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- 7. Google Instant & Long Tail
- 8. Google Places Modified 7 Pack
- 9. Google Places Merged Places
- 10. Google Places & Facebook Places
- 11. Local Is Mobile
- 12. Mobile Is The Access Point That Matters Today U.S. Pop 306 M 276 M Mobile Phones 71 M Households With Internet 69+ M Smartphones With Internet (25% of U.S.) Smartphone Market Grew 30% Year/Year Smartphones Will Surpass Feature Phones In 2011 Source: *eMarketer March 2010 **Forrester - U.S. Data ` Neilson Data 12
- 13. Mobile Web Usage Is Exploding 50% Of Web Traffic Will Come ThroughMobile Devices Within 3 Years* Google Mobile Searches Have Increased5x in The Past Two Years.High End Device Users Search 50x More vs. Feature Phone Users 54%of users who researched online but bought offline, used their mobile device to search - Google ComScore Study Jan 2010 Year 2013 Mobile 50% PC 50% Google Mobile Search Traffic 13
- 14. Mobile Search Grows With Smartphone Market Source: Google Internal Data, based on a basket of 20,000 keywords within the shopping category
- 15. Mobile SEO is Web SEO
- 17. White Hat vs Black Hat SEO Source: SEOMoz.org
- 18. Black Hat versus Google Source: LifeHacker.com
- 19. Organic Marketing is Connected SEO In 2006 Source: SEOMoz.org
- 20. SEO in 2011 Source: SEOMoz.org
- 21. Social Sharing Influences Search Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article Source: searchengineland.com/what-social-signals-do-google-bing-really-count-55389
- 23. Contact Troy @ Booyah Troy Lerner | Executive Vice President | Booyah Online Advertising 11030 CirclePoint Road | Suite 350 | Westminster, CO 80020 ph: 303.345.6619 | fax: 303.345.6719 | troy@booyahadvertising.com | linkedin.com/in/troylerner
Notas del editor
- Google instant launches in August
- As many people are using the mobile web today as are on home PC’sLets look as some mobile statsThere are 306 Million People and in the U.S. today and currently 276 M mobile phones in use, that’s almost one phone for every man, woman and child in the U.S. In fast a lot of people are now caring two mobile phones with them at all times. How many of you in the room today have two mobile phones with you? Whats also very interesting to us is that today analysts estimates that about 25% of the U.S. population have Smartphones (iPhones, Androdi and the like) which oftern are internet capable. This is import because you have as many people using smart phones as the number of people hourseholds that have internet access today!And this is only the begging, analysts predict within about a years time more Americans will be caring Smartphone's with full web browsing capability the feature phones! Because of this we think the mobile web will be
- 3rd Stats to Choose From:General:MobileWeb Usage Is Growing 8x Faster ThenInternet Usage in mid ‘90’s – Morgan Stanley Mobile Internet ReportRetail: ABI Research: Mobile shopping in the United States increased from about $369 million in 2008 to some $1.2 billion in 2009 and could reach $2.4 billion this year. 54% of users who researched online but bought offline, used their mobile device to search - Google ComScore Study Jan 2010 Juniper Research predicts the U.S. mobile retail market will exceed $12 billion by 2014Entertainment:LocalFinance:Health CareHealth Info Seekers¹ are 50% more likely to have connected to the Internet using a mobile device in the last 30 days: Source: Health Info Seekers defined as consumers who have obtained medical information online in the last 30 days Over 65 %of physicians own a Smartphone Source: Source: Manhattan Research, “ePharma Physician v8.0 Study’ as cited by Marketing Charts, November 13, 2008 Tech Laptop Terms have grown 1000% YOY as of October 2009 (we should update this through April 2010) - Source: Google Internal Data, based on a basket of 20,000 keywords within the shopping category