This document discusses how to become an original in design by challenging defaults, interacting more with users, collaborating across teams, moving quickly, and creating unique rather than canned solutions. It provides examples from redesigning the navigation bar and homepage of the Rakuten Viki streaming service to better meet user needs based on usability testing rather than assumptions. The results included streamlining options, adding episode thumbnails, using a 1-10 rating scale identified by users, and an improved conversion rate from the homepage.