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Similar a BookBrainer Startup Weekend Presentation
Similar a BookBrainer Startup Weekend Presentation (20)
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BookBrainer Startup Weekend Presentation
- 1. It’s time for a comprehension intervention
- 2. “I'm always interested in a fun way to improve by retention.” Survey Respondent
- 3. 1. Send Quiz 2. Answer Quiz 3. Get Feedback
- 5. Validation Concept 100 Pickfu : 38 Kwiksurvey : 6 Personal interviews: 90% yes 86% yes 100% yes Business Model 25 Kwiksurvey: 6 Personal interviews: 92% Title 83% TXT Platform (TXT or Email) 22 Kwiksurvey : 6 Personal interviews: 60% TXT 83% TXT
- 7. Break Even Analysis $140,000 $120,000 $100,000 $80,000 Revenue $60,000 Cost $40,000 $20,000 $0-6 7-12 m 13-24 m 45+m “Quiz exercises really really help with memory retention, applying what you learn is a great way to remember it.” Survey Respondent
- 8. Crys @H___Daily design, surveys, strategy Nick Rutowski nickrutowski@gmail.com dev, dev, dev Jensie Wight Simkins @jensie_simkins writing, social, strategy
Notas del editor
- Problem / Inspiration
- Vision, missionShort term vs. long term (Starting with B’s but getting to C’s).
- The landscape has some players but nothing like BookBrainer-Specific to titles and with human touch. We like robot, we just aren’t one.-Others focus on general memory, are for entertainment purposes, or are written by author themselves.-Goodreads was acquired by Amazon in 2013 – not focused on retention, they are focused on author networking and community.
- Surveys & InterviewsLearned:Concept good.Business team leads want subscription model. Consumers want title model. (respondents) Company would benefit by ROI in professional development and employee engagement (Patrick F.)Customer acquisition – New ideas! Target industry specific professional development groups (Jensie’s dad)
- Assumptions6 months to build a great productRevenue on day 1 of launchRevenue growth is steady and modest until reach 1st partnership