Discover how to build up your linkedin profile so you attract great job opportunities.

1. How to Create a Powerful LinkedIn
Profile that Attracts Great Employers
Bonnie Power
LinkedIn Marketing Expert
CEO, Perfect Boom

2. LinkedIn is a networking site for professional
people, specialists, consultants, coaches and
organisations to connect.
What is LinkedIn?

3. What’s the Purpose of Your LinkedIn Profile?
Your LinkedIn Profile should strengthen your Personal Brand. So
when someone Google’s your name, it will provide a positive
influence for them to contact you and find out about your
availability, and future career goals

4. 1. Microsoft acquired LinkedIn in June of 2016 for $26.2 B
2. LinkedIn is now adding 2 new members every second
3. As of 2016, 7 million Australians are on LinkedIn
LinkedIn is Booming !
3 Interesting Facts:

5. The Top 10 Elements of a
Powerful LinkedIn Profile
- ATTRACT GREAT EMPLOYERS -

6. The Top 10 Elements of a Powerful Profile
1. Photo
2. Headline
3. Contact Details
4. Industry
5. Location
6. Summary Section
7. Employment Section
8. Skills
9. Recommendation
10.Media

7. 1. Your Photo
Needs to be Engaging, Warm, & Captures
the Essence of Who You Are

8. 2. Your Headline
Explains what you do in 140 characters (use keyword)
Template for You to Use:
I help <insert your end user market> with <insert
your line of expertise> so they <outline their key
goal or how you overcome their problems>

9. For Example:

10. 3. Your Contact Details

11. There are 200+ industry categories, so
choose the one that your clients would
choose when they are searching for
someone who offers your type of
services.
4.Your Industry

12. 5.Your Location
Choose the Location where you want your
new job role to be based at.
(Note: this is used as a search criteria)

13. 6.Your Summary Section
Key Points to Include:
1. Provide a snapshot of what you do and why you do it!
2. Outline what results you’ve delivered to your employers
and other stakeholders
3. Show what your previous colleagues, bosses and clients
have to say as ‘testimonials’
4. List your contact details

14. 3 Tips - Summary Section
You’ve only got 2000 characters so:
1. Include your keywords
2. Get to the point
3. Use an engaging tone

15. 7. Your Employment Section
Key Points to Include:
1. Describe the results you generated for stakeholders
2. Outline the key job functions you took responsibility for
3. Mention the industries / clients you worked with
4. Use $ value to describe projects and % to describe the
value you delivered.

16. 8. Your Skills
Getting endorsed for the right skills will help
you be found by prospective employers, as this
section ranks highly for SEO on LinkedIn.

17. KeyTipforYourSkills
Rearrange the
Skills in order of
relevance.
You can also add
and delete Skills!

18. 9.Your Recommendations
Help your future employers get the feeling you
are a reliable professional, with a great track
record.
Aim to get at least 3-10 recommendations

19. KeyTip-HowtoAskforaRecommendation
1. Call or email to ask your ex-colleagues and employers if
they’ll be willing to provide one.
2. Once they’ve responded, log into your profile and click the
down arrow to the right of the button near your profile picture.
3. Click Ask to be recommended from the dropdown.
4. Follow the prompts to request the recommendation.
5. Click Send.

20. 1. Background Image – your contact details
2. Videos that showcase your thought leadership
3. 2-3 JPG images of Testimonials
10.Your Media Portfolio

21. The‘PerfectRecommendation’Template
“ <your name> helped our department with <insert
job function > and generated amazing results. <Describe
the result you generated in terms of percentages to
costs / effectiveness / growth>. I highly recommend
<your name>!

22. Example: JPG Image of Testimonials

23. Example: Blog Post Images

24. The Top 5 LinkedIn Marketing Strategies
1. The Curiosity Ignitor
2. The Thought Leadership Platform
3. The Curate & Share Strategy
4. The Direct Approach
5. The ‘Giving in Groups’ Method

25. Here’s an example of a 5 Step Process that uses some of the
LinkedIn Strategies we’ve discussed in the training:
1. View the profiles of your top 100 employers
2. Invite them to connect on LinkedIn
3. Update your profile daily by sharing relevant content
4. Post regularly on topics you want to be known for
5. Send a message to begin an interesting conversation with your
prospective employers, then book a time to meet over coffee.
Try Using 2 or 3 Strategies: