NovoEd Technology Entrepreneurship OAP 2014 Startup Project for an Online Course offered by Stanford University at NovoEd.

1. A Low-Fidelity Prototype
Customer Interviews, Lessons and Surveys
Inspiring Female Business Leaders of Tomorrow

2. Website Structure
Home Page
Explore Yourself
Resources
This Just In!
Meet Other Entrepreneurs
Counselling
Dashboard

3. Home
Page
Motives and
Mission of
Girl-E
Trending
startup ideas
Girl-E
Entrepreneur
Ranking
(ranks all
registered female
entrepreneurs
according to their
overall
performance)
Weekly
Newsletters
(on what’s new
and trending in
the world of
business)
Snippets and
blogs from
related
websites
Fun Corner
(on facts and
jokes about the
world of
business)

4. Explore
Yourself
Free
Training and
advice
(from start to
finish on
establishing a
business /
working in an
established
business)
Match-making
(matching a
businesswoman with
the most apt business
for her based on an
exhaustive exercise)
Free
Guidance
and
Counselling
(both moral and
career-oriented;
moral
counseling to
encourage
women to fight
the social taboo
under which
they are ‘buried’
and ‘kept at
home’)
Developing
business
skills for
success

5. Resources
Forums for
discussion
and
information
exchange
Meeting
successful,
eminent
businessmen;
one-to-one
interaction
services
available
Access to
success stories,
techniques and
inspirational
videos of
world-famous
businessmen
and complete
picture of
successful
startups
News reports on
developments in
various
businesses

6. This
Just In!
The latest of
latest
happenings
in various
businesses
that have
impacted the
respective
companies
Women
entrepreneurs
welcome to
share their
experiences
and stories
Especially for
tech-savvy
businesswomen,
free access to a
network of IT
entrepreneurs to
encourage more
of them to step
into the rapidly
evolving field

7. Meet Other
Entrepreneurs
Match-
making
(suggesting
match-ups of
women
entrepreneurs
with similar
goals to come
together to set
up businesses)
Connections
(all women
entrepreneurs
welcome to share
information about
various resources and
make
recommendations to
other businesses)
A diverse
social network
of women
entrepreneurs
all over the
world
Small teams of women
entrepreneurs sharing
common traits formed
for some small, just-for-
fun projects

8. Counselling
Divided into
free and
premium
counselling
Free
Counselling
Premium
Counselling
• Motivational videos
from elite
businessmen
• Personalized one-
to-one counselling
sessions at higher
rates than in case of
premium
counselling
• Guidelines and free
information for
setting up a
business
• All features of free
counselling
• Girl-E as a one-stop
platform for
complete
information from
starting to getting
out of home to
monitoring a
successful business.
• Interviews arranged
with successful
businessmen if
possible

9. Dashboard*
Creating,
managing
and
improving
one’s profile
*Unmentioned but a critical factor of Girl-E is that to access any feature, one must create an account.
Progress Tracker
(to track how far a
women entrepreneur
has reached in realizing
her goal, suggesting
further steps)
A corner displaying
latest developments
in business and
discussions related to
the women
entrepreneur’s
business field choice

10. Customer Interviews
and
Lessons learnt

11. Interview of 28 potential
customers
• We did some more comprehensive interviews
with potential customers, in our case applying
to women of age group 17-23 years. This time,
we chose women with very diverse
backgrounds to get an overall impression of
our business plans, as they perceive it.

12. How do we make Girl-E safer
than others?
• First of all, we leave the option to the customer. Whether he wants to
share an idea in the forums, or just keep it undisclosed but possibly
shared with an experienced entrepreneur.
• By safety, we also guarantee that we connect these future leaders with the
right people. That includes finding the right mentors for them. We invite
popular figures and esteemed businessmen to our website and can also
have them complete a survey which can be used to find more details
about them and see if they are a perfect mentor for a particular customer.
Accordingly, we recommend appropriate mentors for each customer.
Again, it is our customer's choice to decide upon his mentor. We do our
part by recommending them.
• We also ensure proper delivery of services. A Help Contact will always be
there for customers in case they need any technical assistance. Most
importantly, the best way to ensure safety is to make the service very user-
friendly so that our customers trust the security of the website.
• Normal security measures for any typical website will also be taken for
Girl-E.

13. Need to embed legal
requirements and accessibility on
all platforms
• Legal requirements will be met as per the norm.
• Accessibility on all platforms is a major issue on our cards
that we will deal with in the near future.
• Our aim is to successfully start off through a website and
then gradually move on to other means such as using apps in
smartphones, iPhones, tablets and other gadgets.
• Before getting an app version of our product, it is important
that we generate the required build-up for the product
through the website so that the app sells accordingly.

14. Sponsorships and
Sustenance
• Our targeted sponsors are mainly from institutions centered
on women welfare as we can trust in their regular funding
towards this noble cause.
• How shall we sustain our product? Longevity is the most
important factor to ensure success for our startup and it is
mainly going to depend upon how much we can sell, to what
extent we can establish future female business leaders and to
what extent we receive proper hits on our online service. We
aim to make this plan a one-stop service for all women
entrepreneurs.

15. Survey Results

16. Is your online safety on our
website a priority when using it
to plan your career?
86%
8%
6%
Yes
Not a priority but
something I worry
about
Not at all

17. Are you ready to pay a fixed amount
for this online service in helping you
plan your business career?
28%
50%
22%
Yes
No
It depends on the
price

18. What do you do more in daily life, study business
in order to plan a successful startup, or engage
more in practical experiences through internships
and other possibilities?
50%50%
Through Studies
Internships, Part-
time
opportunities, etc.

19. Will you be ready to pay to get
improvements in this online service?
72%
28%
Yes
No

20. Do you prefer to use a handheld device
(smartphones, tablets, etc.), or a computer
in order to use this service?
35%
39%
26% Handheld devices
A computer is
good
Doesn’t matter

21. Which of the following would be your main
concern in differentiating Girl-E from other
similar businesses?
13%
7%
46%
34%
Fluidity and
design
Customization
and improvement
possibilities
Safety
Whether my
friends use it too