2. For a marketer, optimizing their
Facebook newsfeed is still the primary
goal – even if it has been recently
updated and radically changed. You
could even say that now, it’s more
important than ever!
3. The newsfeed is where your new fan
will see all of your updates. They very
rarely go back to your Facebook page.
Here’s how to get your updates
noticed.
5. There’s been a sudden surge in
content, since the news ticker made its
first appearance. Whatever you do,
don’t fall into the icy grip of this
current trend. Businesses are excited
that each thing they post will show up
there, so they are posting more and
6. more – hoping to get some interaction
from their fans. You should focus on
the top stories and recent stories list.
These are where you’ll get some great
interaction. The ticker is an added
bonus.
7. The very large, very engaging
businesses on Facebook only post
about 10 or 20 pieces of content per
day. They space it out, and make sure
every post is relevant and engaging.
Your Facebook page however, is not a
big brand.
8. More than 5 pieces of content a day,
and you’ll end up irritating your fans.
Enough for them to eventually get fed
up, unlike you – or report you as a
spammer. Time and space count!
10. We still have the Edgerank algorithm
to think about, which means your
posts need to prompt interaction.
Media is inherently more interactive
than text, so your mantra should be ‘If
you can say it with a pic/video – do it!’
11. Keep your text short. Facebook is not
Google+, where updates tend to be
longer. People appreciate nuggets of
information, links to more information
or fun information (i.e. media).
12. A please and thank you here and there
is also effective. In every post, aim for
comments. They’ll increase your
Edgerank score and will make you
appear more relevant to your fans.
13. If you want your fans to interact, then
you need to tell them what to do.
Posting some random text and hoping
for great comments is not going to
help you. Instead, Keep your message
direct, and afterwards – tell your fans
exactly what you want from them.
15. News and time sensitive posts have
been brilliant in optimizing your
newsfeed in the past, and they still
are. If there is a holiday or a news
story in your niche that has hit the
internet, use them in your posts. Then,
use these posts to ground your own
information in a relevant event.
16. Add a link to it for extra impact.
Applications allow for customization
on Facebook, which is valued by their
algorithm and by your fans.
17. If you really want to show up in your
fan’s newsfeeds often, investing in a
unique application that will keep them
engaged is the best thing you can do.
It could be something as simple as a
quiz app, or something as complex as a
niche related social game. What you
put in, is what you’ll get out!
18. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,
19. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.
20. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.
21. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com
