert Round Up
 What
 Egobait is a content which is created to attract the attention of a specific person or group of people. It
is essentially producing something that strokes the ego of the person/people/company featured.
 Examples:
 24 Expert SEO Tips & Advice to Boost Your Traffic in 2019 (300 Shares)
 The Top 50 Social Media Influencers on Twitter (2k Shares)
 Why:
 You Get the Chance to ‘BUILD’ Relationship with Influencer
 You Make other Person Look Good
 The other Person Promotes Your Work
 Widens Your Reach

20. Example:
Link

21. Comparison Post
 What
 It’s basically a Format where you are comparing your SAAS Based Product with other Competitor
 Examples:
 5 Reasons You Should NOT Switch From MailChimp To ConvertKit
 Switch from Infusionsoft to ConvertKit
 Why:
 Lot of Big Companies do it all the time to differentiate their Product.
 Helpful in educating the customers

22. Example:
Link

23. Listicle Post
 What?
 A listicle is a blog post or article found on the web which is outlined in a bullet point or numbered
fashion.
 Examples:
 22 Everyday Things You Have Been Doing Wrong (219k Shares)
 44 Iconic photos every cricket fan should see (200k Shares)
 Why?
 List posts provide a specific number, and the brain loves specificity.
 People prefer numbered list headlines over any other type of headline.
 Longer lists make people feel like they’re gettin

24. Example:
Link

25. Exclusive Guide
 What
 A content that basically covers everything about a topic.
 It is a longer form of content
 Example
 WHAT IS CHANGE MANAGEMENT The Definitive Guide
 201 India Travel Tips: The Ultimate Free Beginners Guide (2017)
 Why
 The longer the content (3000+ words), the more shares it stands to gain. This is true because longer
content goes into deeper detail on the topic at hand.
 Easy to Earn/ Build Links (People can easily see value in it)

26. Example:
Link

27. Study of Words vs Social Media Shares
Longer Form of Content Results into Massive Shares (Source)

28. How to Post (Evergreen Format)
 What
 Basically, a format in which the author tries to address one problem
 We have seen this form of content since the beginning of the internet and tons of website only around
this format like wikihow.com
 Example
 How to choose the best mobile phone?
 How to Buy Something Online Without a Credit Card
 Why
 Offers you the solution to your problem
 Specific to your need

29. Example:
Link

30. Video Content
 What
 Delivering Value through Video format
 Examples:
 Travel Tips for San Francisco
 How to Create a Website from Scratch in Under 10 Minutes!
 Why:
 Super Easy to Understand (Leverages our Senses)
 A picture is worth a thousand words and a video is ?

31. Research Post
 What
 A content that is created that communicates a Promise/ solution/ ideas based on the real data/
research
 Examples:
 First Born Child Is Most Intelligent (5 M)
 Bald Men Are Sexier (2.1 M)
 Why:
 Based on Solid Data / Proof
 And we all love Proof & Logic & Explanation
 Top 10 Content Shared on Social Media in 2016 Included 3 Researched Post

32. Example:
Link

33. Infographic
 What
 Visual Form of Content. You communicate all the ideas via image
 Examples:
 Do You Have Allergies?
 Effects of Quitting Smoking
 Why:
 Super Easy to Communicate

34. Example:
Link

35. Quiz
 What
 Interactive Form of Content – where you are asked questions and often shown the result at the end
 Examples:
 Personality Quiz on Facebook
 Which Friend Character Are You?
 Which job should you really have?
 Why:
 People will use a quiz to get the number. It gives people something to look at, an object to think with.
 Sharing your results from a quiz is subtle way to say something about yourself without sounding vain

36. Tools to Generate Titles
 Fatjoe Title Generator
 Title-Generator
 SEO Pressor
 Hubspot Blog Ideas Generator
 Portent Title Maker

37. Different Types of Promotion Techniques
Part 2: Content Promotion

38. Different Types of Promotion Techniques
1. Influencer Outreaching
2. Author Outreaching
3. Resource Page Link Building
4. HARO
5. Promotion on Social Media
6. Quora Answers
7. Forums/ Blog Comments
8. Guest Posting