Analysts spend an enormous amount of time extracting, transforming and presenting their findings. In order to spend more time providing insights and less time on creating the reports several tools can be introduced to the analysts toolbench. This presentation discusses both the tools and techniques to use.
13. Challenges within “Web” Analytics
Disparate Data
Sets
Google Analytics Webtrends
Omniture
Twitter Facebook YouTube
AdWords, DART ads, CPM runs
eMail and CRM data
High-cardinality
Date, Location, Sources, Landing
Page, Campaign
We have lot’s of data
systems, not reporting
systems
15. Collection or Extraction
- Get rid of copy / paste
- Data becomes more reliable
- Controlled data warehousing
16. Collection / Extraction
- Continuous / scheduled feeds
- Advanced data such as filters, segments, etc
- Look at Total Cost of Ownership
AnalyticsCanvas –
Powerful for Enterprise GA extraction
ETL like workflow
Scheduled and cloud options
SimplyMeasured
Several Social Media sources
Pre-compiled reports
Access to RAW data
SimplyMeasured
Works directly from Excel
Proprietary query language
Limited GA extraction
17. Automated comparison command
creates new segment:
- Networked (Follower and Friend), -
Followers Only,
- Friends Only
List of Friends
List of Followers
Exports thousands to
millions of friends,
followers, tweets, etc
from Twitter
NextAnalytics includes several
transformation commands
extending on Excel’s functionality
18. Transformation
- Slide and dice data
- Rename / Create Dimensions and Measures
- Create Groups and Sets of data
AnalyticsCanvas –
True ETL tools and functions
Save workflow for continuous use
Create segments from other dimensions
NextAnalytics
Create Global Find and Replace functions
Create segments from data or dimensions
Pivot across dimensions
Tableau
Join data from multiple sources
Easily create Groups and Sets of data
Drill down dates
20. COMPARE – CONTRASTQuickly utilize multi dimension graphing. (scatter + size + color)
Non- Branded
Over 49K unique phrases
21. Presentation
- Allow interactivity for users
- Easily add notes and annotations
- Share and discuss with peers
Leftronic
Simply to use Dashboard SaaS
Easy to rollout and build
Limited transformation and presentation options
QlikView
Good visual templates
Can be end-to-end ETL tool
Tableau
Slice and Dice charting (rapid-fire)
“Show Me” feature can choose best chart type
Ground up data visualization
22. ENGAGE
- Use Quick Filters for
narrowing down on graphs
- Automatically segment,
choose different metrics and
filter data.
24. Story Telling
- Automate “insights”
- Workflow reporting publishing
- Communicate data to the masses
InsightRocket
Custom Configured data sources
Daily/Weekly Alerts and Alarms
Publish Stories
Measureful
Plugs into Google Analytics
Great visuals
Concentrated on Sources and Visitor Activity
NarrativeScience
Auto generated “Stories”
Analyzes several data sets
Google Analytics plugin
25. Founders have solid understanding of Analysis challenges
Integrated best of breed technologies for best of breed insight engine
Front-end integration consultation required
Revel “differences”
Investigate from pre-configured
data-warehouse
Integrated Tableau
functionality into data
Publish to Relevant Members
Discussion Group
26. 1) Automate Data Extraction
2) Use tools for data
transformation
3) Use Data Viz tools to present
In Summary