Atlantel 30-60-90 Day Marketing Plan

1. ATLANTEL MARKETING PLAN Presented by: Bonnie Stevenson

2. ATLANTEL MARKETING PLAN Presented by: Bonnie Stevenson

3. WHO IS BONNIE?

4. WHO IS BONNIE?

5. WHO IS BONNIE? • Highly organized

6. WHO IS BONNIE? • Highly organized • Detail oriented

7. WHO IS BONNIE? • Highly organized • Detail oriented • Deadline driven

8. WHO IS BONNIE? • Highly organized • Detail oriented • Deadline driven • Responsive

9. WHO IS BONNIE? • Highly organized • Detail oriented • Deadline driven • Responsive • Enthusiastic

10. WHO IS BONNIE? • Highly organized • Detail oriented • Deadline driven • Responsive • Enthusiastic • Excellent communicator

11. WHO IS BONNIE? • Highly organized • Detail oriented • Deadline driven • Responsive • Enthusiastic • Excellent communicator • YOUR GO-GETTER SOLUTION!

12. WHAT DOES BONNIE BRING TO ATLANTEL?

13. WHAT DOES BONNIE BRING TO ATLANTEL? • More than 10 years of marketing communications experience

14. WHAT DOES BONNIE BRING TO ATLANTEL? • More than 10 years of marketing communications experience • Directexperience in managing an organization’s brand and image, and developing ﬁrst-class communications

15. WHAT DOES BONNIE BRING TO ATLANTEL? • More than 10 years of marketing communications experience • Directexperience in managing an organization’s brand and image, and developing ﬁrst-class communications • Adept skills in implementing and measuring communications strategies

16. WHAT DOES BONNIE BRING TO ATLANTEL? • More than 10 years of marketing communications experience • Directexperience in managing an organization’s brand and image, and developing ﬁrst-class communications • Adept skills in implementing and measuring communications strategies • Top notch project management skills

17. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply

18. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles

19. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns

20. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites

21. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites • A lot of white space

22. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites • A lot of white space • Sizing of product boxes and pricing is inconsistent

23. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: trainings, Panasonic video, staff pics and titles • Website is “busy” on the left and right columns • Links direct to incorrect sites • A lot of white space • Sizing of product boxes and pricing is inconsistent • Stock photos not replaced with purchased photos

24. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • A lot of white space • Sizing of product boxes and pricing is inconsistent • Stock photos not replaced with purchased photos

25. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • Stock photos not replaced with purchased photos

26. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos

27. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed ﬁrst without having to scroll down on the Web page

28. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset picture is for media • Website is “busy” on the left headphones, not telephone and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed ﬁrst without having to scroll down on the Web page

29. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Links direct to incorrect sites • Coming soon information under “Support & Training” • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed ﬁrst without having to scroll down on the Web page

30. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • Sizing of product boxes and pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed ﬁrst without having to scroll down on the Web page

31. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • No mention of Amazon or • Sizing of product boxes and Ebay stores pricing is inconsistent • “Specials” page does not stand out • Stock photos not replaced with purchased photos • The most important information should be displayed ﬁrst without having to scroll down on the Web page

32. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • No mention of Amazon or • Sizing of product boxes and Ebay stores pricing is inconsistent • “Specials” page does not stand out • Increase Web sales, advertise • Stock photos not replaced where possible with purchased photos • The most important information should be displayed ﬁrst without having to scroll down on the Web page

33. ATLANTEL’S NEEDS • Fully-functioning websites for Atlantel and Atlantel Supply • Outdated information, ex: • Some pictures are not • Analytics for each site trainings, Panasonic video, staff relevant to the information pics and titles being promoted, ex: headset • Update Atlantel site to have picture is for media the same feel as the Atlantel • Website is “busy” on the left headphones, not telephone Supply website and right columns headsets • Update “About Us” page to • Links direct to incorrect sites • Coming soon information include staff bios -- something under “Support & Training” fun • A lot of white space page: knowledge base and tech forum • No mention of Amazon or • Sizing of product boxes and Ebay stores pricing is inconsistent • “Specials” page does not stand out • Increase Web sales, advertise • Stock photos not replaced where possible with purchased photos • The most important information should be • Add more information on displayed ﬁrst without having products to scroll down on the Web page

34. ATLANTEL’S NEEDS • Website analytics • Site usage • Visits, page views, pages/visit • Bounce rate • Average time on site • Percent of new visits • Trafﬁc sources • Search engines • Direct trafﬁc • Referring sites • Content overview

35. ATLANTEL’S NEEDS • Ander Communications website, example 1

45. ATLANTEL’S NEEDS • E-marketing

46. ATLANTEL’S NEEDS • E-marketing

47. ATLANTEL’S NEEDS • E-marketing • Manage process for sales

48. ATLANTEL’S NEEDS • E-marketing • Manage process for sales • Create distribution schedule

49. ATLANTEL’S NEEDS • E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters

50. ATLANTEL’S NEEDS • E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting

51. ATLANTEL’S NEEDS • E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting • Number of emails opened, deleted

52. ATLANTEL’S NEEDS • E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting • Number of emails opened, deleted • Determine bounce backs (contact loss and undeliverable)

53. ATLANTEL’S NEEDS • E-marketing • Manage process for sales • Create distribution schedule • Distribute e-newsletters • Reporting • Number of emails opened, deleted • Determine bounce backs (contact loss and undeliverable) • Unique clicks per link/click thru rate, measure using www.emailstatcenter.com

54. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” “Sales can’t always get away to attend special events because they are too busy making sales” “We need someone to come in and be the face of Atlantel”

55. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel “Sales can’t always get away to attend special events because they are too busy making sales” “We need someone to come in and be the face of Atlantel”

56. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events because they are too busy making sales” “We need someone to come in and be the face of Atlantel”

57. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” “We need someone to come in and be the face of Atlantel”

58. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL “We need someone to come in and be the face of Atlantel”

59. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone to come in and be the face of Atlantel”

60. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel”

61. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel” • 2011 Fall conference and exhibition, September 18-22, 2011, Las Vegas, NV

62. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel” • 2011 Fall conference and exhibition, September 18-22, 2011, Las Vegas, NV • 2012 Winter conference and exhibition, February 12-16, 2012, Orlando, FL

63. ATLANTEL’S NEEDS “Currently, there isn’t enough • Event marketing time to dedicate to events/ trade shows” • Open houses hosted by Atlantel • Upcoming trade shows/events “Sales can’t always get away to attend special events • NATD because they are too busy making sales” • 2011 Summer reception, June 15, 2011, Chicago, IL • 2011 Fall USA reception, September 14, 2011, Boston, IL “We need someone • BICSI to come in and be the face of Atlantel” • 2011 Fall conference and exhibition, September 18-22, 2011, Las Vegas, NV • 2012 Winter conference and exhibition, February 12-16, 2012, Orlando, FL • 2012 Fall conference and exhibition, September 16-20, 2012, Anaheim, CA

64. ATLANTEL’S NEEDS • Social media marketing

65. ATLANTEL’S NEEDS • Social media marketing

66. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation

67. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc.

68. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar

69. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats:

70. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of ﬁve Web users visit a social networking site on a monthly basis

71. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of ﬁve Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes

72. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of ﬁve Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double

73. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of ﬁve Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages

74. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of ﬁve Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages • There are more than 2B video views on YouTube every 24 hours

75. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of ﬁve Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages • There are more than 2B video views on YouTube every 24 hours • 33% of active Twitter users share opinions on companies or products

76. ATLANTEL’S NEEDS • Social media marketing • Create two-way conversation • Advertise upcoming events, sales, e-newsletters, product offerings, inventory reductions, FAQs, ofﬁce closings, etc. • Calculate ROI and manage multiple social sites by using HootSuite or something similar • Interesting stats: • Nearly four out of ﬁve Web users visit a social networking site on a monthly basis • 73% of US companies use social media tools for marketing purposes • From 2008-2012, the number of US companies that use social media for marketing purposes is projected to more than double • More than 1M companies have LinkedIn Co. pages • There are more than 2B video views on YouTube every 24 hours • 33% of active Twitter users share opinions on companies or products • 20M Facebook users become Fans of pages each day

77. ATLANTEL’S NEEDS • Collateral and promotional items “We need to print the price guide more frequently” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”

78. ATLANTEL’S NEEDS • Collateral and promotional items “We need to print the price guide more frequently” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”

79. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”

80. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”

81. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”

82. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”

83. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”

84. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” “We have the standard promo items, but we could use new items”

85. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella “We have the standard promo items, but we could use new items”

86. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up “We have the standard promo items, but we could use new items”

87. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering “We have the standard promo items, but we could use new items”

88. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard promo items, but we could use new items”

89. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard • “Refresh” promo items, but we could use new items”

90. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard • “Refresh” promo items, but we could use new items” • Collateral

91. ATLANTEL’S NEEDS • Collateral and promotional items • Price guide “We need to print the price guide more frequently” • Post on website and publish more frequently • Clearer call to action, “order now by calling...or visiting...” • Standard boilerplate • Add social media icons “We need to determine a way of measuring • Pictures should be consistent, some look like stock photos whereas others look like personal photos ROI...maybe by adding a coupon to the price guide” • Update picture of Bella • Add mention of e-newsletter sign-up • Include coupon or discount if buyer mentions the price guide when ordering • Promotional items “We have the standard • “Refresh” promo items, but we could use new items” • Collateral • Standard boilerplate and font

93. THE FUTURE OF ATLANTEL

94. TAKING A LOOK INTO THE FUTURE 30 DAYS

95. TAKING A LOOK INTO THE FUTURE 30 DAYS MARKETING AND BRANDING Review current strategy, gather/research requirements, create formal/update plan WEBSITES Determine current, ongoing website updates Update outdated, incorrect website information EVENT MARKETING Develop events calendar, including events to attend and events that will be hosted by Atlantel SOCIAL MEDIA MARKETING Plan social media campaign through outlets such as YouTube, Facebook, Twitter and LinkedIn E-MARKETING Review current e-marketing templates and content, make recommendations as needed Develop e-marketing calendar for 2011 COLLATERAL Create catalog of current collateral, review and make suggestions, and create calendar for collateral updates Review price guide and ﬁnd ways to measure ROI Determine if new collateral is needed, add to calendar

112. TAKING A LOOK INTO THE FUTURE 60 DAYS MARKETING AND BRANDING Finalize marketing plan, incorporate calendars created in 30 day plan Implement new branding strategy or continue with existing strategy WEBSITES Set-up Google Analytics on websites to measure website trafﬁc and ROI Add social media icons to websites Update websites as needed EVENT MARKETING Review calendar, determine Atlantel’s presence, begin planning for upcoming events SOCIAL MEDIA MARKETING Develop social media calendar, add to marketing plan Create social media pages, link sites together, look into using HootSuite to manage all social media sites Promote updated Atlantel and Atlantel Supply websites and e-newsletter on social media sites E-MARKETING Review current e-marketing templates and content, make recommendations as needed Monitor calendar and develop/distribute e-newsletter as listed by the calendar or needed by the sales team COLLATERAL Post price guide on website Obtain quotes on printing price guide monthly and at a cheaper price than what is currently being done Review existing collateral, determine what needs to be updated -- beginning with updates to most crucial collateral

Atlantel 30-60-90 Day Marketing Plan

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Atlantel 30-60-90 Day Marketing Plan

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