SlideShare una empresa de Scribd logo
1 de 30
SEO/Google
https://unsplash.com/@kmuza
First Click Free Is Over
http://searchengineland.com/google-first-click-free-replaced-flexible-sampling-283667
First Click Free Is Over
http://searchengineland.com/google-first-click-free-replaced-flexible-sampling-283667
First Click Free Is Over
http://searchengineland.com/google-first-click-free-replaced-flexible-sampling-283667
If you want to hide content from users who
haven’t logged in or subscribed, but still want
Google to index the content, you can now use
Flexible Sampling mark up to decide which parts
of the page are accessible for free.
Noisy Algorithms
https://unsplash.com/@gabor
Local Hawk Algorithm
Change
https://unsplash.com/@gabor
Allows close by
businesses to rank again
Still filtering out
businesses in same
building
http://searchengineland.com/august-22-2017-hawk-google-local-algorithm-update-282269
Incoming new Google
Search Console
https://unsplash.com/@gabor
Incoming new Google
Search Console
https://unsplash.com/@gaborhttps://www.linkedin.com/pulse/screenshots-from-new-index-coverage-report-google-search-glenn-gabe/
Chrome And The Https
Forms
https://unsplash.com/@gaborhttp://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907
Chrome And The Https
Forms
https://unsplash.com/@gaborhttp://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907
Chrome 62 will flag any page with a
form field that isn’t server over
HTTPS as “Not Secure”. Google has
been sending messages via Search
Console to warn webmasters of
problems they might have.
Questions And Answers
For Local On Android
https://www.en.advertisercommunity.com/t5/News-Updates/Answer-customer-questions-on-Google-Maps-for-Android/m-p/1191452#
Mobile-First Indexing
Testing In Wild
https://www.seroundtable.com/google-mobile-first-index-tests-24569.html
PPC/Adwords/Bing Ads
https://unsplash.com/@drezart
New Dashboards
https://unsplash.com/@gaborhttps://adwords.googleblog.com/2017/07/get-panoramic-view-of-your-data-with.html
New Dashboards
https://unsplash.com/@gaborhttps://adwords.googleblog.com/2017/07/get-panoramic-view-of-your-data-with.html
New Dashboards
https://unsplash.com/@gaborhttps://adwords.googleblog.com/2017/07/get-panoramic-view-of-your-data-with.html
New interface, new reports. Would be nice if
they got all of the AdWords functions into the
new interface before they started rolling out
new stuff…
Adwords Extensions
Call-Only Ads
https://unsplash.com/@gabor
Location Extensions
Callout Extensions
Structured Snippets
http://searchengineland.com/3-adwords-extensions-now-eligible-call-ads-283068
Adwords Extensions
Call-Only Ads
https://unsplash.com/@gabor
Location Extensions
Callout Extensions
Structured Snippets
http://searchengineland.com/3-adwords-extensions-now-eligible-call-ads-283068
Adwords Extensions
Call-Only Ads
https://unsplash.com/@gabor
Location Extensions
Callout Extensions
Structured Snippets
http://searchengineland.com/3-adwords-extensions-now-eligible-call-ads-283068
If you use Call-Only ads (no landing
page, only the option to call from a
mobile), you can now utilise some of
the ad extensions available to normal
ads.
CSEs Compete In
Google Shopping Ads
https://unsplash.com/@gaborhttp://searchengineland.com/google-shopping-comparison-shopping-results-changes-283436
CSEs Compete In
Google Shopping Ads
https://unsplash.com/@gaborhttp://searchengineland.com/google-shopping-comparison-shopping-results-changes-283436
CSEs Compete In
Google Shopping Ads
https://unsplash.com/@gaborhttp://searchengineland.com/google-shopping-comparison-shopping-results-changes-283436
As of 27th September, Google has allowed other
comparison search engines like Kelkoo to bid
on Shopping ads like a normal retailer. They
still have to provide a valid feed and meet all
the other criteria. It will be interesting to see
how many actually take this up and what effect
it has on CPCs and impression share.
Google Can Spend Double
Your Daily Budget
https://support.google.com/adwords/answer/1704443
Google Can Spend Double
Your Daily Budget
https://support.google.com/adwords/answer/1704443
Google Can Spend Double
Your Daily Budget
https://support.google.com/adwords/answer/1704443
As of yesterday, AdWords changed
to allow itself to spend up to
double your daily budget to offset
quieter days when you
underspend. It will still only spend
your maximum monthly budget.
How this works out if you regularly
change budgets is anyone’s guess.
Bing Dynamic Search
Ads
https://help.bingads.microsoft.com/#apex/3/en/56794/-1
Bing Dynamic Search
Ads
https://help.bingads.microsoft.com/#apex/3/en/56794/-1
Bing Dynamic Search
Ads
https://help.bingads.microsoft.com/#apex/3/en/56794/-1
Another feature copied from Google, these
are ads automatically generated by Bing
crawling your site and showing ads for
keywords chosen from the content of your
pages. Can be handy for new keyword
discovery and an efficient way of running
campaigns when a site has many thousands
of pages.
Drink Digital Search Updates October 2017

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Drink Digital Search Updates October 2017

Notas del editor

  1. .
  2. If you want to hide content from users who haven’t logged in or subscribed, but still want Google to index the content, you can now use Flexible Sampling mark up to decide which parts of the page are accessible for free.
  3. If you want to hide content from users who haven’t logged in or subscribed, but still want Google to index the content, you can now use Flexible Sampling mark up to decide which parts of the page are accessible for free.
  4. If you want to hide content from users who haven’t logged in or subscribed, but still want Google to index the content, you can now use Flexible Sampling mark up to decide which parts of the page are accessible for free.
  5. This one is yours mate!
  6. Rolled out 22nd August, changed previous Possum update so that similar businesses nearby didn’t get filtered, but still affects companies in the same building.
  7. Very handy looking reports apparently being rolled out soon.
  8. .
  9. Chrome 62 will flag any page with a form field that isn’t server over HTTPS as “Not Secure”. Google has been sending messages via Search Console to warn webmasters of problems they might have.
  10. Chrome 62 will flag any page with a form field that isn’t server over HTTPS as “Not Secure”. Google has been sending messages via Search Console to warn webmasters of problems they might have.
  11. People are asking questions via Google My Business listings on Android. Make sure someone is getting the notifications for your business!
  12. Google confirmed they are testing the mobile-first index in the wild, in order to get data that will help them inform webmasters of potential problems ahead of a full rollout.
  13. .
  14. New interface, new reports. Would be nice if they got all of the AdWords functions into the new interface before they started rolling out new stuff…
  15. New interface, new reports. Would be nice if they got all of the AdWords functions into the new interface before they started rolling out new stuff…
  16. New interface, new reports. Would be nice if they got all of the AdWords functions into the new interface before they started rolling out new stuff…
  17. If you use Call-Only ads (no landing page, only the option to call from a mobile), you can now utilise some of the ad extensions available to normal ads.
  18. If you use Call-Only ads (no landing page, only the option to call from a mobile), you can now utilise some of the ad extensions available to normal ads.
  19. If you use Call-Only ads (no landing page, only the option to call from a mobile), you can now utilise some of the ad extensions available to normal ads.
  20. As of 27th September, Google has allowed other comparison search engines like Kelkoo to bid on Shopping ads like a normal retailer. They still have to provide a valid feed and meet all the other criteria. It will be interesting to see how many actually take this up and what effect it has on CPCs and impression share.
  21. As of 27th September, Google has allowed other comparison search engines like Kelkoo to bid on Shopping ads like a normal retailer. They still have to provide a valid feed and meet all the other criteria. It will be interesting to see how many actually take this up and what effect it has on CPCs and impression share.
  22. As of 27th September, Google has allowed other comparison search engines like Kelkoo to bid on Shopping ads like a normal retailer. They still have to provide a valid feed and meet all the other criteria. It will be interesting to see how many actually take this up and what effect it has on CPCs and impression share.
  23. As of yesterday, AdWords changed to allow itself to spend up to double your daily budget to offset quieter days when you underspend. It will still only spend your maximum monthly budget. How this works out if you regularly change budgets is anyone’s guess.
  24. As of yesterday, AdWords changed to allow itself to spend up to double your daily budget to offset quieter days when you underspend. It will still only spend your maximum monthly budget. How this works out if you regularly change budgets is anyone’s guess.
  25. As of yesterday, AdWords changed to allow itself to spend up to double your daily budget to offset quieter days when you underspend. It will still only spend your maximum monthly budget. How this works out if you regularly change budgets is anyone’s guess.
  26. Another feature copied from Google, these are ads automatically generated by Bing crawling your site and showing ads for keywords chosen from the content of your pages. Can be handy for new keyword discovery and an efficient way of running campaigns when a site has many thousands of pages.
  27. Another feature copied from Google, these are ads automatically generated by Bing crawling your site and showing ads for keywords chosen from the content of your pages. Can be handy for new keyword discovery and an efficient way of running campaigns when a site has many thousands of pages.
  28. Another feature copied from Google, these are ads automatically generated by Bing crawling your site and showing ads for keywords chosen from the content of your pages. Can be handy for new keyword discovery and an efficient way of running campaigns when a site has many thousands of pages.